One in ten music albums makes its money back. The same is true for startups and movies. But what about podcasts?

Is it possible for any of us to create a successful show? Or are the odds always going to be stacked against us, with only a tiny fraction of shows breaking through to the mainstream?

In this episode, we break down the odds behind creating both a successful show and a successful career as a creator, and explore exactly what you can do to stack the deck in your favour.

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Topics Covered

00:00 The odds of success as a creator
04:59 The data behind exceptionally successful podcasts
13:21 Why you should quit more projects (and podcasts)
21:19 The traits of exceptional podcasts
31:56 Increasing your luck surface area
37:42 The traits of exceptional creators
47:47 Tapping into your unique personal genius

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Brandon Sanderson Lecture Series
Nathan Barry
Seth Godin
Shaan Puri
Jason Roberts
Ozan Varol
Awaken Your Genius
The Tim Ferriss Show
Acquired
My First Million
Podcast Movement Conference

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