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The Social Circle

The Social Circle

By: Candace Wells and Jennifer Radolak
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 The podcast where content creators, entrepreneurs, and digital storytellers come together to grow, learn, and make an impact. Hosted by Candace and Jennifer, each week, we break down the latest social media trends, share expert content creation strategies, and highlight real success stories from our Social Circle VIP community. From insider tips on what’s working now to celebrating wins from our members, every episode is packed with actionable advice to help you build your brand and connect with your audience, whether you're just getting started or refining your strategy.Candace Wells and Jennifer Radolak Economics Leadership Management & Leadership
Episodes
  • Stop Guessing: How to Read Your Analytics and Know What’s Working | The Social Circle | Ep 33

    Stop Guessing: How to Read Your Analytics and Know What’s Working | The Social Circle | Ep 33
    Oct 20 2025

    Stop guessing about your content!In this episode, we show you how to read your analytics so you actually know what’s working... then turn those insights into better hooks, better retention, and better results!We break down Trial Reels, A/B testing, and our 3-Second Circle Hack so you can decide what to repeat, what to repurpose, what to fix, and what to DITCH!What you’ll learn: • How Trial Reels work (and what metrics to watch) • A/B tests that take minutes, not hours • The “3-Second Swap” hook test • Real examples from our feeds and VIP members • How to balance growth vs. nurture content without burning outCircle Hack: The 3-Second Swap (duplicate a top Reel, change only the first 3 seconds, post as Trial, compare 3–6s retention + saves/shares after 24–48 hours).Green-light signals: High saves, shares, strong retention -- repeat and repurpose.Yellow-light signals: Decent reach but weak comments/saves -- tweak hook, format, or CTA and retest.Episode Tools & Resources:Repurpose.io: https://repurpose.io?fpr=311209&fp_sid=tsc Helps creators stay consistent by automating distribution; think “post once, publish everywhere. Beacons: https://beacons.ai/signup?c=candace.wells A “link-in-bio” tool for creators. It lets you create a mini landing page where you can share all your important links in one place; social profiles, affiliate links, products, sign-ups, or even a storefront.


    Maovo A04 Gen 2 Podcast Microphone:- https://linktw.in/puiZxn We record using the MAONO A04 Gen 2, our go-to for studio-quality sound that works anywhere. These mics deliver a warm, rich tone with advanced noise reduction and flexible USB or XLR connectivity.


    Jun Yuh Instagram: https://www.instagram.com/jun_yuh/Personal Branding & Content Strategy

    Welcome to The Social Circle! The podcast for creators who want growth that actually lasts.Each week, hosts Candace and Jennifer cut through the noise of social media “hacks” and million-dollar formulas to bring you what’s really working for creators right now.Inside every episode, we talk honest breakdowns of social trends and strategies, hacks you can use the same day, real creator success stories and highlights from inside our Social Circle VIP Skool community.This isn’t about posting more, it’s about building a brand, an audience, and income you can control, without burning out and giving up.💡 Want to learn beyond the podcast? Follow us on Instagram https://www.instagram.com/thesocialcirclevip/Join The Social Circle VIP: skool.com/the-social-circle-vip-1058 Our creator community with weekly live coaching, 80+ hours of training, and real strategies to grow with confidence.🎙 New Podcast episodes every week! Subscribe now: Youtube: https://www.youtube.com/@ThesocialcirclevipSpotify: https://open.spotify.com/show/0jZzLdBW9js6TklQHSU6Wg?si=mtCJuvpJRjG9YKm5gfd_8w Apple Podcasts: https://podcasts.apple.com/us/podcast/the-social-circle/id1797627683Amazon Podcasts: https://music.amazon.com/podcasts/068b8797-3aa8-47e5-89fb-d017cf01d863/the-social-circle iHeartRadio: https://iheart.com/podcast/268858070/JENNIFER OFFICIAL LINKS:Instagram: https://www.instagram.com/jen_radolak/ YouTube: https://www.youtube.com/@jenniferradolak TikTok: https://www.tiktok.com/@jenniferradolak Facebook: https://www.facebook.com/Hellothere85 CANDACE OFFICIAL LINKS:Instagram: https://www.instagram.com/justtheblendedwells/YouTube: https://www.youtube.com/@justtheblendedwells TikTok: https://www.tiktok.com/@justaflchickFacebook: https://www.facebook.com/candace.monicaa** This video was not created for children under the age of 13**Affiliate Disclaimer: Some of these links may be affiliate links, meaning if you purchase, we may make a small percentage of the sale. This doesn’t affect you as the buyer, you will not pay more because of an affiliate link.FTC: This video is not sponsored
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    27 mins
  • Stop Guessing Your Hooks: What We Learned from JoinBrands (and How YOU Can Use It) | The Social Circle | Ep 32

    Stop Guessing Your Hooks: What We Learned from JoinBrands (and How YOU Can Use It) | The Social Circle | Ep 32
    Oct 13 2025
    We are heading into quarter four and brands are spending!We break down our biggest takeaways from a JoinBrands training: think like a viewer, lead with a visual hook, and front-load the benefit so people don’t scroll. You’ll get a fast product-demo checklist, ideal video lengths, a copy-and-paste hook bank, and a simple 7-day plan to test one product in multiple ways. We also cover platform differences (TikTok vs IG vs Amazon) and why transparency with brands creates long-term partnerships.You’ll learn:• The “think like a viewer” filter• Visual hooks that stop the scroll• How to front-load value and trim fluff• Product demo checklist (show > tell)• Ideal lengths for product videos (30–60s)• A 7-day product test plan you can stick to• Why honesty with brands leads to long-term dealsEpisode Tools & Resources:Join Brands: https://joinbrands.com/?ref=rXBEKMJordyn Gunderson TikTok: https://www.tiktok.com/@jordyn_gundersonYouTube: ⁨@Jordyn_gunderson⁩ Instagram: https://www.instagram.com/jordyn_gunderson/?hl=enRepurpose.io: ⁠https://repurpose.io?fpr=311209&fp_sid=tsc⁠ Helps creators stay consistent by automating distribution; think “post once, publish everywhere. Beacons: https://beacons.ai/signup?c=candace.wells A “link-in-bio” tool for creators. It lets you create a mini landing page where you can share all your important links in one place; social profiles, affiliate links, products, sign-ups, or even a storefront. Welcome to The Social Circle! The podcast for creators who want growth that actually lasts.Each week, hosts Candace and Jennifer cut through the noise of social media “hacks” and million-dollar formulas to bring you what’s really working for creators right now.Inside every episode, we talk honest breakdowns of social trends and strategies, hacks you can use the same day, real creator success stories and highlights from inside our Social Circle VIP Skool community.This isn’t about posting more, it’s about building a brand, an audience, and income you can control, without burning out and giving up.💡 Want to learn beyond the podcast? Follow us on Instagram https://www.instagram.com/thesocialcirclevip/Join The Social Circle VIP: skool.com/the-social-circle-vip-1058 Our creator community with weekly live coaching, 80+ hours of training, and real strategies to grow with confidence.🎙 New Podcast episodes every week! Subscribe now: Youtube: https://www.youtube.com/@ThesocialcirclevipSpotify: https://open.spotify.com/show/0jZzLdBW9js6TklQHSU6Wg?si=mtCJuvpJRjG9YKm5gfd_8w Apple Podcasts: https://podcasts.apple.com/us/podcast/the-social-circle/id1797627683Amazon Podcasts: https://music.amazon.com/podcasts/068b8797-3aa8-47e5-89fb-d017cf01d863/the-social-circle iHeartRadio: https://iheart.com/podcast/268858070/JENNIFER OFFICIAL LINKS:Instagram: https://www.instagram.com/jen_radolak/ YouTube: https://www.youtube.com/@jenniferradolak TikTok: https://www.tiktok.com/@jenniferradolak Facebook: https://www.facebook.com/Hellothere85 CANDACE OFFICIAL LINKS:Instagram: https://www.instagram.com/justtheblendedwells/YouTube: https://www.youtube.com/@justtheblendedwells TikTok: https://www.tiktok.com/@justaflchickFacebook: https://www.facebook.com/candace.monicaa** This video was not created for children under the age of 13**Affiliate Disclaimer: Some of these links may be affiliate links, meaning if you purchase, we may make a small percentage of the sale. This doesn’t affect you as the buyer, you will not pay more because of an affiliate link.FTC: This video is not sponsoredKeywordsJoinBrands, UGC, TikTok Shop, Amazon Influencer, creator marketplace, product demo video, visual hooks, Q4 marketing, influencer tips, short-form video, holiday content ideas, brand deals, user-generated content
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    36 mins
  • How to Create Your First Digital Product (Without Overwhelm or Fancy Tools)

    How to Create Your First Digital Product (Without Overwhelm or Fancy Tools)
    Oct 6 2025
    Ready to create your first digital product, but feel totally overwhelmed? In this episode, Candace and Jennifer are walking you step-by-step through what it actually takes to go from a simple idea to a sellable offer. From choosing what to make, to beginner-friendly tools like Canva and Beacons, we’re showing you how to skip the bs and get your first product out into the world.We’ll also share how to use freebies to build trust, brainstorm based on real questions, and price your offer in a way that builds long-term growth. This is the episode we wish existed when we started!🎙️ Episode Highlights:What a “digital product” really meansFreebie-first strategy to test your ideaCanva, Google Docs, and Beacons walkthroughPricing tips: $7 to $47 low-ticket offers that convertCircle Hack: Start small, keep it simple, scale laterInside the VIP Circle: Our newest case study on digital product creationEpisode Tools & Resources:Repurpose.io: https://repurpose.io?fpr=311209&fp_sid=tsc Helps creators stay consistent by automating distribution; think “post once, publish everywhere. Beacons: https://beacons.ai/signup?c=candace.wells A “link-in-bio” tool for creators. It lets you create a mini landing page where you can share all your important links in one place; social profiles, affiliate links, products, sign-ups, or even a storefront. Our go-to podcast mic: MAONO XLR/USB Condenser Microphone - https://linktw.in/puiZxn Canva (Free): https://www.canva.comWelcome to The Social Circle! The podcast for creators who want growth that actually lasts.Each week, hosts Candace and Jennifer cut through the noise of social media “hacks” and million-dollar formulas to bring you what’s really working for creators right now.Inside every episode, we talk honest breakdowns of social trends and strategies, hacks you can use the same day, real creator success stories and highlights from inside our Social Circle VIP Skool community.This isn’t about posting more, it’s about building a brand, an audience, and income you can control, without burning out and giving up.💡 Want to learn beyond the podcast? Follow us on Instagram https://www.instagram.com/thesocialcirclevip/Join The Social Circle VIP: skool.com/the-social-circle-vip-1058 Our creator community with weekly live coaching, 80+ hours of training, and real strategies to grow with confidence.🎙 New Podcast episodes every week! Subscribe now: Youtube: https://www.youtube.com/@ThesocialcirclevipSpotify: https://open.spotify.com/show/0jZzLdBW9js6TklQHSU6Wg?si=mtCJuvpJRjG9YKm5gfd_8w Apple Podcasts: https://podcasts.apple.com/us/podcast/the-social-circle/id1797627683Amazon Podcasts: https://music.amazon.com/podcasts/068b8797-3aa8-47e5-89fb-d017cf01d863/the-social-circle iHeartRadio: https://iheart.com/podcast/268858070/JENNIFER OFFICIAL LINKS:Instagram: https://www.instagram.com/jen_radolak/ YouTube: https://www.youtube.com/@jenniferradolak TikTok: https://www.tiktok.com/@jenniferradolak Facebook: https://www.facebook.com/Hellothere85 CANDACE OFFICIAL LINKS:Instagram: https://www.instagram.com/justtheblendedwells/YouTube: https://www.youtube.com/@justtheblendedwells TikTok: https://www.tiktok.com/@justaflchickFacebook: https://www.facebook.com/candace.monicaa** This video was not created for children under the age of 13**Affiliate Disclaimer: Some of these links may be affiliate links, meaning if you purchase, we may make a small percentage of the sale. This doesn’t affect you as the buyer, you will not pay more because of an affiliate link.FTC: This video is not sponsored
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    26 mins
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