In this episode of The Social Selling Podcast, host Daniel Disney explores the pitfalls of letting ego take over on LinkedIn. He explains how to recognize when your success on the platform is inflating your ego, why staying humble is essential for long-term results, and how to convert LinkedIn engagement into genuine business wins.

Best Moments:
(01:18) Ego as a huge challenge in social selling on LinkedIn
(02:43) The psychological effects of social media engagement
(04:12) The importance of always looking ahead and setting new goals
(05:11) Differentiating between LinkedIn success and real-world success
(07:23) The need for constant adaptation and evolution in content creation
(08:29) Converting LinkedIn engagement into tangible business results
(10:04) The value of approaching LinkedIn with humility and a desire to help others

In this episode of The Social Selling Podcast, host Daniel Disney dives into the power of commenting on LinkedIn and how it can lead to remarkable social selling outcomes. He explains why comments matter, how they boost personal branding, and how consistent engagement can open up valuable sales opportunities.

Best Moments:
(01:05) The evolving value of commenting on LinkedIn
(03:16) The three elements visible when commenting: profile picture, name/headline, and comment
(05:15) How commenting helps build personal brand and visibility
(06:01) Using commenting as a way to find your voice on LinkedIn
(07:25) Commenting as a tool to create sales opportunities
(08:35) The importance of continuing to comment after initial contact and closing sales
(09:28) Recommendations for scheduling commenting as a daily activity
(10:20) Call to action for listeners to start commenting on LinkedIn

In this episode of The Social Selling Podcast, host Daniel Disney explores the evolving value of LinkedIn ads and whether they’re a worthy investment in 2025. He discusses how the platform has improved over the years, introduces the concept of thought leadership ads, and provides tips for effectively using sponsored content to reach your audience.

Best Moments:
(01:00) Are LinkedIn ads worth it in 2025?
(01:35) Historical perspective on LinkedIn ads from five years ago
(02:14) The current value of LinkedIn sponsored ads in 2025
(03:20) Introduction of thought leadership ads and their impact
(04:46) Where to start with LinkedIn ads and learning from experts
(06:01) The importance of experimenting with sponsored ads
(07:37) Focusing on creating engaging content for sponsored ads
(08:39) The effectiveness of influencer partnerships in sponsored content
(09:16) Final thoughts on the worth of LinkedIn sponsored ads