Episodes

  • Safe Space Episode 18: High-Security Safes vs. Residential Safes
    Aug 20 2025

    Discover the key differences between residential and commercial safes in Safe Space Episode 18—covering value, security, practicality, and long-term protection.

    2:11: Why would a homeowner choose a commercial safe over a residential safe?

    5:09: If a customer wanted the best of both worlds somewhere between a commercial safe and residential safe, what would you recommend and why?

    12:26: What is the most popular commercial safe business owners buy and why?

    16:07: Are there any commercial gun sales?

    19:04: What are the biggest security differences between a commercial and residential safe? Steel, concrete trading, etc.?

    23:08: At what dollar value of assets would you recommend a customer buy a commercial safe or a residential safe?

    25:50: What are the benefits of having a residential safe over a commercial safe?

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    29 mins
  • Safe Space Episode 17: Vaultek Safes
    Aug 13 2025

    Vaultek is known for high-quality quick-access safes, blending sleek design with smart features like smartphone integration and remote access. They stay focused on their niche, offering everything from simple push-button locks to Wi-Fi-enabled models.

    Popular choices include the DS Series for its style and features, and the versatile VS20i. Accessories like the Nano Key add convenience, while premium packaging and design elevate the experience. Customers should choose the right size and placement for quick, safe access. While product names could be simpler, Vaultek adapts quickly to trends, making them a reliable, innovative choice for secure, stylish storage.

    00:43: How do you explain the fingerprint scanners reliability to a skeptical customer?
    1:47: What Vaultek product do you own personally?
    2:30: Have you noticed a shift in people wanting more tech for security options?
    3:49: What makes Vaultek different from the other safe brands we carry?
    4:53: How do you help customers decide if fall tech is right for them, or if they need something more traditional?
    6:44: Which Vaultek model do you find customers gravitate toward the most, and why?
    7:55: What's your favorite hidden feature or setting on a Vaultek safe?
    9:43: What role do esthetics and design play in whether someone chooses a Vaultek safe? Do you think people care about how it looks or what it does?
    10:55: With all the tech in Vaultek safes, do you think there's a risk of overcomplicating something that's supposed to be simple and reliable?
    12:08: If you could sell one Vaultek model all year, which one would you pick?
    13:25: Have you noticed different buying patterns for the Vaultek products in-store versus online?
    14:17: What improvements would you like to see from Vaultek in the next few years, if any?
    16:06: What's one piece of advice to someone considering their first Vaultek product?

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    18 mins
  • Safe Space Episode 16: Jason Rantz - Seattle, Crime, and 17 Minutes of Freedom
    Aug 6 2025

    Seattle radio host Jason Rantz joins us on Episode 16 of the Safe Space Podcast for a no-holds-barred conversation about Washington’s changing political climate, the rise in crime, and what it’s like being a conservative voice in a deep blue state. We dig into everything from voter turnout and gun laws to juvenile justice reform and the growing importance of owning a safe — plus, the now-legendary 17 minutes of magazine freedom.

    Agree or not, this episode brings sharp insights, candid takes, and even a few laughs. You won’t want to miss it.

    Episode 16 Discussion Questions

    1:07: For those who might not be familiar with you, can you share a bit about your background and how you got into radio?

    3:59: Many of our listeners feel frustrated with the political climate in Washington. What would you say is the most effective way for them to make a real difference?

    7:00: Your station continues to thrive, even in a predominantly blue state. Why do you think conservative talk radio still resonates so strongly here?

    8:28: You've worked with Northwest City for a while now. Why do you think your audience connects with what we do? And in your view why is owning it safe more readily relevant now than ever?

    11:19: From your time covering northwest politics, what stands out as the most overreaching or impactful piece of legislation you've seen?

    13:00: If you had the chance to pass one piece of legislation at the state level, what would it focus on and why?

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    15 mins
  • Safe Space Episode 15: Selling and Buying Used Safes
    Jul 30 2025

    Dive into stories and tips about buying, trading, and customizing safes. Learn about our unique Buyback Program that has become popular, especially for people moving or upgrading.

    Discover Kael and David Jr.’s favorite safes, custom builds, dream safes, and funny delivery memories — including testing if a phone works inside a locked safe (it does!).

    Read the Recap: https://bit.ly/417kGLR

    EPISODE 15 DISCUSSION QUESTIONS

    0:44: How often does NW Safe buy back used safes?

    3:24: What's the most over-the-top way someone has to customize the same?

    5:50: Are there any negatives to buying a used safe?

    8:25: Have you ever dropped a safe? What happened?

    11:45: Can I trade my safe in for a bigger safe?

    13:02: Are there any reasons a used safe wouldn’t qualify?

    14:25: Have you ever wanted to keep a used safe for yourself and why that one?

    18:24: What is the buyback program and how does it work?

    21:19: What's your personal dream safe to own and why?

    23:30: You're stuck in a locked safe for 24 hours. What three things do you want in there with you?


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    26 mins
  • Safe Space Episode 14: Gun Safe Delivery & Installation
    Jul 23 2025

    Go behind the scenes with the NW Safe crew as they share wild deliveries, funny pranks, expert tips, and the tools that help them get it done.

    Read the Recap: https://bit.ly/3H1sE2j

    EPISODE 14 DISCUSSION QUESTIONS
    4:07: What's the weirdest thing you've seen inside someone's garage or house while delivering a safe?
    7:31: Who's the most likely to do something funny or dumb and make the rest of the team laugh?
    10:05 What's something customers do that makes your job way harder than it needs to be?
    15:37: What advice would you give to a customer preparing for a big delivery?
    17:19: What's your go to work boot?
    19:53: What's your go to lunch spot or gas station snack on the road?
    22:52: How much should people tip? When is it deserved and when is it not?
    24:55: What's the strangest tip that you've gotten? It doesn't have to be cash. Strangest.
    28:01: What is your favorite part of the day when you're out on deliveries?
    32:31: Is there a tool or trick you always keep in the truck that most people wouldn't expect?
    39:33: How do you guys keep morale up on those long or brutal delivery days?
    41:28: Have you ever had a say no to a delivery because it was too sketchy or unsafe?
    44:50: What is the wildest delivery location you've ever had to get a safe into?
    48:00: If you could upgrade one piece of gear or part of the truck setup, what would it be and why?
    51:53: Who has the worst taste in music in the truck? And you have to be honest.
    53:40: What is the biggest unspoken rule amongst the delivery crew?
    55:43: What's the biggest or heaviest safe you've ever moved and what made it memorable?

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    1 hr
  • Safe Space Episode 13: The Customer Service That Sets Us Apart
    Jul 16 2025

    Administrative Coordinator and Customer Service Expert, Jessica Corey, joined David Jr. on Episode 13 of Safe Space to discuss the ins and outs of customer service in the safe industry. As a small, family-owned business, NW Safe is honored to make customer service a cornerstone of its success.

    Podcast Recap: https://bit.ly/3TzEnI7

    1:52: How do you balance giving customers space to think with being available to answer their questions in a helpful way?

    5:37: When a customer is upset, maybe about a delay or a product issue, how do we approach that conversation as a team?

    7:48: What are some of the most common service questions we get after someone is on the safe for a few years?

    10:17: How do we stay aligned as a team between the showroom, warehouse, and delivery crew to make sure nothing slips through the cracks?

    15:58: When customers walk in and see hundreds of safes, it can be overwhelming. How do you help them feel more comfortable and not lost in the options?

    19:12: What do customers usually not realize about the logistics of moving or installing a safe until we explain it?

    23:42: Can you share a time when a customer came in for one type of safe, but left with something completely different because we uncovered a better fit?

    29:16: What do returning customers often say brings them back? And what do we intentionally do to build that kind of loyalty?

    33:47: What's something operationally complex, like a return, a delay or a custom order that most customers don't realize takes multiple departments working together?

    35:30: How do we handle customers who are focused only on price? And how do we help them see the bigger picture in terms of value and protection?

    38:50: What do you regularly hear from customers after their purchase and delivery?

    41:27: When the phones are ringing and the store is full, how do we keep from dropping the ball on customers who might not be ready to buy it?

    43:03: So I (David Jr.) know that you've had a few jobs, all customer-facing, where customer service is really important. Everything from restaurants to working in bakeries to NW Safe. When it comes to customer service and helping customers solve issues, what was the most challenging industry you worked in? And where does the safe in this industry compare?


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    48 mins
  • Safe Space Episode 12: Byrna Launchers
    Jul 9 2025

    David Sr., founder of NW Safe, and Gary Reynolds, Delivery and Install Lead, discuss the Byrna Launcher. They explore what it is, why NW Safe decided to introduce it, and the pros and cons of this less-lethal self-defense tool.

    0:48: What kind of feedback have you heard from friends, family, or even law enforcement about carrying a Byrna?

    3:40: What made you choose the Byrna over other self-protection options?

    5:02: What are some of the most common mistakes people make when first using or carrying a Byrna?

    6:56: How do you respond to people who worry that carrying a Byrna might escalate a situation instead of diffusing it?

    7:14: Are there any legal considerations people should understand before carrying a Byrna in public?

    9:17: For someone brand new to Byrna, what kind of training or practice would you recommend?

    11:13: How do you personally store your Byran, whether at home or in your vehicle, to keep it secure but still easy to access?

    12:15: Compared to tools like pepper spray or a taser, how does the Byrn stack up in terms of effectiveness and peace of mind?

    15:11: What was your first impression when you got your hands on Byrna?

    17:26: For someone on the fence about buying their first Byrna, what advice would you give them?

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    21 mins