In this episode of The Signal, Riley and Cory sit down with Bobby Braun, one of the founding leaders of Boundless’ DMV region. From delivering food on a bike to building one of the top solar teams in the country, Bobby shares his story of grit, leadership, and the art of creating value in any market.

Highlights:

04:30 – Who is Bobby Braun?

Cory describes Bobby’s leadership, intelligence, and background in finance.

06:50 – Bobby’s Origin Story

Growing up in rural Maryland → Department of Defense accountant → realizing he hated cubicle life.

09:15 – The Leap to Sales

From home remodeling kiosks to SolarCity → breaking records → the Tesla acquisition and layoffs.

13:50 – Losing it all & rebuilding

Bobby shares how COVID cost him everything, how he delivered food to survive, and how he found Boundless.

18:30 – Starting over in solar

The struggles of rebuilding a sales team from scratch—and why hard times are the best teachers.

21:00 – The Turning Point

The team loses corporate leads and must learn to create their own.

25:50 – Controlling the controllables

How Bobby and Cory built a self-sustaining business that doesn’t rely on paid leads.

27:50 – The Power of Events

Bobby explains how local expos, fairs, and farmers markets became their best marketing channel.

33:00 – Sales booth setup & engagement tips

Why “less is more” and how to connect with people genuinely (no gimmicks needed).

37:45 – Creating real value

Building a culture that thrives on self-generated success instead of handouts.

40:20 – Market resilience

From 140 solar companies in Maryland down to 7—and why Boundless is still growing.

45:00 – Lessons from the “tide going out”

How failure built stronger leaders and systems.

46:00 – Sales Masterclass: Storytelling & Questions

Bobby breaks down how great reps sell solar through narrative, emotion, and the right questions.

54:00 – Roleplay: The Utility Bill Question

A live demonstration of how to make customers realize why they need solar.

58:00 – The Dummy Curve

Why knowing too much can actually hurt your sales—and how to simplify your message.

1:01:00 – Objection handling & intent statements

Scripts for handling “We need to think about it” and setting expectations upfront.

1:10:00 – Open Mic: Bobby’s Message to Salespeople

Bobby reflects on the once-in-a-lifetime opportunity in solar and why the time to go all-in is now.

1:13:30 – Closing Thoughts

Riley wraps up with gratitude for Bobby, Cory, and everyone creating their own signal in the industry.

🔑 Key Takeaways

Control what you can—leads, training, effort. The market rewards creators, not complainers. Great salespeople tell stories, not specs. Solar is one of the best opportunities of our lifetime.

From homelessness to leading one of the top solar teams in Baltimore — Cory Macklin’s story is nothing short of Boundless. 💪 In this powerful episode of The Signal, Cory unpacks his raw journey through poverty, addiction, recovery, and redemption — and how he found purpose and success in the solar industry.🔥 In This Episode:Growing up poor in a wealthy town — lessons in resilience and humilityOvercoming addiction, homelessness, and finding faith againFrom living in the woods to finding stability through mentorshipThe turning point that led Cory into solar energyHow he became one of Baltimore’s best-performing leaders at Balance SolarLife lessons on grit, leadership, and second chances🎧 Why You Should Watch:If you’re chasing growth, battling setbacks, or seeking inspiration to rebuild your life — this episode will hit home. Cory’s story proves it’s never too late to start over.

Riley and Mark sit down with the legend himself, Jeremy Goddard aka J-God. Jeremy's story is one ownership and accountability, especially as a leader. "You gotta be the horse."