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The Rising Cost of Apathy

The Rising Cost of Apathy

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Following the recent death of George Floyd, the world was reminded of a normal in America many of us didn't want to believe. As the reality of this tragedy sinks in, apathy has become unacceptable. Floyd's story has stirred a unified desire for change across the globe, while reminding us of others who died unjustly. Protestors have filled the streets from Sacramento to Sydney to South Africa calling for reform.

Still the question lingers: What happens when these stories fade from the headlines? When this initial energy subsides, will we have the stamina to follow this cause to the end? And what can we do to ensure we don't let the cost of apathy rise on us again?

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