The Real Reason Social Media Isn't Working for You
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The Real Reason Social Media Isn't Working for You
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About this listen
In this episode, I talk about the biggest opportunity for real estate agents in 2026: moving past the "old grind" and embracing content as your new foundation. I encourage you to stop making excuses about your busy schedule and start spending 50% of your time on the 7 to 12 platforms where the world’s attention actually lives. I also discuss why being a "human" leader with empathy and humility will always outperform those who are only driven by the next commission check.
You’ll learn about:
- The "Platforms and Handles" (P&H) framework for social media
- How to show up in the age of AI search
- The difference between selfless and selfish content
- Why Snapchat Spotlight and LinkedIn are untapped goldmines
- How to lead with humanity and scale a massive team
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.