Most pest control business owners are great at service, but when it comes to selling, especially to cold leads, things can get tricky. In this episode of The Route, I break down a proven, step-by-step sales framework designed specifically for owners who didn’t start as salespeople. You’ll learn how to build trust fast, uncover your customer’s real pain points, confidently present your solution, and deliver an irresistible offer that closes deals, without sounding salesy or desperate.

Whether you're taking inbound calls, knocking doors, or doing in-person quotes, this episode will give you the tools to become a more confident, effective closer. If you’re tired of price shoppers or feeling unsure on sales calls, this is your playbook.

Plus, I share the biggest sales killers to avoid, and how you can charge premium prices while growing faster.

Topics covered:

• Why most owners struggle with cold leads

• The 5-step sales structure that works every time

• What to say (and not say) when someone calls in

• How to make your offer irresistible

• Common mistakes that kill conversions

If you want to grow your pest control company the right way, start by mastering sales. Hit play, take notes, and share this with a fellow owner who needs it.

The biggest threat to your business isn’t bad leads, tough markets, or lazy employees; it’s distraction. In this episode, I break down how staying unfocused is silently sabotaging your growth. I reveal why bouncing between ideas feels productive (but isn’t), how to build momentum by sticking with one thing, and the massive power of compounding focus over time.

If you’ve been dabbling in too many directions or chasing shiny objects, this is your wake-up call. Learn how to say no, stay locked in, and finally scale with speed.

If you want to scale a pest control company, recurring customers are the foundation. In this episode, I break down five proven strategies to turn one-time jobs into loyal, recurring accounts. From using anchor pricing and default maintenance plans to building sales trackers and raising your prices, the tactics here are simple, scalable, and wildly effective. Whether you’re closing 40% of leads or struggling to close at all, this episode will give you the clarity and tools to level up.

Share it with someone in the industry. It could change their whole business.