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The Route To Revenue

The Route To Revenue

By: Mike Walker & Ben Magee
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At The Route to Revenue, we believe recurring revenue is the engine that drives freedom, stability, and growth in home service businesses. Our mission is to share real, practical strategies from entrepreneurs who are in the trenches not theory, not hype. Too much misinformation is being spread in our industry, and it's holding business owners back. We're here to change that. Through open conversations, real-world experiences, and proven tactics, we want to help fellow home service entrepreneurs cut through the noise, build recurring income they can rely on, and create businesses that last. Together, we can move the industry forward, one clean route to revenue at a time.2025 Career Success Economics Leadership Management & Leadership
Episodes
  • Why Most Bin Cleaning Businesses Fail in Year One
    Feb 19 2026

    Starting a bin cleaning business looks simple from the outside. Buy a truck. Get some customers. Scale. But what most new operators don’t realize is how many fail in the first year and why.

    In this episode of The Route to Revenue, Ben and Mike sit down with John Conway of Sparkling Bins to talk about the real economics, hard lessons, and operator mindset required to survive in this industry.

    From working capital expectations and equipment decisions to preventative maintenance and why you shouldn’t expect profit for two years, this conversation pulls back the curtain on what separates serious operators from those who burn out

    If you’re considering starting a recurring revenue home service business or scaling your existing route, this episode will help you avoid expensive mistakes and build smarter from day one.

    🎯 Connect with Mike Walker founder of Spiffybin

    🔗 Website: spiffybin.com

    🔗 Instagram: instagram.com/spiffybin

    🔗 Facebook: https://www.facebook.com/SpiffyBin/

    🎯 Connect with Ben Magee founder of Green Can Cleaner

    🔗 Website: greencancleaner.com

    🔗 Instagram: instagram.com/greencancleaner/?hl=en

    🔗 Facebook: https://www.facebook.com/greencancleaner/

    🔔 Subscribe on our YouTube Channel https://www.youtube.com/@TheRouteToRevenue

    #BinCleaningBusiness #HomeServiceBusiness #RecurringRevenue #RouteBasedBusiness #SmallBusinessGrowth #Entrepreneurship #BusinessOperations #StartupReality #WasteManagement #RouteToRevenue

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    41 mins
  • Why Saying "Yes" to Every Customer Is Costing Your Business
    Feb 12 2026

    Most home service businesses don't fail because of demand. They fail because of bad routes, wasted windshield time, and saying yes to customers that should never have been served in the first place.

    In this episode of The Route to Revenue, Ben Magee and Mike Walker sit down with Chris Gentry, founder of My Service Area and Happy Cans, to break down why uncontrolled service areas quietly destroy margins, burn out owners, and stall recurring revenue growth.

    Chris shares how route density, address-based qualification, and systemized service boundaries protect profitability across bin cleaning, lawn care, pest control, and other recurring home services. You'll learn how to stop refunding bad signups, reduce wasted drive time, use service area data to guide expansion, and build systems that let your business run smarter without you chasing every dollar.

    This episode delivers real, in-the-trenches lessons for owners serious about predictable revenue, operational clarity, and building a business that actually scales.

    🎯 Connect with Mike Walker founder of Spiffybin
    🔗 Website: spiffybin.com
    🔗 Instagram: instagram.com/spiffybin
    🔗 Facebook: https://www.facebook.com/SpiffyBin/

    🎯 Connect with Ben Magee founder of Green Can Cleaner
    🔗 Website: greencancleaner.com
    🔗 Instagram: instagram.com/greencancleaner/?hl=en
    🔗 Facebook: https://www.facebook.com/greencancleaner/

    🔔 Subscribe on our YouTube Channel
    https://www.youtube.com/@TheRouteToRevenue

    00:00 – Intro: Recurring revenue in home services
    01:45 – Meet Chris Gentry (My Service Area + Happy Cans)
    03:40 – Buying a bin cleaning business vs starting from scratch
    06:05 – The costly mistake of saying "yes" to every customer
    08:50 – Driving 100+ miles a day and losing money
    11:30 – The viral post that triggered out-of-area signups
    14:20 – Credit card fees, refunds, and hidden revenue leaks
    17:05 – What MSA actually does (and who it's for)
    19:40 – Address-based pricing and protecting route density
    22:15 – Data insights: 215,000+ addresses filtered
    24:45 – Why 50+ bin cleaners went out of business
    27:20 – The "luxury service" reality of trash can cleaning
    29:45 – If starting today: build a website before buying a rig
    31:50 – Rapid fire: biggest mistake new operators make
    33:10 – Final takeaway: make money while you sleep


    #HomeServiceBusiness #RecurringRevenue #RouteDensity #ServiceAreaManagement #OperationalEfficiency #HomeServiceOwners #BinCleaningBusiness #LawnCareBusiness #ScalingHomeServices #EntrepreneurPodcast

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    34 mins
  • How to Add Revenue Without Breaking Your Core Business
    Feb 5 2026

    Most home service businesses don't fail because they lack demand, they fail because they chase too many ideas at once. From pressure washing to junk removal to seasonal add-ons, ancillary services can either increase profitability or quietly destroy your core operation.

    In this episode of The Route to Revenue, Ben Magee and Mike Walker break down when additional services actually make sense and when they put your entire recurring revenue model at risk.

    You'll learn how to evaluate add-on services through the lens of capacity, equipment, trust, and profitability. Ben and Mike share real-world examples from bin cleaning, power washing, garage cleanouts, Christmas lights, and bulk commercial work, including how to test new services without overcommitting, how to protect your reviews and brand reputation, and how to use your existing customer base responsibly.

    This episode delivers clear, practical guidance for home service owners who want to grow revenue without sacrificing quality, systems, or long-term stability.

    🎯 Connect with Mike Walker founder of Spiffybin
    🔗 Website: spiffybin.com
    🔗 Instagram: instagram.com/spiffybin
    🔗 Facebook: https://www.facebook.com/SpiffyBin/

    🎯 Connect with Ben Magee founder of Green Can Cleaner
    🔗 Website: greencancleaner.com
    🔗 Instagram: instagram.com/greencancleaner/?hl=en
    🔗 Facebook: https://www.facebook.com/greencancleaner/

    🔔 Subscribe on our YouTube Channel
    https://www.youtube.com/@TheRouteToRevenue

    00:00 – Welcome to The Route to Revenue
    01:45 – Why chasing extra services can hurt your core business
    04:10 – When ancillary revenue actually makes sense
    06:55 – The risk of damaging trust with existing customers
    09:30 – Bundled services and homeowner expectations
    12:10 – Real examples: power washing and garage cleanouts
    15:00 – Using your current customer list responsibly
    17:40 – Capacity planning and route impact
    20:20 – Testing new services without overcommitting
    23:05 – Equipment costs, margins, and hidden expenses
    25:45 – Recurring vs one-time add-on services
    28:20 – Final framework and action steps
    30:00 – Closing thoughts and next steps

    #HomeServiceBusiness #RecurringRevenue #ServiceBusinessGrowth #HomeServiceEntrepreneur #AncillaryServices #PredictableRevenue #OperationsManagement #SmallBusinessSystems #ServiceIndustry #RouteToRevenue

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    31 mins
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