The Secret Shoe Experiment That Changed Running – with Colby Gould from Altra
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The Secret Shoe Experiment That Changed Running – with Colby Gould from Altra
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About this listen
What if your running shoes were actually holding you back? In this episode of Maybe Running Will Help, I sit down with Colby Gould, Sports Marketing Manager at Altra Running, to uncover the incredible (and slightly rebellious) origin story of the brand that’s changing the game for runners everywhere.
We dive into:
👟 How two running store employees secretly modified shoes and accidentally started a movement
📏 Why most of us are probably wearing the wrong shoe size (guilty 🙋♀️)
🏃♀️ Altra’s commitment to creating shoes that work with your body, not against it
🎉 Their partnership with Charm City Run’s B3 Distance Series and how they’re supporting runners of all levels
😆 Plus, my not-so-subtle campaign to get sponsored (Colby, call me!)
If you're a runner, a shoe geek, or just love a good underdog story, this episode is for you. Tune in, lace up, and maybe rethink your next pair of running shoes!
📢 Don’t forget to subscribe, rate, and review so more runners can join the fun!
🎧 Listen now!