The Small Business Big Marketing Podcast with Tim Reid cover art

The Small Business Big Marketing Podcast with Tim Reid

The Small Business Big Marketing Podcast with Tim Reid

By: Tim Reid
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Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful business of yours into the empire it deserves to be.

#SmallBusiness #Entrepreneur #BusinessGrowth #MarketingTips #DigitalMarketing #SmallBiz #Startup #BusinessTips #SocialMediaMarketing #BusinessOwner #MarketingStrategy #OnlineBusiness #GrowthHacking #BusinessSuccess #SmallBusinessOwner

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Episodes
  • A Street-Fighter Mentality Built New York Minute Into An Award-Winning Burger Franchise | 666

    A Street-Fighter Mentality Built New York Minute Into An Award-Winning Burger Franchise | 666
    Nov 14 2025
    Antony Crowther is a 'street fighter' who built New York Minute, a burger franchise with 30 locations, that is now down to six. And guess what? He couldn’t be happier! Strap in for an inspiring story of business resilience, adaption and reinvention. And some very actionable business and marketing tips along the way. In this high-energy episode of The Small Business Big Marketing Podcast, I sit down with Antony Crowther—founder of New York Minute, the burger franchise that went from 30 locations to just 6… and Ant couldn’t be happier. What looks like a setback is actually a masterclass in resilience, reinvention, and smarter marketing. From Collingwood flats to Noosa’s main drag, Ant’s street-fighter journey is packed with gold for any small business owner ready to punch above their weight. We kick off with Ant’s daily ritual: purpose before chaos. Every morning, he sets one clear goal—today’s sense of achievement—before the universe (or staff, weather, or UberEats) throws punches. This keeps him solution-focused, not reactive. Then comes the real secret: he’s the quietest guy in the room. Ant surrounds himself with mentors like Vanessa Lontos (who taught him to understand women in business) and Mick McGonaght (the ultimate people manager). His rule? If you think you’re the smartest person in the room, you’re in the wrong room. Staff are the heartbeat of New York Minute. At its peak, Ant employed 125 people across 30 stores. Today, with 30 staff in Noosa alone, he’s obsessive about culture. His mantra: every role is equally vital—the host, the chip fryer, the cleaner. “If we serve dog shit from the kitchen, no amount of charm out front saves us,” he says. He teaches standards, not hierarchy. Result? Industry-leading retention in the world’s highest-turnover sector. One standout story: a 15-year-old kid named John started flipping burgers… now, at 24, he owns the biggest New York Minute store opposite the MCG. Franchising is where Ant disrupts. Most burger franchises demand six-figure buy-ins. Ant’s model? Low-entry, high-support. He’s vocal about fixing a broken system that lines franchisor pockets while partners struggle. His fix: harmony—everyone wins together. When UberEats kneecapped margins and COVID locked Melbourne down for two years, Ant didn’t sink. He pivoted to virtual kitchens, merging New York Minute into other restaurants’ setups. Zero rent, zero risk, brand still alive in 30 kitchens. Lesson: adapt fast, control what you can. Marketing? Ant’s been burned by “impressions-only” agencies. Now, he demands accountability: “If I can’t measure it, I can’t manage it.” His breakthrough came from ex-BRACS marketing guru Jesse Martin, who hand-delivered 5,000 fake $10 notes with menus in a 1km radius. Result? 2,500 redemptions—overnight transformation. Today, Ant blends old-school hustle with digital precision: events, cricket captain partnerships, late-night bar vibes till midnight when every other joint shuts at 8pm. Noosa was the ultimate test. Ant opened on a Thursday and took $640 after 12 hours. Most would panic. He trusted process: unique product, killer experience, late-night edge. Two months without a paycheck, reinvesting every dollar. Now? New York Minute Noosa is a junction cornerstone—proof that process beats outcome obsession. Ant’s final dream? Sell the burger franchise and launch into health & wellness—while staying in Noosa, flip-flops and all. This episode is a street fight you’ll want to replay. Grab a burger, take notes, and punch harder tomorrow. Key Learnings Set daily purpose — One clear goal each morning keeps you proactive, not reactive.Be the quietest in the room — Seek mentors who’ve stepped on the landmines you haven’t.Every role = equal value — Chip fryer = host. Teach standards, not status.Low-entry franchising — Disrupt with accessibility; support > extraction.Pivot without ego — Virtual kitchens saved the brand when greenfield sites collapsed.Marketing ROI or bust — Measure every dollar. Hand-delivered menus > vanity metrics.Trust process, not till rolls — Experience first, revenue follows.Consistency breeds loyalty — Black logo in a red/yellow world? Brave wins. Chapters 00:00 Introduction and Setting the Stage01:52 The Street Fighter Mentality in Business03:57 Daily Purpose and Achievements05:51 The Importance of Mentorship08:53 Building a Team and Company Culture11:53 Understanding Roles and Value in the Workplace14:54 Creating a Strong Company Culture17:49 The Journey from Danny's Burgers to New York Minute28:18 The Power of Naming and Branding30:04 Identifying Core Business Identity32:50 Scaling Through Challenges38:03 Nimbleness in Business Adaptation42:12 Lessons from COVID-1947:14 Entering the Noosa Market51:51 Marketing Strategies for SuccessSupport the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.
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    1 hr and 2 mins
  • How One Tiny Hardware Store Turned Me Into a Customer for Life (and How You Can Too) | 665

    How One Tiny Hardware Store Turned Me Into a Customer for Life (and How You Can Too) | 665
    Oct 31 2025

    Keen to turn your precious customers in to customers for life? In this solo episode of Small Business Big Marketing, I turn my week of errands into a marketing masterclass. I’ve just had a haircut, visited the shrink, and—clumsy me—snapped two pairs of prescription glasses. While ticking off my to-do list, I couldn’t switch off my marketing brain. So I’m sharing the good, the bad, and the brilliant customer moments I experienced, all to help you build your beautiful business in to the empire it deserves.

    The star of the week?

    My local Mitre 10, five minutes from home. I accidentally broke a leg off Sarah’s painting easel and walked in hoping only to buy glue. The team greeted me like I’d just stepped into a Japanese restaurant—big smiles, instant help. They checked the break, said glue would work, then spotted only a giant bottle on the shelf. I shrugged, said I’d take it, and asked them to hold the wood while I shopped. When I returned to pay, the leg was fixed—glued, nailed, clamped, perfect. No charge. “All part of the service, mate.” I left with a repaired easel, I gave them a Google review, and a new lifelong habit: this is my hardware store. The formula? High perceived value at low cost to me. A mechanic could wash wheels after a service. An electrician could swap a lightbulb for free. Tiny moves, massive loyalty.

    Next, I dive into customer emotions—the heartbeat of every great ad brief. I ask myself: How does my customer feel right now? Accountants meet confused clients drowning in tax forms. Travel agents greet excited holiday planners. Leak detectors calm worried homeowners. Baristas serve stressed, rushed caffeine addicts. I name the feeling, speak to it in headlines and scripts, and watch connection explode. My advice? Ask your customers directly. Let their answers shape your messaging, service, and even who you hire.

    Then there’s problem-solving. I shattered two pairs of glasses in one week—hello, panic. My optometrist quoted a flat two weeks, zero empathy. I suggested buying a new frame and popping in the old lenses. Boom—$209 later, I walked out seeing clearly. The lesson? Challenge “that’s how it’s always done.” I give my team permission to think laterally, like a Formula One pit crew. I love “killer questions”: What would [insert your problem-solving hero] do? (Check episode 75 with HP’s Phil McKinney on Killer Questions for more.)

    Finally, I need your help. My favourite barber serves great cuts, free beer, and lively chat—but the queue is brutal. I walk in, see 10 blokes waiting, and half the time I walk out. No bookings, no numbers—the owner says people vanish if he tries. I say: look through your customer’s eyes. Acknowledge the wait. Serve the person in front of you, not the line.

    Hit the hotline (0480 015 150) or the Facebook Tribe and tell me your fix. That’s my week in marketing lessons. If you love this raw, real-life format, let me know—call, text, or jump into the Tribe. And please subscribe and share; every listen helps us both build something beautiful.

    Support the show: https://www.patreon.com/marketingpodcast

    See omnystudio.com/listener for privacy information.
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    18 mins
  • Why listen to The Small Business Big Marketing Show with Timbo Reid? [Trailer]

    Why listen to The Small Business Big Marketing Show with Timbo Reid? [Trailer]
    Oct 22 2025

    G’day, I’m your host Timbo Reid, and welcome to the 16 year-old award-winning Small Business Big Marketing Podcast.

    I’m guessing you’re a motivated business owner keen to grow that beautiful business of yours into the empire it absolutely deserves to be.

    Well, you’ve come to the right place.

    I’ve been in marketing all my working life (that’s a long time!), cutting my teeth in Australia's largest ad agency, to being a Marketing Manager in big corporates, to speaking at business conferences in 12 countries, to helping not-for-profits, well, make a profit!

    And I get how frustrating, and often complicated, marketing can be.

    Through it all, I’ve realised that the marketing disciplines used to build big brands apply just as equally to small businesses. So, 16 years and over 700 episodes ago, I set out to teach David how to compete with Goliath.

    I love sharing the knowledge and chatting with founders, all in the spirit of motivating you to be your best. And that’s what the Small Business Big Marketing Podcast is all about.

    Episodes chock-full of marketing G O L D.

    You’ll hear from successful business owners from around the world on how to implement proven and practical marketing tips & tricks to attract more of the right customers, more often to grow your business.

    This is the award winning Small Business Big Marketing Podcast with me, Timbo Reid.

    Listen for free on your favourite podcast app. Or find out more at SBBM.com

    For now, and always, may your marketing be the best marketing … bye for now.



    Support the show: https://www.patreon.com/marketingpodcast

    See omnystudio.com/listener for privacy information.
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    2 mins
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