The Social Circle cover art

The Social Circle

The Social Circle

By: Candace Wells and Jennifer Radolak
Listen for free

About this listen

 The podcast where content creators, entrepreneurs, and digital storytellers come together to grow, learn, and make an impact. Hosted by Candace and Jennifer, each week, we break down the latest social media trends, share expert content creation strategies, and highlight real success stories from our Social Circle VIP community. From insider tips on what’s working now to celebrating wins from our members, every episode is packed with actionable advice to help you build your brand and connect with your audience, whether you're just getting started or refining your strategy.Candace Wells and Jennifer Radolak Economics Leadership Management & Leadership
Episodes
  • Why Your Hooks Aren’t Working (And How to Fix Them) | The Social Circle | Ep 37

    Why Your Hooks Aren’t Working (And How to Fix Them) | The Social Circle | Ep 37
    Feb 10 2026
    Most hooks don’t fail because they’re bad, they fail because they’re trying too hard.In this episode of The Social Circle, Candace and Jennifer break down how to write hooks that actually work without sounding clickbaity, salesy, or fake. We talk about why most hooks miss the mark, how overthinking kills connection, and why honesty has become the real pattern interrupt on social media.We walk you through a practical Circle Hack where you’ll rewrite old hooks using simple, human frameworks like confessions, realizations, contrasts, and shared experiences. You’ll learn how to talk with your audience instead of at them, how to test hooks without spiraling over views, and why retention matters more than virality.If you’ve ever felt stuck, awkward, or unsure how to open your videos — this episode will help you simplify your approach and reconnect with your audience in a way that feels natural and sustainable.👉 Comment HOOK to get access to the Social Circle Hook Bank inside our community.Episode Tools & Resources:Repurpose.io: https://repurpose.io?fpr=311209&fp_sid=tsc Helps creators stay consistent by automating distribution; think “post once, publish everywhere. Beacons: https://beacons.ai/signup?c=candace.wells A “link-in-bio” tool for creators. It lets you create a mini landing page where you can share all your important links in one place; social profiles, affiliate links, products, sign-ups, or even a storefront. Maovo A04 Gen 2 Podcast Microphone:- https://linktw.in/puiZxn We record using the MAONO A04 Gen 2, our go-to for studio-quality sound that works anywhere. These mics deliver a warm, rich tone with advanced noise reduction and flexible USB or XLR connectivity. Welcome to The Social Circle! The podcast for creators who want growth that actually lasts.Each week, hosts Candace and Jennifer cut through the noise of social media “hacks” and million-dollar formulas to bring you what’s really working for creators right now.Inside every episode, we talk honest breakdowns of social trends and strategies, hacks you can use the same day, real creator success stories and highlights from inside our Social Circle VIP Skool community.This isn’t about posting more, it’s about building a brand, an audience, and income you can control, without burning out and giving up.💡 Want to learn beyond the podcast? Follow us on Instagram https://www.instagram.com/thesocialcirclevip/Join The Social Circle VIP: skool.com/the-social-circle-vip-1058 Our creator community with weekly live coaching, 80+ hours of training, and real strategies to grow with confidence.🎙 New Podcast episodes every week! Subscribe now: Youtube: https://www.youtube.com/@ThesocialcirclevipSpotify: https://open.spotify.com/show/0jZzLdBW9js6TklQHSU6Wg?si=mtCJuvpJRjG9YKm5gfd_8w Apple Podcasts: https://podcasts.apple.com/us/podcast/the-social-circle/id1797627683Amazon Podcasts: https://music.amazon.com/podcasts/068b8797-3aa8-47e5-89fb-d017cf01d863/the-social-circle iHeartRadio: https://iheart.com/podcast/268858070/JENNIFER OFFICIAL LINKS:Instagram: https://www.instagram.com/jen_radolak/ YouTube: https://www.youtube.com/@jenniferradolak TikTok: https://www.tiktok.com/@jenniferradolak Facebook: https://www.facebook.com/Hellothere85 CANDACE OFFICIAL LINKS:Instagram: https://www.instagram.com/justtheblendedwells/YouTube: https://www.youtube.com/@justtheblendedwells TikTok: https://www.tiktok.com/@justaflchickFacebook: https://www.facebook.com/candace.monicaa** This video was not created for children under the age of 13**Affiliate Disclaimer: Some of these links may be affiliate links, meaning if you purchase, we may make a small percentage of the sale. This doesn’t affect you as the buyer, you will not pay more because of an affiliate link.FTC: This video is not sponsored
    Show More Show Less
    25 mins
  • The Algorithm Doesn’t Hate You - Your Content Is Just Losing People | The Social Circle | Ep 36

    The Algorithm Doesn’t Hate You - Your Content Is Just Losing People | The Social Circle | Ep 36
    Feb 2 2026
    Everybody loves to say “the algorithm hates me.” We’re here to lovingly call that out.In this episode of The Social Circle, we break down what the algorithm actually does (spoiler: it has zero emotions) and what platforms really reward in 2026: retention, watch time, saves, shares, reposts, and comment conversations.If your views drop, your content isn’t “shadow banned.” Most of the time, one of these things happened:your message was confusingyour hook didn’t earn the next secondthe editing/lighting/audio distracted peopleyou buried the point under fluffWe’ll talk through why trends and hashtags won’t save boring content, how to use analytics to see where people drop off, and why “likes” are the most overrated metric on the internet. If you want your content pushed farther, stop chasing the algorithm and start chasing retention.Episode Tools & Resources:Repurpose.io: https://repurpose.io?fpr=311209&fp_sid=tsc Helps creators stay consistent by automating distribution; think “post once, publish everywhere. Beacons: https://beacons.ai/signup?c=candace.wells A “link-in-bio” tool for creators. It lets you create a mini landing page where you can share all your important links in one place; social profiles, affiliate links, products, sign-ups, or even a storefront. Maovo A04 Gen 2 Podcast Microphone:- https://linktw.in/puiZxn We record using the MAONO A04 Gen 2, our go-to for studio-quality sound that works anywhere. These mics deliver a warm, rich tone with advanced noise reduction and flexible USB or XLR connectivity. Welcome to The Social Circle! The podcast for creators who want growth that actually lasts.Each week, hosts Candace and Jennifer cut through the noise of social media “hacks” and million-dollar formulas to bring you what’s really working for creators right now.Inside every episode, we talk honest breakdowns of social trends and strategies, hacks you can use the same day, real creator success stories and highlights from inside our Social Circle VIP Skool community.This isn’t about posting more, it’s about building a brand, an audience, and income you can control, without burning out and giving up.💡 Want to learn beyond the podcast? Follow us on Instagram https://www.instagram.com/thesocialcirclevip/Join The Social Circle VIP: skool.com/the-social-circle-vip-1058 Our creator community with weekly live coaching, 80+ hours of training, and real strategies to grow with confidence.🎙 New Podcast episodes every week! Subscribe now: Youtube: https://www.youtube.com/@ThesocialcirclevipSpotify: https://open.spotify.com/show/0jZzLdBW9js6TklQHSU6Wg?si=mtCJuvpJRjG9YKm5gfd_8w Apple Podcasts: https://podcasts.apple.com/us/podcast/the-social-circle/id1797627683Amazon Podcasts: https://music.amazon.com/podcasts/068b8797-3aa8-47e5-89fb-d017cf01d863/the-social-circle iHeartRadio: https://iheart.com/podcast/268858070/JENNIFER OFFICIAL LINKS:Instagram: https://www.instagram.com/jen_radolak/ YouTube: https://www.youtube.com/@jenniferradolak TikTok: https://www.tiktok.com/@jenniferradolak Facebook: https://www.facebook.com/Hellothere85 CANDACE OFFICIAL LINKS:Instagram: https://www.instagram.com/justtheblendedwells/YouTube: https://www.youtube.com/@justtheblendedwells TikTok: https://www.tiktok.com/@justaflchickFacebook: https://www.facebook.com/candace.monicaa** This video was not created for children under the age of 13**Affiliate Disclaimer: Some of these links may be affiliate links, meaning if you purchase, we may make a small percentage of the sale. This doesn’t affect you as the buyer, you will not pay more because of an affiliate link.FTC: This video is not sponsored
    Show More Show Less
    40 mins
  • Why Your Content Feels Invisible (Even When It’s Good); Awareness vs Trust vs Conversion | The Social Circle | Ep 35

    Why Your Content Feels Invisible (Even When It’s Good); Awareness vs Trust vs Conversion | The Social Circle | Ep 35
    Jan 26 2026
    Ever feel like you put real effort into a post… and it still goes nowhere?In this episode of The Social Circle, we break down why “good content” can still feel invisible — and the real reason most creators get stuck: they’re asking one post to do three jobs.We’re talking:The 3 types of content you need: Awareness, Trust, and ConversionWhy views don’t equal growth (and what to watch instead)What stage most creators are actually in (and why that’s normal)How to stop burning out from unrealistic expectationsCircle Hack: Do a quick 6-second retention test before you post. Watch your video on mute and ask: Would I stop scrolling in the first 6 seconds? If not, rewrite the hook and simplify the message.If you want us to look at your account, drop “AUDIT” in the comments.Episode Tools & Resources:Repurpose.io: https://repurpose.io?fpr=311209&fp_sid=tsc Helps creators stay consistent by automating distribution; think “post once, publish everywhere. Beacons: https://beacons.ai/signup?c=candace.wells A “link-in-bio” tool for creators. It lets you create a mini landing page where you can share all your important links in one place; social profiles, affiliate links, products, sign-ups, or even a storefront. Maovo A04 Gen 2 Podcast Microphone:- https://linktw.in/puiZxn We record using the MAONO A04 Gen 2, our go-to for studio-quality sound that works anywhere. These mics deliver a warm, rich tone with advanced noise reduction and flexible USB or XLR connectivity. Welcome to The Social Circle! The podcast for creators who want growth that actually lasts.Each week, hosts Candace and Jennifer cut through the noise of social media “hacks” and million-dollar formulas to bring you what’s really working for creators right now.Inside every episode, we talk honest breakdowns of social trends and strategies, hacks you can use the same day, real creator success stories and highlights from inside our Social Circle VIP Skool community.This isn’t about posting more, it’s about building a brand, an audience, and income you can control, without burning out and giving up.💡 Want to learn beyond the podcast? Follow us on Instagram https://www.instagram.com/thesocialcirclevip/Join The Social Circle VIP: skool.com/the-social-circle-vip-1058 Our creator community with weekly live coaching, 80+ hours of training, and real strategies to grow with confidence.🎙 New Podcast episodes every week! Subscribe now: Youtube: https://www.youtube.com/@ThesocialcirclevipSpotify: https://open.spotify.com/show/0jZzLdBW9js6TklQHSU6Wg?si=mtCJuvpJRjG9YKm5gfd_8w Apple Podcasts: https://podcasts.apple.com/us/podcast/the-social-circle/id1797627683Amazon Podcasts: https://music.amazon.com/podcasts/068b8797-3aa8-47e5-89fb-d017cf01d863/the-social-circle iHeartRadio: https://iheart.com/podcast/268858070/JENNIFER OFFICIAL LINKS:Instagram: https://www.instagram.com/jen_radolak/ YouTube: https://www.youtube.com/@jenniferradolak TikTok: https://www.tiktok.com/@jenniferradolak Facebook: https://www.facebook.com/Hellothere85 CANDACE OFFICIAL LINKS:Instagram: https://www.instagram.com/justtheblendedwells/YouTube: https://www.youtube.com/@justtheblendedwells TikTok: https://www.tiktok.com/@justaflchickFacebook: https://www.facebook.com/candace.monicaa** This video was not created for children under the age of 13**Affiliate Disclaimer: Some of these links may be affiliate links, meaning if you purchase, we may make a small percentage of the sale. This doesn’t affect you as the buyer, you will not pay more because of an affiliate link.FTC: This video is not sponsored
    Show More Show Less
    39 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.