The Show Must Go On Sale! cover art

The Show Must Go On Sale!

The Show Must Go On Sale!

By: SpotCo & Broadway Podcast Network
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About this listen

 More than two decades ago, Tom Greenwald Co-Founded SpotCo, one of the leading Broadway advertising and marketing agencies, and kicked off a decades long career in theater marketing. Today, he’s taking you behind the curtain in the “The Show Must Go On Sale.” Featuring past collaborators, producers, marketers, and friends, hear first hand what it takes to sell a show. In a world where word of mouth is king and queen, marketing is the court jester. Prepare to be entertained.SpotCo & Broadway Podcast Network
Episodes
  • #1 - French Sex Farces, Critiquing Critics, and Merrily We Roll Along with Sonia Friedman

    #1 - French Sex Farces, Critiquing Critics, and Merrily We Roll Along with Sonia Friedman
    Oct 24 2025
    The New York Times heralds her as “the most powerful producer working in theater.” Vogue dubbed her one of the 25 most influential women working today in 2025. SpotCo knows her as the woman who gave notes on the creative of this podcast before she signed off. Sonia Friedman (Merrily We Roll Along, The Ferryman, Dead Outlaw) sits down with host Tom Greenwald to talk the highs and lows of selling theater, magic moments that can’t be replicated, and the best moments from their decades of collaboration.
    Show More Show Less
    43 mins
  • Introducing: The Show Must Go On Sale!

    Introducing: The Show Must Go On Sale!
    Oct 23 2025
    More than two decades ago, Tom Greenwald Co-Founded SpotCo, one of the leading Broadway advertising and marketing agencies, and kicked off a decades long career in theater marketing. Today, he’s taking you behind the curtain in the “The Show Must Go On Sale.” Featuring past collaborators, producers, marketers, and friends, hear first hand what it takes to sell a show. In a world where word of mouth is king and queen, marketing is the court jester. Prepare to be entertained. Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    1 min
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