In this episode, Ari sits down with Abby Swenson, founder of Northern Greens Golf Collective, to talk about what it takes to build a women’s golf community from the ground up.

From juggling a full-time tech career to launching Northern Greens in Minnesota, Abby shares how she turned her own search for golf partners into a thriving community that now hosts sold-out tee times, social events, and even travel weekends. We dig into the challenges of balancing entrepreneurship with community-building, how to make golf more approachable, and why patience might be the most important lesson the game has to offer.

Whether you’re an aspiring entrepreneur, community organizer, or golfer looking for a place to belong, Abby’s story is proof that starting small...with a single tee time...can grow into something much bigger.

🎯 Topics covered:

– How Northern Greens went from idea to 50+ members in just two seasons
– The role of structure, organization, and advisory boards in community growth
– Overcoming golf’s intimidation factor and building inclusivity
– Why word-of-mouth and organic growth still matter more than paid ads
– The personal growth that comes from building a collective

🎧 Listen now to hear how Abby is reshaping women’s golf in Minnesota—one tee time at a time

In this episode, Ari sits down with Jason Richardson, founder and CEO of Bad Birdie, to talk about building one of the OG modern golf brands and reshaping how the game looks, feels, and is experienced.

From growing up in a non-golf family to launching a bold apparel company out of Los Angeles, Jason shares the story of how Bad Birdie went from a side hustle to a nationally recognized brand. We dig into his advertising background, the power of reinvesting in growth, and how Bad Birdie’s partnerships—like the collaboration with Taco Bell—show what’s possible when golf meets culture.

Whether you’re an entrepreneur, creator, or golfer looking for inspiration, this episode highlights what it takes to build a brand that challenges tradition and builds community.

🎯 Topics covered:
– How a caddying gig sparked Jason’s early connection to golf
– The origin story of Bad Birdie and its first 100 polos
– Lessons from advertising that shaped brand building
– Navigating competition in a crowded apparel market
– Why partnerships and community are core to long-term growth
– The parallels between golf and entrepreneurship

🎧 Listen now to hear how Jason is forging a path for entrepreneurs in golf and inspiring the next wave of brands in the space.

In this episode, Ari sits down with Cordie Walker, founder of GolfWell (formerly Golf Science Lab), to talk about building a media company at the intersection of curiosity, content, and community in golf.

From launching a podcast in 2013 to now running a full-fledged video production and content brand, Cordie shares the behind-the-scenes story of how GolfWell evolved from a niche platform for instructors into a go-to source for everyday golfers. We dig into the transition from audio to video, his philosophy on educational entertainment, and why staying curious is the most underrated skill in both golf and entrepreneurship.

Whether you're a creator, coach, or casual golfer looking to improve, this episode offers a blueprint for building something meaningful—one story at a time.

🎯 Topics covered:

– The evolution from Golf Science Lab to GolfWell
– Why long-form video beats short-form hype
– How curiosity fuels content strategy
– Building an audience without paid ads or products
– Lessons learned from 10 years inside the golf instruction world

🎧 Listen now to hear how Cordie is turning decades of golf wisdom into an always-on learning platform for players of all levels.