In this episode of the Scaling Wellness Podcast, DJ sits down with Erin Stebbins—a massage therapist, coach, and entrepreneur with a deep understanding of what it takes to grow a practice that’s both sustainable and aligned with your values.

Erin shares her journey from a rebellious, creative teenager to a seasoned business owner who’s run both solo and multi-location massage practices. She reveals the messy beginnings of her business, how a Whole Foods chair massage gig led to buying a 25-employee company, and the hard-won lessons she’s learned along the way.

The conversation goes beyond just hiring and marketing. Erin dives into the mindset shift from being a technician to being an entrepreneur, the systems that free up mental bandwidth (personally and professionally), and why scaling doesn’t always mean “more”—it means “more aligned.”

She breaks down:

• The first things solo practitioners should outsource

• How to build systems that actually fit you

• Why personal assistants matter just as much as front desk staff

• The myths around being “fully booked”

• Why fun, freedom, and values are the real drivers of success

Whether you're solo, scaling, or somewhere in between, this episode is a masterclass in designing a business that doesn’t burn you out—but actually supports the life you want to live.

Check out Erin’s website: https://truebalancepainrelief.com/

Her Facebook: https://www.facebook.com/wrenkatthehealer/

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Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com

Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat

Follow us on Instagram: www.instagram.com/scalingwellness

Hey, DJ here—and if your brain feels like a browser with 47 tabs open and all of them are yelling at you… this episode is for you.

In today’s show, I’m breaking down 3 high-level hacks to help you cut through the chaos, stop chasing every shiny new idea, and finally focus on what really moves the needle in your wellness business. Whether you're juggling a full client load, growing a team, or just constantly pulled in a dozen directions, these mindset and strategy shifts will help you reclaim your clarity and your calendar.

Inside, we’ll talk about:

• How to prioritize your energy, not just your to-do list
  
  

• Why “just one more course” isn’t the answer
  
  

• And how to build momentum by doing less—but doing it better
  
  

If you’re tired of feeling overwhelmed and ready to get back in the driver’s seat of your business, this episode is your permission slip to slow down, simplify, and scale smarter.

🎧 Tune in now—your focus (and your sanity) will thank you.

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Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com

Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.

Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat

Follow us on Instagram: www.instagram.com/scalingwellness

What happens when you combine a Ph.D.-level scientist’s brain with a passion for personal training, birth work—and business strategy? You get Laura Jawad, today’s guest on the Scaling Wellness Podcast and someone you absolutely need to know.

Laura is a personal trainer and birth doula-turned-SEO strategist who’s built not one, but two fully booked-out practices by mastering the art of SEO. She’s now on a mission to help women and service providers stop relying solely on social media and start showing up at the top of Google—so their dream clients can find them with ease.

In this episode, Laura breaks down:

• How SEO helped her fill her practice without dancing on TikTok or chasing algorithms
  
  

• What most wellness providers are doing wrong with their websites (and how to fix it)
  
  

• Her simple approach to getting found by the right clients online
  
  

• Why you don’t need to be tech-savvy or have a big team to start ranking
  
  

Whether you're brand new to SEO or looking to finally get serious about your website visibility, Laura's insights are clear, actionable, and deeply empowering. If you're ready to grow your wellness business without burnout, hustle, or paid ads—this episode is your roadmap.

Tune in now to discover how showing up on Google can book out your business!

Check out Laura’s website:
https://www.laurajawadmarketing.com/

Her social media page:

https://www.instagram.com/heylaurajawad

SEO Simplified: laurajawadmarketing.com/scaling-wellness

How To Use ChatGPT To Write Schema Markup For Your Website:

https://www.laurajawadmarketing.com/blog/how-to-use-chatgpt-to-write-schema-markup/

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Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com

Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat

Follow us on Instagram: www.instagram.com/scalingwellness

Hey, DJ here! Let me ask you a question—how many people have walked through your doors, loved your service… and then never come back?

If you’ve been focused on getting new clients, but ignoring the goldmine of people who already know, like, and trust you—this episode is your wake-up call. Reactivating past clients is one of the easiest, fastest, and most affordable ways to grow your wellness business… and yet so many owners aren’t doing it.

In this episode, I break down:

• Why reactivation marketing beats chasing strangers (almost every time)
  
  

• The key reasons clients don’t come back—and how to fix it
  
  

• How to reconnect without feeling spammy or salesy
  
  

• Simple scripts, strategies, and tools to get clients booking again this week
  
  

You don’t need a fancy ad campaign. You don’t need to offer a discount. You just need to show up the right way and remind them why they loved you in the first place.

Let’s breathe life back into your business, starting with the people who said “yes” once.

Tune in now!

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Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com

Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.

Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat

Follow us on Instagram: www.instagram.com/scalingwellness

Hey, DJ here—and today, we’re talking about something real. If you’ve ever caught yourself saying, “I just don’t have the time” or “I can’t afford to grow my business right now,” this episode is especially for you.

I know what it’s like to feel stretched thin—emotionally, financially, and mentally. But here’s the truth: building a successful wellness business doesn’t always start with having more time or money. It starts with shifting how you think, plan, and prioritize. In this episode, I’ll show you how to move forward—even when your resources feel limited.

We’ll unpack:

• Why “no time” and “no money” aren’t the real problem (and what is)
  
  

• What you can do right now with the energy, capacity, and budget you already have
  
  

• The low-effort, high-impact strategies my clients use to grow even during their busiest, most cash-strapped seasons
  
  

• And how taking imperfect action today can unlock momentum for tomorrow
  
  

So if you’ve been waiting for the “perfect time” to grow your business… this is your wake-up call. You don’t need more to get started—you just need a better plan. Let’s get into it. 🎧

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Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com

Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat

Follow us on Instagram: www.instagram.com/scalingwellness

We’ve got a powerhouse in the house! In this episode of the Scaling Wellness Podcast, I sit down with none other than Shari Aldrich—Massage Business Coach, 2x Massage School Owner, Massage Therapy Hall of Fame Inductee, and the expert currently helping massage schools grow, scale, and thrive.

Shair has been in the game for over two decades. In that time, she’s built multiple successful massage schools and now dedicates her time to helping massage school owners and educators scale their businesses with clarity and confidence.

We dive deep into:

• What it takes to run and grow a successful massage school in today’s climate
  
  

• The difference between teaching massage and building a business that lasts
  
  

• The biggest challenges she sees school owners facing (and how to overcome them)
  
  

• Her take on the mindset shifts massage professionals need to grow into true business owners
  
  

• And the legacy she's working to leave behind for the next generation of industry leaders
  
  

Whether you're a solo practitioner, a school owner, or dreaming of building something bigger, Shair’s insights will absolutely light a fire in you.

🎧 Tune in and soak up the knowledge from one of the greats. You’ll walk away inspired, motivated, and ready to take your next big leap.

Check out Shari’s website:
https://sharialdrich.com/

Her social media page:

https://www.instagram.com/shari_aldrich/

Her stand-up comedy video link

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Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com

Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat

Follow us on Instagram: www.instagram.com/scalingwellness