"As a business owner, you have to be willing to invest in yourself. We have budget and line items for social media, marketing, office supplies, for our lawyers, and different things, but we don't necessarily have a budget for our clothes and how we show up. You might have logo-branded material, okay, great, but how are you going to differentiate yourself, and how is that going to make you stand out from your competitors?"

Most new franchisees are prepared to budget for marketing, staff, and operations, but rarely do they think of personal presentation as part of the business strategy. This perspective reframes how your appearance is part of your brand equity.
Franchisees often rely on the brand’s name or logo to build credibility, but Elisa’s insight says that’s not enough. What sets you apart isn’t just your signage or uniform; it’s how you present yourself as the face of your local business. This draws attention to something often overlooked: you are a walking representation of the brand.
In a competitive market, every edge counts. Elisa’s message reminds us that standing out isn’t just about your business's features and benefits; it’s about how you show up. Confidence, professionalism, and consistency in your appearance can influence trust, loyalty, and even sales.

We cover many current and relevant topics. A few include:

◈ Using your wardrobe to be fun, authentic, and memorable

◈ Tips for building a wardrobe capsule that fits your lifestyle

◈ Transitioning your wardrobe: from corporate employee to business owner