The Resale Edit: The RealReal's Push Upmarket Creates Opportunity for Competitors and Premium Brands to Gain Share cover art

The Resale Edit: The RealReal's Push Upmarket Creates Opportunity for Competitors and Premium Brands to Gain Share

The Resale Edit: The RealReal's Push Upmarket Creates Opportunity for Competitors and Premium Brands to Gain Share

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This Weeks Key Takeaways:

  • Changes at The RealReal present opportunities for others in the resale market.
  • Brands will need to treat emissions with the same level of importance as financial performance, as poor performance may have negative market consequences, similar to financial underperformance, down the road.
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