The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD cover art

The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD

By: Ron Baker and Ed Kless
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The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live.Ron Baker and Ed Kless Economics Leadership Management & Leadership
Episodes
  • America at 250 - Part 1: Illiberal Temptations and Enduring Truths
    Feb 27 2026

    As America approaches its 250th anniversary, Ron and Ed examine three essays that converge on a single question: What actually sustains a free society?

    Drawing on Dan McLaughlin's warning to "Resist the Temptation of Woodrow Wilson" , they explore the perennial allure of concentrated executive power and the dangers of confusing "solidarity" with strongman governance. From there, they turn to Ayaan Hirsi Ali's argument that religious liberty was not an afterthought but the Founders' first freedom, a theological inheritance that constrained power long before modern political theory attempted to. Finally, they consider Yuval Levin's case for America's extraordinary institutional durability, a constitutional system designed to frustrate ambition, balance factions, and outlast the apocalyptic mood of any given generation.

    Together, these essays raise an uncomfortable but vital tension: liberty requires limits; power must be restrained; and durability depends less on innovation than on fidelity to first principles.

    Ron and Ed ask whether America's strength lies not in bold executive action, nor in nostalgic lament, but in a constitutional architecture sturdy enough to survive our worst instincts — including our periodic desire to abandon it.

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    57 mins
  • Episode 575 - Update on the Direct Primary Care Model - Interview with Dr. Paul Thomas
    Feb 20 2026
    On this episode of The Soul of Enterprise, we welcome back Dr. Paul Thomas, founder and CEO of Plum Health Direct Primary Care. Since his last visit, Plum Health has expanded to multiple locations, added new physicians, and continued scaling a model that puts relationships—not insurance paperwork—at the center of care.

    We'll get an update on that growth and explore the broader Direct Primary Care (DPC) movement: How fast is it growing? Why are employers and patients embracing it? And is it truly reshaping how healthcare is delivered in America?

    We'll also dig into the regulatory hurdles that still stand in the way—HSA eligibility, state-level rules, and what policy changes could accelerate adoption.

    If you care about innovation, subscription models, or the future of healthcare, this conversation is one you won't want to miss.

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    58 mins
  • Episode 574 - One Thing 2026
    Feb 13 2026

    Inspired by A.J. Jacobs' appearance on Russ Roberts' EconTalk, Ron and Ed have continued their annual tradition of keeping a "One Thing" journal—capturing a single idea each day that sparked insight, curiosity, or reflection. Often it's a quote; sometimes it's a question, a concept, or a surprising turn of phrase.

    In One Thing 2026, they once again open their journals and share a curated collection of the thoughts that shaped their year. The result may feel delightfully eclectic, but as always, it's packed with insight—nuggets of wisdom drawn from their reading, listening, and lived experience. Think of it as a guided tour through the ideas that lingered long enough to be written down—and shared.

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    58 mins
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