The Relationship Economy: Chapter 7
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The Relationship Economy: Chapter 7
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About this listen
In this chapter, we are discussing how we need to be selling our communities, not as a commodity, but as an EXPERIENCE. To that, we have to properly train our sales and marketing directors that what we are selling is a very emotional process and that we MUST be the advisors to our potential buyers.
What does your community have that others do not? What VALUE do you offer? I'm not talking discounts - I'm talking about HOW your community is best going to meet and EXCEED those needs and wants that the family and/or prospective resident has.
Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.