In this episode of The ROCC Pod, we sit down with Shawn Thornton, founder of Smart Biz IT and former tech leader at Amazon and Ford, to unpack the growing importance of cybersecurity and compliance for small and mid-sized businesses. We open with a real-world horror story—Shawn walks us through how one of his Michigan-based clients was completely taken out by ransomware. Two facilities, thousands of hacked printers, a wiped customer database, destroyed emails, inaccessible websites—no backups, no recovery, over a million dollars in losses. It’s a sobering introduction to the stakes of not being prepared.

After the wake-up call, we shift to get to know Shawn a bit more personally—his passion for barbecuing, cold smoking cheeses, and his undying loyalty to the Detroit Lions. The conversation is easygoing, but the subject matter stays serious as we transition back to the business of IT and compliance.

Shawn breaks compliance down in simple terms—it's about proving that you're protecting your customer and business data. Whether it's strong passwords, verified backups, multi-factor authentication, or employee training, these small habits can be the difference between continuity and catastrophe. He emphasizes that compliance isn't just about avoiding trouble; it can actually become a revenue driver. Companies looking to secure government contracts, enterprise partnerships, or venture funding all need to demonstrate cybersecurity maturity. Compliance is no longer optional—it's a credential.

We talk about what Smart Biz IT offers: full-service IT support with a lens focused on compliance. From help desk and cloud backups to risk assessments and documentation, Shawn’s firm is helping businesses not only stay safe but grow. He shares another example of a client with a seven-figure deal on the table—except they couldn’t move forward without a SOC 2 attestation. Now, with Shawn’s help, they’re on track to be ready in time.

The episode closes with Shawn reflecting on his move into entrepreneurship, the unique value Smart Biz iT brings to the market, and his great experience since joining the Royal Oak Chamber. We also get to learn that his favorite day of the year is NFL’s opening Sunday, and fall—complete with smoked meats and fantasy football—is his favorite season.

Contact Shawn: https://smartbizit.com/

Or call: (248) 206-9100

00:00 – Ransomware Nightmare: A $1M Recovery
00:53 – Introduction to the ROCC Pod
01:12 – Meet Shawn Thornton: Tech Pro & BBQ King
03:19 – What Is Compliance, Really?
04:33 – Why Compliance Matters to Small Businesses
06:04 – Common Cybersecurity Mistakes
07:49 – Ransomware Case Study: Lessons Learned
10:48 – Full-Service IT With a Compliance Focus
12:53 – Turning Compliance Into Revenue
13:46 – Shawn’s Background: From Amazon to Smart Biz iT
14:03 – Experience Joining the Chamber
15:00 – Favorite Day of the Year: NFL Kickoff Sunday
17:10 – Contact Info and Final Thoughts

Learn more about the Royal Oak Chamber of Commerce: https://www.royaloakchamber.com/

Connect with our hosts:

Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/

Lisa Bibbee from Century 21 Northland - http://soldbylisab.com/

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In this episode of The ROCC Pod, we dive deep into the world of emotionally intelligent AI with Christine Chubenko of CodeBaby. Jon hosts solo while Lisais away, and together with Christine, we explore how AI is reshaping business efficiency, customer interaction, and our daily digital experience.

We begin by learning about CodeBaby, a platform that powers emotionally intelligent avatars capable of handling repetitive customer service tasks on behalf of businesses. These avatars go far beyond the likes of "Clippy" — they can smile, laugh, and emulate human responses, allowing businesses to provide 24/7 assistance that reflects their brand tone and values. Christine emphasizes that users maintain full control over their data and avatar behavior, which can evolve over time as the business grows or shifts.

Christine shares examples from retail and healthcare. In stores, avatars answer common customer questions, freeing up human staff to focus on higher-priority tasks. In medical practices, avatars or even holograms can offer patients a safe space to ask questions — particularly beneficial for older patients who may hesitate to speak directly to doctors. ("But they're so busy!")

As we discuss the broader AI landscape, Christine explains her career roots in computer science and AI, dating back to the 1990s. While the foundation of AI has remained rooted in pattern recognition and statistical models like k-nearest neighbor, the scale and sophistication of modern AI have exploded. She debunks the myth that AI is sentient — emphasizing that despite the human-like responses, these systems are still just machines built by humans with clear limitations and no true consciousness.

We explore how AI is already part of our everyday lives through Siri, Alexa, social media algorithms, smart appliances, and personalized streaming suggestions. Christine argues that AI’s role is to reduce tedious tasks — not replace humans entirely. Jobs that require emotional nuance, tactile presence, or creativity (like nurses or preschool teachers) remain well out of AI’s reach. Meanwhile, automation can fill gaps where businesses struggle to hire, like in food service or basic admin roles.

Christine also breaks down what makes AI emotionally intelligent: prompt engineering. It’s not just about asking a question; it’s about asking it the right way, setting the tone, and defining the persona you want the AI to emulate. For instance, telling ChatGPT to answer as a cardiovascular surgeon or in a humorous tone drastically alters the output.

To close, Christine encourages listeners who are curious about AI to simply sign up for a tool like ChatGPT and ask, “Where do I start?” That simple first step leads to powerful learning. She reminds us that while AI may seem intimidating, it’s just another tool — and it’s one we can all learn to wield effectively.

More:

Email Christine: cchubenko@codebaby.com

CodeBaby Website: https://www.codebaby.com/

Learn more about the Royal Oak Chamber of Commerce: https://www.royaloakchamber.com/

Connect with our hosts:

Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/

Lisa Bibbee from Century 21 Northland - http://soldbylisab.com/

In this episode of The ROCC Pod, we welcome Kizzy Parks, Executive Director, and Kai Anne Radcliffe, Senior Leasing Specialist with The James Ferndale, a boutique-style living community for adults 55+. We explore how The James blends luxury, independence, and community in the heart of Ferndale, Michigan.

Kai Anne shares her music-filled background, from interning at BET to meeting Beyoncé during the Destiny’s Child era. Kizzy talks about her creative path in art, marketing, and real estate. Together, they describe The James as an “all-inclusive” experience—offering chef-prepared meals, bi-monthly cleaning, covered utilities, and local transportation—all under one monthly payment.

The James occupies a historic building dating back to the 1920s, originally St. James Catholic School. Now fully renovated, it features 104 apartments ranging from studios to spacious two-bedrooms. Residents enjoy daily activities such as bingo, chair yoga, arts and crafts, walking clubs, outings to restaurants and shows, and access to a salon, gym, theater, and healthcare services.

Unlike traditional “senior housing” stereotypes, The James fosters a vibrant, independent community. Residents come and go freely, gather for meals and games, and form lasting friendships. With its intimate size and boutique feel, staff know each resident personally. The community also offers “age in place” support through an on-site medical partner, providing help with daily living activities as needed.

Located near downtown Ferndale, The James is steps away from shopping, dining, and entertainment. The team encourages prospective residents to tour the property, join a meal, and meet the community before making a decision. They’re proud of their 2024 GLAStar Award for Best Living Experience in senior housing and aim to win again.

Contact The James Ferndale at 248-554-3600 or

Website: — https://thejamesferndale.com

The James Ferndale Facebook — https://facebook.com/thejamesferndale

Learn more about the Royal Oak Chamber of Commerce: https://www.royaloakchamber.com/

Connect with our hosts:

Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/

Lisa Bibbee from Century 21 Northland - http://soldbylisab.com/