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The Show Must Go On Sale!

The Show Must Go On Sale!

By: SpotCo & Broadway Podcast Network
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About this listen

 More than two decades ago, Tom Greenwald Co-Founded SpotCo, one of the leading Broadway advertising and marketing agencies, and kicked off a decades long career in theater marketing. Today, he’s taking you behind the curtain in the “The Show Must Go On Sale.” Featuring past collaborators, producers, marketers, and friends, hear first hand what it takes to sell a show. In a world where word of mouth is king and queen, marketing is the court jester. Prepare to be entertained.SpotCo & Broadway Podcast Network Art Economics Entertainment & Performing Arts Marketing Marketing & Sales
Episodes
  • #8 - TAKING CHANCES with Eva Price

    #8 - TAKING CHANCES with Eva Price
    Feb 13 2026
    There’s no marketing challenge too big, plot too timely, or artists too iconic for an Eva Price project. This week she sits down with SpotCo Co-Founder Tom Greenwald to talk messaging Jukebox musicals (Tina, & Juliet, Jagged Little Pill), shows reimagined for modern audiences (Oklahoma!), and taking chances (Liberation, Titanique). Learn more about your ad choices. Visit megaphone.fm/adchoices
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    41 mins
  • #7 - Casting (And Recasting) a Wide Net: Keeping the Show Fresh with Tom Kirdahy

    #7 - Casting (And Recasting) a Wide Net: Keeping the Show Fresh with Tom Kirdahy
    Jan 30 2026
    He’s produced some of New York's biggest hit musicals including JUST IN TIME, HADESTOWN, and LITTLE SHOP OF HORRORS, powerful plays like THE INHERITANCE and THE PIANO LESSON, and movies including 2025’s KISS OF THE SPIDERWOMAN. Now, he’s unpacking his talent first approach with The Show Must Go On Sale host Tom Greenwald. A tale of two Toms, hear all about keeping casting playful, producing stories that need to be heard, and even a tease of what’s on deck for Kirdahy. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    41 mins
  • #6 - Planning for Success, Selling Something Original, and Shows That Have PURPOSE with Rashad V. Chambers

    #6 - Planning for Success, Selling Something Original, and Shows That Have PURPOSE with Rashad V. Chambers
    Jan 16 2026
    Producer, Executive Director, Lawyer, and now podcast guest! For the past decade, Rashad V. Chambers has been producing new and exciting works on stage. Now he sits down with SpotCo Co-Founder Tom Greenwald to talk about his hit Broadway runs with FAT HAM, TOPDOG/UNDERDOG, and last seasons PURPOSE, his leadership with New York City’s Gay Men’s Choir, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 mins
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