Rich Somers sits down with Mike Barron for an unfiltered conversation about getting humbled, earning your stripes, and why sales is the foundation of every business that actually scales. Mike breaks down his early days working under Grant Cardone, the moment his confidence got checked, and how that experience reshaped the way he thinks about discipline, commitment, and performance.

The discussion goes deep into why talent alone doesn’t win, how ego quietly kills opportunity, and why most people never reach their potential in sales—or business—because they’re unwilling to fully commit. Mike shares hard-earned lessons from high-ticket sales, funnels, and building real systems that don’t rely on hype or shortcuts.

Rich and Mike also unpack why sales is the ultimate skill set, how it creates leverage across every industry, and why learning to sell isn’t optional if you want freedom, durability, and long-term success. From accountability and reps to leadership and personal responsibility, this conversation strips sales down to what actually matters.

This is a raw, honest look at growth through pressure, the lessons that only come from getting humbled, and why sales remains the backbone of every serious entrepreneur’s journey.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Most creators chase growth. The ones who actually scale build systems, discipline, and leverage behind the scenes.

Rich Somers sits down with Brair Cochran, who’s worked closely with top creator Shelby Sapp, to break down what really drives brand scale heading into 2026—and why most people are focusing on the wrong levers. From audience growth and content strategy to positioning, partnerships, and long-term brand equity, this conversation cuts through surface-level tactics and gets into what actually compounds.

Brair shares the biggest mistake creators make when trying to grow, the quiet advantage top creators understand early, and why scaling a personal brand isn’t about doing more—it’s about building smarter. The discussion explores how creators should think about visibility vs. credibility, short-term wins vs. long-term leverage, and why brand decisions made today determine who still matters two years from now.

Rich and Brair also dive into what separates creators who plateau from those who build durable brands, how to think like a business instead of a content machine, and what creators must prioritize now to stay relevant and scalable in 2026.

This is a grounded, strategy-first conversation for creators, founders, and personal brands who want more than followers—and are focused on building something that lasts.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Most investors spend their time chasing returns. Institutional investors focus on protecting the downside—and that difference explains exactly why today’s market looks the way it does.

Rich sits down with John Azar and Francisco Herrera to unpack what really happened during the euphoric run of 2021–2022, how undisciplined underwriting and risky debt structures created today’s wave of distress, and why many so-called “broken deals” aren’t asset problems at all—they’re capital structure problems.

The conversation cuts through the noise around cap rates, rent growth, and interest rates to highlight what actually matters: buying right, underwriting conservatively, and understanding who the buyer will be years before you ever close on a deal. John and Francisco share how institutional investors think about risk, why hope is not a strategy, and how overleveraging turned strong assets into liabilities almost overnight.

Rich also dives into why relationships outperform deal-chasing, why saying “no” for long stretches can be a competitive advantage, and how disciplined operators stay durable through every phase of the cycle.

This is a clear-eyed, no-hype discussion on capital preservation, real underwriting, and what it takes to invest like an institution when the market stops being forgiving.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.