Host: Michael Dargie, THEREBELREBELPODCAST.COM
Guest: Shannon O'Malley, SHANAND.COM

In this episode of The RebelRebel Podcast, host Michael Dean Dargie sits down with Shannon O'Malley, a dynamic freelance consultant who merges brand storytelling with social justice. Shannon shares her unique journey from the nonprofit sector to corporate philanthropy at Nike, and eventually to freelancing, where she found her niche in storytelling for social justice issues.

Based in Brooklyn, Shannon provides a vivid picture of her life and work, discussing her current projects and how she balances heavy topics with creative approaches. From her initial steps into the world of social justice, working against human trafficking in Thailand, to her impactful work with Nike's Girl Effect initiative, Shannon’s story is one of passion and purpose.

The conversation delves into the importance of narrative in shaping social change and the responsibilities of those behind the scenes in media and branding. Shannon’s insights on using brand power for advocacy and her reflections on navigating the freelance world offer invaluable lessons for aspiring rebels and seasoned professionals alike.

Listeners are treated to a blend of personal anecdotes, professional wisdom, and even some lighthearted discussions about her love for puzzles, pizza, and jazz. This episode is a treasure trove of inspiration, showcasing how following one's passion can lead to a fulfilling and impactful career.

“You are stronger than you think you are and you know more than you think you do.”
“The most sophisticated communication is the most simple.”
“If you have a spark, continue to follow that and don’t be afraid if you can’t fit into a box."
“My sweet spot is storytelling for social justice issues.”
“If you don’t have a sense of humor, you’re not going to survive this field.”

Introduction to Shannon O'Malley: Shannon shares her background and current endeavors in Brooklyn, New York.
Career Journey: From nonprofit work in Thailand to corporate philanthropy at Nike, and the transition to freelancing.
Brand and Social Justice: Insights into how Shannon uses branding to promote social justice and the power of storytelling in advocacy.
Challenges and Rewards: Discussing the complexities of working with sensitive issues and the importance of maintaining empathy and creativity.
Life in Brooklyn: Shannon’s experiences and favorite spots in her neighborhood.
Personal Interests: Shannon’s love for puzzles, wine, and jazz as part of her self-care routine.
Advice for Aspiring Rebels: Shannon’s guidance for those looking to make a difference in their fields.

• Shannon's Website (https://shanand.com/)
• Shannon on LinkedIn (https://www.linkedin.com/in/omalleyshannon/)
• Shannon on Instagram (https://www.instagram.com/s_omalley/)
• Nike's Girl Effect (https://girleffect.org/)
• Oven and Shaker (https://www.ovenandshaker.com/)

Host: Michael Dargie, THEREBELREBELPODCAST.COM
Guest: Jay Acunzo, JAYACUNZO.COM

In this episode of The RebelRebel Podcast, host Michael Dargie chats with Jay Acunzo, who passionately shares how to captivate an audience by focusing on resonance over superficial metrics.

Jay discusses his approach to meaningful content creation, emphasizing the importance of making genuine connections rather than chasing vanity metrics. He passionately advocates for creating content that deeply resonates, using his own experiences to illustrate how authenticity can elevate a brand beyond mere numbers.

Throughout the conversation, Jay elaborates on the pitfalls of prioritizing reach over resonance, detailing how this can lead to empty engagements and a lack of fulfillment in creative work. He underscores the value of impactful storytelling that connects emotionally with audiences, offering actionable advice for creators to enhance their craft.

The episode also dives into Jay's current projects, including his work with Creator Kitchen and his upcoming podcast, highlighting his commitment to supporting and inspiring a new generation of content creators. Jay’s insights provide a roadmap for building more substantive and rewarding interactions in the digital space.

"We should care more about resonance to build our causes than reach."
"The internet drags us towards empty followers and vanity metrics."
"Resonance over reach, that's what the work is for, not reach."
"The asterisk represents a universe of possibility in storytelling."

Resonance vs. Reach:
Jay discusses the importance of creating content that resonates deeply rather than focusing on expanding reach.
Storytelling Techniques:
Exploration of storytelling elements like the "open loop" and the use of tension.
Creative Practices:
Insights into Jay's creative processes and how he nurtures creativity through structured practices.
Creator Kitchen:
Discussion on Jay's initiative to help content creators enhance their craft and develop their unique voices.
New Projects:
Jay talks about his upcoming podcast and past experiences that shape his current endeavors.

Jay Acunzo's Website (https://jayacunzo.com/)
Jay Acunzo on LinkedIn (https://www.linkedin.com/public-profile/in/jayacunzo)
Jay Acunzo on Instagram (https://www.instagram.com/jacunzo/)
Creator Kitchen (https://creatorkitchen.com/)
How Stories Happen Podcast (https://jayacunzo.com/how-stories-happen-storytelling-podcast)

Host: Michael Dargie, THEREBELREBELPODCAST.COM
Guest: Erica Wiederlight, WETHELIGHT.ORG

In this episode of the RebelRebel Podcast, Michael Dargie is joined by Erica, a dynamic confidence coach from WeTheLight.org. Erica shares her intriguing journey from New York to Florida, delving into her transition from an acting career to empowering individuals through confidence coaching.

She discusses her unique approach to enhancing one's self-love, dating, and sexual empowerment through what she calls a "mojo makeover." Erica’s infectious energy and insightful stories highlight the profound impact of embracing pleasure as a transformative tool for personal growth.

Listeners will discover how Erica helps people find their spark and the joy in reclaiming their inner confidence, one mojo at a time.

1. "I take people that feel dusty crusty down on themselves and take them on the journey to feel empowered, alive, radiant, fabulous."
2. "It's so amazing to see people do this work."
3. "The universe is flirting with me, and I hate it, but I love it."
4. "Pleasure isn't dirty, and pleasure can be a healing modality."
5. "The reward is bigger than the fear."

• Erica's background from acting to confidence coaching.
• The concept of a "mojo makeover" and its impact on individuals.
• Insights into the transformative power of acknowledging and embracing personal pleasure.
• Erica's transition from New York to Florida and how it influenced her life and career.
• Practical advice for listeners on how to incorporate small, pleasure-filled moments into daily life.

• WeTheLight.org (Erica's website)
• Erica on Instagram (https://www.instagram.com/wethelight_llc)
• "Queer Eye" on Netflix
• "Pussy: A Reclamation" by Regina Thomashauer