The “Rad” Factor: How Language Makes Culture Stick
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The “Rad” Factor: How Language Makes Culture Stick
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About this listen
In this quick-hit episode of Bits By Leather, Leather Brice bundles up against the Texas cold and drops a simple but powerful truth: culture change starts with the words you repeat every day. From her lifelong love of the word “rad” to the team-favorite “jazzed,” Leather shows how specific language catches on—and how the same approach cements your practice’s core values. Learn how to turn values like “we are timely” and “we are empathetic” into daily habits, why the “driving test” is the ultimate measurable for behavior, and how consistent, lived language engages your whole team. Shout-out to the hardworking crew at Alameda Pet Hospital—2026 is going to be your best year yet.
Key takeaways:
- Say it to see it: the words you repeat become the behaviors you measure
- Use core-value phrasing daily (“We are timely,” “We are direct and kind communicators”)
- Model first, then multiply: act out the culture you want others to mirror
- Aim for 2026: set a clear culture goal and speak it into existence
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