Toadys sometimes call themselves “consultants”. They promote methods and say things that just happen to coincide with the products and services being sold by Big Publishing. Quite a coincidence, yes? Right and wrong are not determined based on what’s right and wrong; rather, by what will sell.

Despite having the word “science” in their title, the proposals put forth by the SoR are not grounded in science at all, but in pseudo-science, I-think-isms, and anecdotal evidence. In fact, they are promoting an ideology.

Real science. Real science puts forth conclusions and recommendations based on a wide body of research. Real science uses systematic methods to collect and analyze data. Real science draws conclusions only from data collected. And real science uses blind peer review for an objective system of checks and balances.

Ideology. An ideology is a system of ideas and beliefs. An ideology puts forth a dogma based on a very narrow range of data that must be adhered to. What the SOR promotes is based far more on a reading belief system than reading science. Hence, the SOR would be more accurately named, the Ideology of Reading.

One of the reasons why the Science of Reading people have been so successful is that they’ve been writing to the people over there. They’ve used stories and radio documentaries that sound very much like the way people talk. They’ve enabled the people over there to see and hear real people while our quiet very reasoned third-person voice has been ignored