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The Sharon Francisco Show

The Sharon Francisco Show

By: Sharon Francisco
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About this listen

I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing.

I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!

© 2026 The Sharon Francisco Show
Economics Leadership Management & Leadership
Episodes
  • The Formula for Change — Why You Keep Wanting More… But Staying the Same
    Jan 8 2026

    We all say we want change.

    More money.

    More time.

    More freedom.

    Better health.

    Holidays that actually happen.

    A business that doesn’t rely on us being “on” all the time.

    And yet… year after year, nothing really shifts.

    In this episode, we unpack why — and it has nothing to do with laziness, lack of discipline, or motivation.

    Instead, we dive into a simple but powerful framework that has shaped change theory for decades: The Formula for Change.

    Once you understand it, you’ll stop beating yourself up for resisting change — and start working with your nervous system instead of against it.

    In this episode, we cover:

    • Why wanting change isn’t enough (and never has been)
    • The real reason New Year’s resolutions quietly disappear by February
    • The “danger zone” so many bookkeepers and accountants live in: tired but coping
    • Why burnout often becomes the only trigger for real change
    • The Formula for Change explained in human terms:
      • Dissatisfaction (honest, not dramatic)
      • Vision (clear, emotional, specific — not wishy-washy)
      • First Steps (small, safe, doable actions)
    • Why vague hopes always lose to familiar discomfort
    • How resistance actually works — and why it’s protection, not failure
    • The sneaky ways resistance shows up: procrastination, busyness, perfectionism, “now’s not the right time”
    • Why momentum comes from evidence, not motivation
    • The exact questions to ask when you feel stuck instead of asking “What’s wrong with me?”

    This episode is a reframing moment.

    If you’ve been looping the same plans, the same frustrations, the same promises to yourself — this will help you see where the breakdown really is, and how to move forward without forcing, pushing, or burning out.

    Because when dissatisfaction is honest, vision is vivid, and first steps are small enough — change stops being a battle.

    It becomes the natural next move.

    🎧 Listen now and start working with change instead of fighting it.

    ---
    👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program

    Connect with me on LinkedIn, Facebook.

    Have a question for the podcast? Email hello@sharonfrancisco.com

    Show More Show Less
    13 mins
  • Planning for 2026 Without the Eye Roll — How to Actually Follow Through
    Jan 1 2026

    Planning can feel like the same yearly ritual: you get excited for five minutes… then life happens… and suddenly 2026 becomes a photocopy of 2025.

    In this episode, we flip that.

    This isn’t “set goals and hope for the best.” It’s a practical way to stack the odds in your favour so your planning actually turns into action — and action turns into outcomes, in business and in life.

    We start with a powerful Steve Jobs idea about living life on purpose — then move straight into the systems that make planning stick.

    In this episode, we cover:

    • Why planning often feels hit-and-miss (and why it’s not a discipline problem)
    • How to get genuinely excited about what you can create in 2026
    • Why holidays must be planned first — and what a real holiday actually is
    • What to plan beyond revenue:
      • days and hours you want to work
      • team size
      • where you want to work
      • wage, profit, and super (clearly defined)
    • Why “just doing the work” keeps businesses stuck
    • How to break your business into clear focus areas so nothing gets ignored
    • The difference between marketing and sales (and why both must be scheduled)
    • How to turn intention into time-blocked action so goals don’t stay theoretical
    • The three-move rule that builds real self-accountability:
      • move it up to three times
      • then either do it or delete it (and get honest with yourself)
    • Why follow-through works better when it’s designed — not left to willpower
    • How 2026 stops being a repeat year and starts behaving differently

    If you’ve ever planned with good intentions but watched the year run you instead — this episode will help you design a year that reflects what actually matters to you.

    Because planning isn’t about more effort.

    It’s about better structure.

    🎧 Listen now and start shaping a 2026 you’ll actually recognise when you’re living it.

    ---
    👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program

    Connect with me on LinkedIn, Facebook.

    Have a question for the podcast? Email hello@sharonfrancisco.com

    Show More Show Less
    22 mins
  • Why We Don’t Give Ourselves Time Off (Even When We Desperately Need It)
    Dec 25 2025

    So many bookkeepers and accountants say they’re “taking a break”…

    but the laptop comes with them.

    The emails still get checked.

    Payroll still gets done.


    And that’s not a holiday.

    In this episode, we unpack why stepping away feels so hard — even when you’re exhausted — and why this isn’t a discipline or mindset problem at all. It’s biology, psychology, and identity quietly running the show.

    We explore what’s actually happening beneath the surface when rest feels uncomfortable, guilt-inducing, or impossible.


    In this episode, we cover:

    • Why your nervous system prioritises survival over rest — and why “busy” feels safe
    • How busyness and being needed create dopamine hits that keep you hooked
    • Why stress becomes familiar, and calm can feel oddly unsafe
    • How identity gets tangled with effort, productivity, and being “the reliable one”
    • What quietly disappears first when work takes over (and why it matters)
    • The Zeigarnik Effect — why unfinished tasks keep your brain switched on, even on holidays
    • Why rest often gets treated as something you have to earn
    • What the research actually shows about breaks, performance, focus, and long-term productivity
    • Why time off isn’t indulgent — it’s strategic
    • The real cost of not planning recovery (burnout, brain fog, irritability, illness)

    This is a gentle but honest conversation about why pushing through isn’t a badge of honour — and why, if you don’t design recovery into your life and business, your body will eventually force it.

    If you’ve ever struggled to switch off, felt restless on holidays, or wondered why you can’t seem to stop — this episode will help you understand what’s really going on, and where to start shifting it.

    Because loving your work shouldn’t mean sacrificing your health, relationships, or joy.

    🎧 Listen now and give yourself permission to rethink rest.

    ---
    👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program

    Connect with me on LinkedIn, Facebook.

    Have a question for the podcast? Email hello@sharonfrancisco.com

    Show More Show Less
    16 mins
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