The Real YouTube Landscape | It's Not What You Think cover art

The Real YouTube Landscape | It's Not What You Think

The Real YouTube Landscape | It's Not What You Think

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Many creators get stuck trying to follow the YouTube education formula—but it’s not the only path. Some of the most successful channels in niches like photography, van life, and off-grid living don’t use hooks, flashy thumbnails, or scripted intros. They simply share their story.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.