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In this episode of The Real P3 Podcast, host Daniel Adams welcomes Brittany Hutson, Global Technical Research Associate for Poultry at Zinpro. Brittany’s story in poultry science began in 2014 at NC State University’s Poultry Science Summer Institute, a high school camp that changed the trajectory of her career. What started as an interest in veterinary medicine soon grew into a passion for poultry, leading her to earn a Bachelor’s degree in Poultry Science with a minor in Biology from NC State University, followed by a Master’s degree in Poultry Science from Auburn University.

Today, Brittany supports Zinpro’s global sales teams by translating cutting-edge research into practical, accessible tools for producers around the world. She shares how her academic experiences and key mentors shaped her career path, what she’s learned about scientific communication, and why organic trace minerals play such an important role in poultry health and performance.

Brittany also reflects on perseverance through challenging coursework, the value of mentorship, and her advice for students considering careers in animal science. Her story is a testament to curiosity, persistence, and the power of science to make a difference in animal agriculture.

Whether you’re a student, researcher, or industry professional, this episode offers both inspiration and practical insights into building a rewarding career in poultry nutrition.

Email technical@animistic.co to learn more.

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In this episode, we sit down with Franklyn Zhu, a Yale-trained computer scientist turned agriculture entrepreneur, to explore the evolving swine and poultry industries in China. Franklyn shares how his Silicon Valley data science background and family legacy in animal nutrition led him to co-found a company specializing in piglet milk replacers and dynamic nutrition systems.

We unpack key industry trends—from automation and data utilization to the economics of feed additives, antibiotic use, and consumer trust in food safety. Franklyn offers insider perspectives on overcapacity challenges, the realities of cage-free adoption in China, and the growing role of upcycled ingredients. We also discuss the unique opportunities and challenges for U.S.–China collaboration in animal agriculture over the next decade.

Whether you’re curious about global livestock production, technology’s role in agriculture, or the intersection of economics and animal nutrition, this episode offers rare insights from someone working at the frontlines of China’s agri-food sector.

Email technical@animistic.co to learn more.

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www.thesunswinegroup.com

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What happens when a veterinarian and dairy farmer decides to solve his own training headaches? You get Knowby—a brilliantly simple, affordable, and adaptable training tool built from the heart of the farm. In this episode, Chantel sits down with Dr. Grant, founder of Knowby, to explore how real-world problems led to practical solutions.

Knowby isn’t just another app—it’s a blank canvas that turns everyday tasks into visual, step-by-step instructions using photos, short-loop videos, and even QR codes. Whether you’re onboarding new employees, updating SOPs, or helping your parents work the smart TV, Knowby makes it easy and effective.

Key Takeaways:

• 💡 Built by a farmer for farmers (and everyone else)—Knowby was created out of the real frustrations of on-farm training.
• 🔄 Simple, Affordable, Adaptable—Knowby eliminates complexity with easy-to-use tools that fit operations of all sizes.
• 🌎 Global, Visual, and Inclusive—Used in 40+ countries, Knowby supports auto-translation and offline access, making it practical anywhere.
• 🐖 Useful across all stages of production—from swine to poultry to pet food, Knowby offers flexible tools to meet training needs at every level.

Whether you manage teams in ag production, manufacturing, or customer service, this episode will leave you rethinking how you train, onboard, and communicate.

🔗 Want to try Knowby? Get started with our exclusive link: https://go.knowby.co/t19tsg5pa69k
(Yes, we may earn a small commission if you sign up—at no extra cost to you!)

Email technical@animistic.co to learn more.

🔗 Want to try Knowby? Get started with our exclusive link: https://go.knowby.co/t19tsg5pa69k

www.animistic.co

Connect with us on :
Instagram @therealp3_podcast
LinkedIn @The Real P3
Facebook @The Real P3
www.thesunswinegroup.com