The Resale Edit: Revolutionizing Retail: Why Brands Have an Opportunity to Invest in the Right Circular Model for Their Customers
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The Resale Edit: Revolutionizing Retail: Why Brands Have an Opportunity to Invest in the Right Circular Model for Their Customers
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About this listen
- Brands will continue to innovate toward a listing/trade-in value proposition that makes sense to their customers. Lululemon and Frye were good examples highlighted in the 2023 Resale Index
- Although the economics differ, rental and resale both hold brand benefits in more circular models. Brands will want to pick the right model(s) that make sense for their customers
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