What brand impacted your life? Which ones add value to your everyday routine?

In today's episode, learn how brands influence your life and the importance of powerful campaigns.

What you'll learn by listening until the end:

- What advertising means for Thomas

- Goodvertising and what it is

- What a post-purpose market is

- Why it's a critical shift for brands

- The Climate Punk Show

- Purpose-driven campaigns

- Tips to drive positive change

- The future of AI in marketing and advertising

- Advice for teenagers on pursuing their careers

Follow Thomas Kolster on LinkedIn here.

Thomas Kolster is a frontrunner and one of the most recognised thinkers globally where marketing, business and sustainability meet. He continuously challenges the status-quo with his vocal, and often provocative, views on values, purpose, and leadership.

In an over-crowded do-good market, people don’t buy your values or your “why”, but rather who you can help them become.

Kolster wrote two books: Goodvertising & The Hero Trap. He delivered keynotes and workshops in +70 markets for clients like Facebook, P&G and IKEA and at conferences such as TEDx, SXSW and judged top-awards such as Jury President at D&AD and Jury at Cannes Lions.

Connect with Sonia:

- Follow her on instagram

- Sonia's socials

Do you know yourself? When was the last time you spent an entire day in nature?

In today's episode, learn how to connect with yourself and know your limits by endeavouring a challenging journey like walking 500 miles through the Camino de Santiago.

Whether you're a professional athlete or enjoy going on walks, this episode will inspire you to embrace the power of movement and how it can root your path to inner transformation.

Movement can spark self-discovery, ignite creativity, and unlock a deeper connection to one's spiritual self, as today's guest, Blaine Rada, proved.

What we'll cover:

- How constantly moving around influenced Blaine's life

- The inspiration behind walking 500 miles across Camino de Santiago

- The physical, mental and spiritual aspects of the Camino

- The importance of humour in dealing with life's challenges

- How intense and challenging movement can influence your professional life

- The importance of always keeping your curiosity

To see more of Blaine's work, follow him on LinkedIn here.

As an accomplished thought leader, public speaker and debater, Blaine Rada helps individuals and organizations differentiate themselves and achieve their goals in a highly competitive environment. Blaine’s travels and adventures started early. He lived in eight places between kindergarten and high school, attended eight different schools, and spent three years at a "free school," which encouraged independent learning. Blaine was named "America's Greatest Thinker" in 2005 and 2022. Blaine holds the National Speakers Association’s highest earned designation, Certified Speaking Professional (CSP). Notably, in 2019, he published an award-winning book chronicling his inspirational 500-mile trek of the Camino de Santiago across Spain, and he is an avid recreational athlete, having conquered an ironman-distance triathlon and multiple ultra-marathons, including a 100-mile race. Blaine is a Mensa member with certificates in distance education from Indiana University and applied neuroscience from The Neuroscience School. His public career and personal achievements exemplify his commitment to excellence, innovation and continuous learning.

Connect with Sonia:

- Follow her on Instagram

- Sonia's socials

Picking the right insight makes your story sell.

Today, you're going to learn what makes your audience click through the power of insight.

No matter what field you're interested in, storytelling will always be an effective way of getting your message across.

In this episode, you'll learn:

- What insight is

- BBB; Bath, Bed, and Bus

- EEE; Eclectic, Eccentric and Electric

- How to enhance your creativity

- How teenagers can start developing the skills of finding the best insights

- Noise vs Signal

- How you can grasp the perfect insight to be the root of a successful and memorable campaign

- How storytelling and insight are connected

Joining Sonia today is bestselling author, Anthony Tasgal.

Anthony Tasgal spent 15 years as an ad agency planner before setting up POV, a strategic brand consultancy. He is a Training Director for the CIM and a Visiting Lecturer at Buckingham, Nottingham Trent and Beijing Normal Universities. He is the author of The Insight Book, The Storytelling Book, The Storytelling Workbook, Incitations, and The Inspiratorium (all published by LID). He lives in the UK.

To see more of Anthony's work, follow him on LinkedIn here.

If you're a high-school or university student, or interested in marketing and advertising, this episode is for you.

Connect with Sonia:

• Follow Sonia on Instagram
• Sonia's socials