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The Purposeful Marketing Podcast

The Purposeful Marketing Podcast

By: Mary Keough Aaron Weekes and James Boeckmann
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 Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters. Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you're ready to discover how to make purposeful marketing work for you, tune in to The Purposeful Marketing Podcast.Mary Keough, Aaron Weekes and James Boeckmann Economics Marketing Marketing & Sales
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Episodes
  • #116: What do B2B marketers get right and wrong about community building? Ft. Marcie Walker, Senior Community Manager at LucidLink

    #116: What do B2B marketers get right and wrong about community building? Ft. Marcie Walker, Senior Community Manager at LucidLink
    May 16 2025

    In this episode of the Purposeful Marketing Podcast, the hosts discuss how to build community in marketing with Marcie Walker, Senior Community Manager at LucidLink. They explore how community can be defined, the importance of leadership in community building, and how businesses can leverage community for marketing, revenue, and relationships.

    Connect with the hosts:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠

    Connect with the guest:

    Marcie Walker
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    42 mins
  • #115: How can CMOs join the B2B Marketing revolution? Ft . Emma Clayton, Founder of Marketing Revolution

    #115: How can CMOs join the B2B Marketing revolution? Ft . Emma Clayton, Founder of Marketing Revolution
    Apr 18 2025

    In this episode of the Purposeful Marketing Podcast, hosts Aaron Weekes and Mary engage with Emma Clayton, a former CMO and founder of the Marketing Revolution. They discuss the evolving role of CMOs, the challenges faced in the marketing industry, and the need for a marketing revolution to reclaim the strategic influence of marketing. Emma shares her insights on the crisis in marketing, the dichotomy of perspectives within the industry, and the importance of understanding the four P's of marketing. The conversation emphasizes the need for marketers to elevate their roles and connect with their customers to drive meaningful change.


    Connect with the hosts:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠

    Connect with the guest:

    Emma Clayton

    Join the Marketing Revolution

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    35 mins
  • #114: Why B2B Marketers Should Be Practitioners?

    #114: Why B2B Marketers Should Be Practitioners?
    Apr 5 2025

    In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and Kevin delve into performance marketing, emphasizing the importance of being a practitioner in the field.

    They discuss how understanding the audience and creating engaging content can lead to successful marketing outcomes.

    The conversation highlights the significance of creative hooks and offers in capturing attention and driving action and building brand trust in challenging times.

    The episode wraps up with key takeaways on the necessity of continuous practice in marketing efforts.

    Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ~Market with purpose for the everyday practitioner ~

    Connect with the hosts:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠

    Connect with the guest:

    ⁠⁠Kevin McClary
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    28 mins

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