The "Red Stapler": How to Be Memorable & Believable cover art

The "Red Stapler": How to Be Memorable & Believable

The "Red Stapler": How to Be Memorable & Believable

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 You might remember the red Swingline stapler from the movie Office Space. All these years later. You can apply that principle to your episodes to stop sounding like every other show.This episode explores Dual Coding Theory and Concreteness Fading. This science explains why abstract phrases like "an efficient workflow" are forgettable while concrete details like "fast editing with Stream Deck" stick in the brain better.Key Takeaways: Dual Coding Theory: Why your brain processes images and text separately and how to trigger both.Concreteness Fading: Why memory fades over time and how concrete nouns act as "handles" for the brain.The Problem with Jargon: Why "safe" business words and AI make you sound kinda genericThe "Zoom In" Drill: A simple editing exercise to turn more of your words and phrases into specifics.RESOURCES:Dual Coding Studies:https://www.researchgate.net/publication/312316469_Concrete_vs_Abstract_words_-_What_do_you_Recall_Better_A_Study_on_Dual_Coding_Theoryhttps://www.sciencedirect.com/science/article/pii/S0301008223001120https://www.sciencedirect.com/topics/neuroscience/dual-coding-theory (multiple studies)More information about dual codinghttps://www.instructionaldesign.org/theories/dual-coding/https://plato.stanford.edu/archIves/sum2020/entries/mental-imagery/theories-memory.html Concreteness fadinghttps://www.learningscientists.org/blog/2018/2/1-1 (general)https://www.sciencedirect.com/science/article/pii/S0959475221000839 Random word (suggestion) generatorsThere are many! Here are two optionshttps://www.impromuse.com/ https://www.andismith.com/games/improv-suggestions/ Join the Lab & Get the Newsletter: https://stereoforest.comAbout and Support==========================Written, edited, and hosted by Jen deHaan.Contact Jen at https://jendehaan.comSupportYour support will help this show continue. Funds will go towards hosting and music licensing for this show and others. This show is produced by an independent HUMAN artist directly affected by the state of the industry. Support the ShowLike this episode or show and want more? Support us with a one-time tip: https://performance.captivate.fmWe love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytzWe have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8nddTranscriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqkSchedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZRAbout JenHost: Jen deHaan has a background of almost 30 years in tech, education, & instructional design and 10 years in improv and performance.Jen's website: https://jendehaan.comMade and produced by Jen deHaan in British Columbia, Canada.
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