There is something quietly shaping your business right now…
and it’s not your pricing, your systems, or your team.

It’s what you expect.

Not what you say out loud.
What you actually believe.

In this episode, we unpack the 𝗣𝘆𝗴𝗺𝗮𝗹𝗶𝗼𝗻 𝗘𝗳𝗳𝗲𝗰𝘁… a powerful concept backed by decades of research that shows how people rise or fall to the level of expectation placed on them.

Using two powerful studies — one with rats and the other the well-known Rosenthal and Jacobson classroom study — Sharon shows how belief changes behaviour, and how behaviour shapes outcomes. She then brings it straight back to business: your team, your clients, and the story you may still be carrying about yourself.

And once you see it…
you can’t unsee it.

Because it’s showing up everywhere.
In your team.
In your clients.
And most importantly… in you.

𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘄𝗲 𝗰𝗼𝘃𝗲𝗿:
• What the Pygmalion Effect is and how it works in real life
• The famous experiments that prove expectations shape outcomes
• How your behaviour subtly changes based on what you believe
• Why teams don’t step up when trust isn’t fully there
• How expectations impact pricing conversations and client behaviour
• The hidden ways you may be holding yourself back
• How you’re training people how to show up around you without realising it

𝗞𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀:
• People respond more to belief than instructions
• Expectations shape behaviour… and behaviour shapes results
• What you assume about others often becomes true
• You are not just reacting to your business… you are creating it

🎧 𝗟𝗶𝘀𝘁𝗲𝗻 𝗻𝗼𝘄 𝘄𝗵𝗲𝗿𝗲𝘃𝗲𝗿 𝘆𝗼𝘂 𝗴𝗲𝘁 𝘆𝗼𝘂𝗿 𝗽𝗼𝗱𝗰𝗮𝘀𝘁𝘀
https://www.sharonfrancisco.com/podcast

Connect with me on LinkedIn and Facebook
Questions for the podcast? hello@sharonfrancisco.com

---
👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program

Connect with me on LinkedIn, Facebook.

Have a question for the podcast? Email hello@sharonfrancisco.com