The Return On Investment 'ROI' of Social Selling

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The Return On Investment 'ROI' of Social Selling

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72.6% of salespeople using social selling strategies outperformed their sales peers and exceeded quota 23% more often. Top social sellers also tracked back their activities to closed deals – 5 or more! But there is more to being a successful seller in today’s digitally wired, 24/7 connected world than clicking on a few buttons in LinkedIn or Twitter. Using social for brand building, networking, prospecting, sales call research and establishing influence and capability is only part of the equation. If you can’t sell, you can’t close deals. Tune in to today's show as my guest Barb Giamanco will talk about how sales has evolved and what you need to do about it. We will also discuss how social selling strategies do drive revenue objectives, and how if you aren’t visible on social, you are locked out of deals without even knowing it.

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