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In this episode, Kristin talks with Cindy Darnell of Element about how personal accountability shapes everything from team dynamics and customer service to parenting and career growth. Cindy shares how QBQ helped her move from blame to ownership, influenced her leadership journey, and continues to guide her mindset at work and at home. A powerful reminder that no matter the role, the path forward always starts with what we choose to do.

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Kristin shares seven simple “let” ideas—let go, let loose, let others, let up, let in, let be, and let me—to help create a calmer, more joyful holiday season. A quick QBQ reminder to pause and ask: What can I do to bring more joy to the people around me?

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In Part 5 of The Story of QBQ! series, Kristin talks with David Levin — the creative partner who helped shape the QBQ! book we all know today. Together they revisit how it all came together, from cassette tapes to a timeless message of Personal Accountability.

We’re back with Part 5 of The Story of QBQ! series — and this one’s a fun behind-the-scenes conversation you won’t want to miss.

My guest is David Levin, the creative partner who helped my dad, John G. Miller, shape the QBQ! book into the clear, practical, and powerful message it is today.

David and I talk about how he and my dad first connected back in the cassette-tape days (yes, really), what led to rewriting the original book, and how their teamwork helped QBQ! become a timeless guide to Personal Accountability.

It’s part history, part friendship, and all QBQ heart. With a surprise guest appearance that surprises and delights!

Find out more about David Levin and what he's doing now at DavidLevin.com

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QBQ! goes B2B! Kristin joins John DiMare on The Awesome Impact B2B Sales Podcast to unpack how The Question Behind the Question® empowers sales leaders to stop blaming, start owning, and lead with action. Hear how accountability transforms teams, reduces excuses, and changes results — from the sales floor to the family room.

👉 Listen as Kristin and John connect the dots between personal accountability and professional performance — and why every sales pro needs a little QBQ! in their toolkit.

In this episode of the Awesome Impact B2B Sales Podcast, host John interviews special guest Kristin Lindeen, speaker and facilitator for QBQ, Inc. Kristin shares her personal and professional journey with QBQ—The Question Behind the Question—highlighting the importance of personal accountability. The discussion covers how asking better, action-focused questions can transform both personal life and business dynamics. Kristin offers practical insights into eliminating blame, victim thinking, and procrastination, emphasizing that personal accountability starts with changing oneself. The episode also delves into how QBQ principles can be effectively applied to parenting and managing sales teams, making it a must-listen for anyone looking to improve their mindset and effectiveness in various aspects of life.

00:00 Introduction to the Awesome Impact B2B Sales Podcast
00:37 Meet Kristin Lindeen: Special Guest Introduction
01:41 Understanding QBQ!: The Question Behind the Question
03:46 The Power of Personal Accountability
10:29 Applying QBQ! in Professional and Personal Life
16:29 Real-Life Examples of QBQ! Impact
18:58 A Parenting Win and Its Lessons
20:07 Applying Parenting Lessons to Business
21:04 The Power of Curiosity in Sales
22:52 Asking Better Questions for Success
25:08 Connecting and Sharing Resources
30:03 Final Thoughts and Reflections

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When HR leads with accountability, everyone wins.

How Liberty Hospital’s HR leader turned one simple book into a movement of personal accountability.

Liberty Hospital’s VP of HR, Thomas Murphy, joins Kristin Lindeen to share how QBQ! transformed leadership and culture from the inside out. Discover how personal accountability—not policy—creates stronger teams, better communication, and lasting organizational change.
From shifting mindsets to building consistency across every level of leadership, this conversation shows what happens when people stop asking “Who’s to blame?” and start asking “What can I do?”

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Managers shape culture more than any perk or policy. In this episode, John G. Miller and Kristin Lindeen explore why people often leave managers—not companies—and how personal accountability, humility, and the lessons from Outstanding! can help leaders become truly effective.

Resources:

13 Fatal Errors Managers Make and How to Avoid Them by W. Steven Brown

Outstanding! 47 Ways to Make Your Organization Exceptional by John G. Miller

Manager Training using the Outstanding! material, with Kristin Lindeen

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What happens when entitlement and blame meet a culture of accountability? In this episode of the QBQ! Podcast, Kristin Lindeen sits down with Steve Chamberlin, Chief Revenue Officer of Momentum Textiles and Wallcovering, to explore how QBQ has shaped his leadership across multiple organizations since 2007.

From transforming Husqvarna’s culture with “Believe or Leave,” to modeling accountability in new roles, to handing out QBQ books to anyone who needs the message—Steve shares stories of how personal accountability isn’t just a corporate tool, it’s a life principle.

You’ll hear:

• Why negative thinking spreads faster than positivity—and how to stop it.
• The difference between holding people accountable and being accountable.
• How leaders can create clarity with KPIs and still inspire growth.
• Why “What can I do?” is the most powerful question in business and life.

Whether you’re leading a sales team, coaching a sport, or raising a family, this episode reminds us that accountability isn’t optional—it’s the foundation of performance.

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It’s easy to teach accountability—but much harder to live it at home. Kristin and her husband Erik share real stories of marriage, parenting, and the messy, funny, humbling moments of practicing what they preach with QBQ.

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