Doing Business Gently: Business Clarity and Personal Branding for Women with Online Service Based Businesses cover art

Doing Business Gently: Business Clarity and Personal Branding for Women with Online Service Based Businesses

Doing Business Gently: Business Clarity and Personal Branding for Women with Online Service Based Businesses

By: Marta Goertzen | Gentle Business Coach For Women | Business Clarity
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 Business Clarity, Alignment & Personal Branding for Women. ** Do you ever wonder if there is a different way to do business? ** Have you ever felt like something was wrong with you because your business feels so hard? ** Or have you ever asked yourself, shouldn’t I know what I want to be when I grow up by now? Maybe you’re a massive introvert, shy, or considered an HSP, a highly sensitive person, or maybe you feel like you’ve never really fit into what and who the standard online business coaching says you need to be in your business. Does any of this sound familiar? I’m raising my hand as a founding member of that club. Welcome fellow misfit. Hey there. I’m Marta Goertzen, host of the Doing Business Gently podcast. If your business feels hard and nowhere near gentle, I’m glad you are here. This is a safe place where we will be talking about: ** Life business integration, and we approach that idea of integration through creating an aligned business that fits you, your values and priorities, your personality, and the current season of life you are currently in. ** We also do that by talking about finding business clarity so that you’re not constantly second guessing every decision that you make in your business. ** And maybe even more importantly, we are going to talk about working from a habit and a place of rest. ** From time to time, we’re also going to ask the question, where does our faith fit into our entrepreneurial journey as we are creating a gentle business? If you are ready for tips, ideas, resources, and engaging conversations on developing healthy business habits and routines to help you uncover, or maybe remember your entrepreneurial identity, build a strong personal brand that grows with you and how to build a business based on your values and priorities, you are in the right place. The goal of this podcast is to help women just like you develop online businesses that honors your need for rest, create a flexible and agile business that fits the current season of life you are in and the space to figure it all out. Welcome to Doing Business Gently. ＞＞Website: https://SelahStudios.co ＞＞ IG: https://Instagram.com/martagoertzen ＞＞ FB: https://Facebook.com/selahstudiosco ＞＞ Pinterest: https://Pinterest.com/selahstudioscoCopyright 2023-2025 All rights reserved. Christianity Economics Leadership Management & Leadership Marketing Marketing & Sales Spirituality
Episodes
  • There's Nothing Special About January 1st (And That's A Gift) - EP 95

    There's Nothing Special About January 1st (And That's A Gift) - EP 95
    Dec 19 2025

    Debunking the January 1st Myth: Gentle Planning for a New Year

    In this episode of Doing Business Gently, we're tackling the pressure of having everything planned out by January 1st.

    The push and the rush to end the year strong AND start the new year running, undermines the joy of the holiday season. I want to invite you to consider a different way, a gentler approach to business planning.

    We are going to look at how to start the year out from a place of rest and intention.

    00:00 Introduction and Welcome 00:25 Debunking the January 1st Myth 01:26 The Pressure of Year-End Planning 05:15 The Cost of Toxic Hustle 06:50 Planning from Rest 09:45 Introducing January Planuary 14:10 Final Thoughts and Encouragement

    ************************

    You don’t need another planner, you need permission to pause. January Planuary is a peaceful, gentle planning experience designed to help Christian women entrepreneurs start their year with clarity, confidence, and alignment, without the pressure to hustle or rush. Because your best year begins with rest. Save your spot at https://SelahStudios.co/januaryplanuary
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    15 mins
  • It Starts With Rest: A New Way to Grow Your Business - EP 94

    It Starts With Rest: A New Way to Grow Your Business - EP 94
    Dec 4 2025

    In this episode, we're talking about the heart behind The Gentle Business Rebellion. We'll dive into why it exists, who it’s for, and how it helps midlife women entrepreneurs rediscover clarity, alignment, and a life-first way of doing business. If you’ve been feeling stuck, stretched thin, or unsure of what’s next… this is your invitation to begin your own gentle rebellion.

    What You’ll Learn

    • Why gentleness is actually a strength, not weakness

    • What it means to start an internal business pivot

    • How rest becomes the starting point for clarity and direction

    • Why so many women 50+ are craving a new way of doing business

    • The three pillars of a Gentle Business Rebellion

    Timestamps:

    00:00 – What Is a Gentle Business Rebellion? Why this idea surfaced during a challenging caregiving season and why it resonates with midlife women entrepreneurs.

    02:30 – Gentle Does Not Mean Weak How lived experience, empathy, and introversion create a strong, quiet form of leadership.

    04:30 – When the Shoulds Stop Working Why traditional online business advice often leads to misalignment, overwhelm, and stuckness.

    07:00 – The Internal Business Pivot Understanding how identity shifts influence the next chapter of your business and why your definition of success evolves.

    10:00 – It Starts With Rest A phrase received on a morning walk that reframed the entire rebellion — and why rest is the foundation of clarity.

    12:30 – Doing Business Gently Letting go of noisy marketing, embracing intentional action, and finding ways to show up that match your personality and season.

    14:30 – The Three Pillars: Community, Conversation, Coaching Why you can’t (and shouldn’t) do this work alone — and how supportive spaces accelerate clarity and confidence.

    Links & Resources:
    • Episode 93: "Line in the Sand Moments"
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    20 mins
  • Ready to Start Your Own Gentle Business Rebellion? - EP 93

    Ready to Start Your Own Gentle Business Rebellion? - EP 93
    Nov 13 2025

    Ever feel like your business, and life, are tangled up in endless “shoulds” you can’t possibly keep up with? What if the real success comes from breaking those rules, setting boundaries, and choosing what truly fits your season of life?

    This episode, I'm getting real about stepping back after a tough stretch of extreme caregiving, letting go of business guilt, and emerging with a new idea I'm excited about: the "Gentle Business Rebellion". I'm talking about how prioritizing family, health, and rest can lead you to a more impactful (and sustainable) business, and why that rebellious act might be exactly what you need.

    If you’ve ever wished for permission to do business differently, and gently, this one’s for you.

    1:05 – Why “shoulds” sabotage your business (and sanity)

    4:51 – What is a Gentle Business Rebellion, really?

    8:00 – Why putting family first is sometimes the bravest business move

    10:39 – How to create boundaries and still serve clients well

    12:28 – Signs you’re ready for a business pivot (and how to gently make one) Another episode you might enjoy:

    Why You Feel Stuck in Your Business (& Why It’s Not Your Fault)

    Blog post and transcript can be found here:

    Episode 93: https://SelahStudios.co/93
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    14 mins
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