The Role of Storytelling in Podcasting for Lawyers
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The Role of Storytelling in Podcasting for Lawyers
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About this listen
In this podcast episode, Joey Hammond from Producify and Rob Ingalls from lawpods.com discusses how storytelling fits into podcasting, specifically for lawyers and law firms. They emphasizes the importance of understanding the audience and their pain points, and using storytelling to address those pain points and establish credibility. Rob also talks about different podcasting strategies, such as the FAQ model, educating referral sources, and thought leadership. He advises on the technical aspects of podcasting, including podcast hosting and distribution platforms. Overall, the key takeaway is to focus on creating valuable content that resonates with the target audience.
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