What can the richest man in the world teach you about running a pest control company?

In this episode, I break down five powerful business lessons from Walter Isaacson’s biography of Elon Musk and show how you can apply them directly to your pest control company. From cutting out waste to raising your standards and building a mission-driven business, this episode is packed with insights to help you grow faster, scale smarter, and build a premium company that stands out in your market.

If you’re serious about leveling up, don’t miss this one.

In this episode of The Route, I break down why pricing your pest control company to “stay competitive” might be the worst move you can make and what to do instead. Learn how to position your company as a premium brand, attract better customers, increase profit margins, and deliver top-tier service that actually sets you apart in a saturated market. From price sheets to technician appearance, service upgrades to brand messaging, I cover every angle of going premium so you can stop chasing the wrong customers and start building a business you love.

Most pest control owners overcomplicate sales or under-deliver on value. In this episode, Landon breaks down his three-step system to make selling simple and effective: Build Value, Anchor, Discount. You’ll learn how to create massive value gaps that make buying a no-brainer, explain your service so it sounds worth more, ask the right questions to uncover pain points, and close more customers at higher prices—without relying on sales tricks. If you’re ready to stop competing on price and start competing on value, this episode will change how you sell forever.