In this episode of The Route, I break down why pricing your pest control company to “stay competitive” might be the worst move you can make and what to do instead. Learn how to position your company as a premium brand, attract better customers, increase profit margins, and deliver top-tier service that actually sets you apart in a saturated market. From price sheets to technician appearance, service upgrades to brand messaging, I cover every angle of going premium so you can stop chasing the wrong customers and start building a business you love.

If every day in your pest control business feels like putting out fires, this episode is for you. I break down how running your company without systems leads to emotional exhaustion, missed opportunities, and bottlenecked growth. From compensation plans and onboarding to chemical tracking and pricing structures, you’ll learn 6 essential systems that free up your time, protect your margins, and make your business actually scalable.

Stop solving the same problems over and over. Start building a company that runs with or without you.

Most pest control owners don’t love math, but the numbers don’t lie. In this episode of The Route, I break down the three core metrics every business owner must track: Auto-Pay Percentage, Cancel Rate, and Re-Service Rate. These aren’t just vanity stats. They tell the real story about how healthy, scalable, and profitable your company is. I share how to improve each one, how I cut my own reservice rate from 35% to under 10%, and why most owners are stressing over revenue while ignoring the metrics that actually matter. This is the episode that will help you stop guessing and start making smarter, data-driven moves that grow your business the right way.