Episodes

  • Episode 288: Five Additional Business Lessons For Indie Authors From Brandon Sanderson's Apple TV Deal

    Episode 288: Five Additional Business Lessons For Indie Authors From Brandon Sanderson's Apple TV Deal
    Feb 2 2026

    In this week's episode, we look at five business lessons for indie authors from Brandon Sanderson's recent Apple TV deal.

    Once again it is time for Coupon of the Week!

    This coupon code will get you 25% off the ebooks in the Silent Order series at my Payhip store:

    CALASKAR25

    The coupon code is valid through February 9, 2026. So if you need a new ebook this winter, we've got you covered!
    Show More Show Less
    12 mins
  • Episode 287: Five Lessons Learned From My Ten Bestselling Books Of 2025

    Episode 287: Five Lessons Learned From My Ten Bestselling Books Of 2025
    Jan 26 2026
    In this week's episode, I take a look back at my ten bestselling books of 2025, and consider five lessons learned from them. This coupon code will get you 50% off the audiobook of Dragonskull: Sword of the Squire, Book #1 in the Dragonskull series, (as excellently narrated by Brad Wills) at my Payhip store: DRAGONSKULL50 The coupon code is valid through February 2, 2026. So if you need a new audiobook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 287 of The Pulp Writer Show. My name is Jonathan Moeller. Today is January the 23rd, 2025, and today we are discussing five lessons learned from my 10 bestselling books of 2026. We'll also have Coupon of the Week and an update at my current writing, publishing, and audiobook projects. So let's start off with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Dragonskull: Sword of the Squire (as excellently narrated by Brad Wills) at my Payhip store. And that coupon code is DRAGONSKULL50. And as always, links to my Payhip store and the coupon code will be available in the show notes of this episode. This coupon code will be valid through February 2, 2026. So if you need a new audiobook this winter, we have got you covered. Now for an update on my current writing, publishing, and audiobook projects. I am very nearly done with Blade of Storms, the third book in my Blades of Ruin epic fantasy series. I am probably just going to stay inside and finish it this weekend because it is very cold. It is winter, but it looks like this week we are having super winter and I'm in the part of the US where we're not getting any snow thankfully, but it is in fact -20 degrees [Fahrenheit] outside, which makes it a good time to stay inside and work on Blade of Storms. So hopefully it will start going live by the time this episode goes live or shortly thereafter. I'm also 16,000 words into Cloak of Summoning, which will be the 14th book in the Cloak Mage series. And if all goes well, that should be my main project soon. It might come out before the end of February, but it will probably slip to March, the way things are looking. In audiobook news, we're very nearly done with the audiobook of Blade of Shadows (as excellently recorded by Brad Wills) and hopefully that should start getting through quality assurance on the various audiobook platforms before too much longer. Hollis McCarthy has started working on Cloak of Titans, the 11th book in the Cloak Mage urban fantasy series. So that is where I'm at with my current writing, publishing, and audiobook projects. 00:02:09 Main Topic of the Week: 5 Lessons Learned from My 10 Bestselling Books from 2025 And now let's move on to our main topic this week, five lessons learned from the top 10 of my bestselling books from 2025. I have this growing pile of tax paperwork on my desk and that got me to thinking about what were my 10 bestselling books of 2025 because all the sales data is now in so I can parse it and look back and see which books of mine sold the best in 2025. I thought it'd be interesting to look at my 10 bestselling ebooks, audiobooks, and paper books for 2025 and see what percentage of them or what rather what percentage of book revenue came from new stuff published in 2025 and old stuff that I had published previously and then I would take a look at five lessons learned from that. So with all that in mind, let's take a first look at my ten bestselling ebooks of 2025 and what percentage of my book revenue for 2025 came from new books and from my backlist. So first up, my 10 bestselling ebooks of 2025: 1. Shield of Deception 2. Shield of Battle 3. Shield of Power 4. Ghost in the Assembly 5. Ghost in the Corruption 6. Cloak of Worlds 7. Blade of Flames 8. Ghost in the Siege 9. Blade of Shadows 10. Cloak of Illusion And for my total ebook revenue for 2025, 29.3% came from new books and 70.7% came from things I published prior to 2025. So let's look at the 10 bestselling audiobooks of 2025: 1. The Ghosts: Omnibus One 2. Cloak Mage Omnibus One 3. Ghost Armor Omnibus One 4. Dragonskull Omnibus One 5. The Ghosts Omnibus Two 6. The Ghosts Omnibus Three 7. Half-Elven Thief: Omnibus One 8. Ghost Exile Omnibus One 9. Cloak Mage Omnibus Three 10. Frostborn: The Shadow Prison: Frostborn, Book 15 So for audio, for my total revenue, 11.92% of it came from things that were newly published in 2025 and 88.08% came from things that had been published prior to 2025. Now my top 10 selling print books: 1. The Windows Command Line Beginner's Guide - Second Edition 2. The Linux Command Line Beginner's Guide 3. The Ubuntu Beginner's Guide 4. Frostborn: The Gray Knight 5. Shield of Storms 6. Frostborn: The Master Thief 7. Shield of Darkness 8. Shield of Deception 9. Frostborn: The Shadow Prison 10. Frostborn: The Eightfold Knife In terms of the percentages of my total print revenue, 5.57% came from things that have been published in ...
    Show More Show Less
    15 mins
  • Episode 286: Office Setup For Writers

    Episode 286: Office Setup For Writers
    Jan 19 2026
    In this week's episode, we offer four tips for setting up a comfortable and productive home office space for writers. This coupon code will get you 25% off the ebooks in the Dragontiarna series at my Payhip store: DRAGONTIARNA25 The coupon code is valid through January 26, 2026. So if you need a new ebook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 286 of The Pulp Writer Show. My name is Jonathan Moeller. Today is January the 16th, 2026 and today we are discussing office setups for writers in terms of computers and furniture and so forth and how do you do that in a way that is maximally comfortable and maximally beneficial to overall joint health. We will also talk about Coupon of the Week and a progress update on my current writing, publishing, and audiobook projects. So first up, let's start with Coupon of the Week. This week's coupon code will get you 25% off the ebooks in the Dragontiarna series at my Payhip store and that coupon code is DRAGONTIARNA25. And as always, links to my Payhip store and the coupon code will be available in the show notes to this episode. And this coupon code will be valid through January the 26th, 2026. So if you need some new ebooks to read as we head into the winter, we have got you covered. Now for an update on my current writing and publishing projects. The rough draft of Blade of Storms, the third book in my Blades of Ruin epic fantasy series, is now done at about 90,000 words. It's time to start editing. It might actually be a little longer once I'm done editing because I was thinking about it on the treadmill this morning and I think I may need to add some scenes to some of the chapters, but we'll see when we get there. I have also written a short story called Talon Depths. That is a tie into this book. Newsletter subscribers will get a free ebook copy of Talon Depths when Blade of Storms comes out. So this is an excellent time to subscribe to my new release newsletter if you haven't already. I am hoping to get it out before the end of January, but we'll see how the next two weeks go; it might slip to the first week in February. I'm also 13,000 words into Cloak of Summoning, which will be the ... Yeah, it'll be the 14th book in the Cloak Mage series. It'll be my main project once Blade of Storms is published. In audiobook news, Brad Wills is currently recording Blade of Shadows, the previous book in the series, and is about one third of the way through. So if all goes well, hopefully we'll get that out and available to everyone sometime in February or March, if all goes well. So that's where I'm at on my current writing and publishing projects. 00:02:17 Main Topic: Home Office Setups for Writers and Remote Workers Now let's move on to our main topic, home office setups for writers and remote workers. This isn't as trendy of a topic now as it was six years ago during the peak COVID times, but I still want to talk about setting up a home office as a writer or a remote worker. Even people who don't work remotely can benefit from thinking about changing their writing environment to better suit their needs and having the right setup for you makes a huge difference in your productivity and comfort. The wrong setup can make you feel drained, stressed, and distracted, and can potentially contribute to carpal tunnel syndrome or shoulder troubles or other related joint or posture problems as people, for example, can find out if they spend all their time sitting on the couch working on their laptop. I have been a full-time writer for almost 10 years now, and during that time, my work from home setup has evolved quite a bit. I thought that I would discuss the specific things I've changed and why. Our transcriptionist for the podcast also thought this was a really interesting topic, and so she will also share her remote work setup, which is quite a bit different than mine. And then to close out the episode, I will give four general tips for writing and working from home, which is something I know a little bit about at this point since I've been doing it for 10 years. So the basics: what is my office set up? I work from a sort of ad hoc U-shaped desk that I've assembled myself out of bits and pieces. The center part, sort of the bottom of the U is a piece of a glass top wraparound desk that I originally bought at Shopko [(a now defunct Wisconsin-based big box store)] back in I think like 2006. I've carried it with me through every apartment and residence since. I lost half of it a while back, but I still have the other half and it's a glass top desk. My monitor is sitting on an Amazon Basics riser atop it. It has a keyboard tray for the keyboard and it is where I do most of my main writing and editing. And in fact, this month I've written 50,000 words of Blade of Storms on that setup. So it is working quite well for me. The sides of the U are two white plastic contractor tables I've picked up. The ...
    Show More Show Less
    13 mins
  • Episode 285: 5 Amazon Ads Tips For Indie Authors

    Episode 285: 5 Amazon Ads Tips For Indie Authors
    Jan 12 2026
    In this week's episode, we share five tips for effectively using Amazon Ads for indie authors. This coupon code will get you 25% off the ebooks in the Sevenfold Sword series at my Payhip store: SEVENFOLD25 The coupon code is valid through January 19, 2026. So if you need a new ebook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 285 of The Pulp Writer Show. My name is Jonathan Moeller. Today is January the 9th, 2025 and today we are discussing five tips for Amazon ads for authors. We will also have Coupon of the Week and a progress update on my current writing and publishing projects. So let's start off with Coupon of the Week. First up is Coupon of the Week. This week's coupon code will get you 25% off the ebooks in the Sevenfold Sword series at my Payhip store. That coupon code is SEVENFOLD25. And as always, the coupon code and the links to my Payhip store will be available in the show notes for this episode. This coupon code will be valid through January the 19th, 2026. So if you need a new ebook for this winter, we've got you covered. And now for an update on my current writing and publishing and audiobook projects. As of this recording, I am about 68,000 words into Blade of Storms, which will be the third book in my Blades of Ruin epic fantasy series. I think the book will be about 100,000 words, give or take, so that means I'm 68% of the way through. And I'm really hoping I can finish the rough draft by the end of the week of the 12th, if all goes well. So hopefully finishing up the rough draft by the 16th or the 17th, if all goes well, but we'll see if I can get there or not. I am also 9,000 words into Cloak of Summoning, which will be the 14th book in the Cloak Mage series. Hopefully that will come out a month or so after Blade of Storms. I'm hoping Blade of Storms will come out in January, but it might be tight. And then Cloak of Summoning will come out the month after that. In audiobook news, Brad Wills is working on recording Blade of Shadows, the previous book in that series and Hollis McCarthy will start recording Cloak of Titans, the 11th book in the Cloak Mage series, at the end of this month. And a few people asked if Wizard-Assassin was going to have an audiobook. It will. Leanne Woodward will record it in March, if all goes well. So that is where I'm at with my current writing, publishing, and audiobook projects. 00:02:12 Main Topic of the Week: 5 Tips for Amazon Ads for Indie Writers And now let's move on to our main topic of the week, five tips for Amazon ads for indie writers. And let's not beat around the bush here. Amazon ads for writers can be extremely difficult to figure out, especially when you're just starting out. The advice you'll find online can be contradictory or confusing, and it doesn't help that books tend to act very strangely in terms of advertising compared to other products. A while back, I was chatting on Facebook with someone else who does Amazon ads, and he mainly does cosmetics reselling, and he was shocked by how much a click for an ebook would cost compared to a click for say like a six pack of shampoo or whatever. And that's just the nature of the market category that ebooks are in. Because of that, the advice you'll find online can be contradictory or confusing. Some Amazon ad experts insist that you devote at least an hour or even two a day to managing your ad results and then have intricate formula-filled spreadsheets for doing so, while others advise you to set them and forget them. Advice about the bids and spending vary wildly. It can be very easy to get overwhelmed or overspend starting out, but that doesn't have to be the case. I will say that compared to Facebook ads or BookBub ads, it is a lot harder to accidentally lose a lot of money on Amazon ads because regardless of how you configure your Facebook ads or your BookBub ads, Facebook in particular will cheerfully spend your ad budget and give you nothing in return if you haven't configured or targeted your ad correctly. By contrast, an Amazon ad that doesn't work tends not to display and therefore doesn't spend any of your money. So when I'm talking ad platforms for beginners, I tend to recommend that beginners start out more on Amazon ads just because it's much harder to lose money, but it's not impossible, which is something to keep in mind as we get into that. I'm not going to get into the individual specifics of how to set up Amazon ads today, since there's many other people out there who provide that information and probably do a better job than I would. That said, I'm going to just focus on broad principles based on things I've learned instead of providing a specific step-by-step guide for the topic. So without further ado, here are five lessons I've learned about Amazon ads for writers in the last eight or nine years that I've been learning them. #1: Do your research before you start. It can be tempting to ...
    Show More Show Less
    13 mins
  • Episode 284: Why is WIZARD-ASSASSIN in Kindle Unlimited?

    Episode 284: Why is WIZARD-ASSASSIN in Kindle Unlimited?
    Jan 5 2026

    In this week's episode, I explain my reasoning for putting my new book WIZARD-ASSASSIN in Kindle Unlimited, even though the majority of my books are wide and will remain so. I also examine the phenomenon of British Christmas chocolate boxes.

    This coupon code will get you 25% off the ebooks in the Frostborn series at my Payhip store:

    FROST25

    The coupon code is valid through January 12, 2026. So if you need a new ebook this winter, we've got you covered!
    Show More Show Less
    12 mins
  • Episode 283: Audiobook Sampler Platter For 2026!

    Episode 283: Audiobook Sampler Platter For 2026!
    Dec 29 2025

    In this week's episode, I provide an update on my writing projects, and then share samples from four of my audiobooks to start 2026!

    This coupon code will get you 50% off the audiobook of Shield of Power, Book #6 in the Shield War series, (as excellently narrated by Brad Wills) at my Payhip store:

    POWER2025

    The coupon code is valid through January 5, 2026. So if you need a new audiobook this winter, we've got you covered!
    Show More Show Less
    19 mins
  • Episode 282: Did I Meet My Writing Goals For 2025?

    Episode 282: Did I Meet My Writing Goals For 2025?
    Dec 22 2025
    In this week's episode, I take a look back at my writing goals for 2025, and see how many of them I met. I also take a loog ahead at my writing goals for 2026. This coupon code will get you 25% off the ebooks in my Anthologies series at my Payhip store: STORIES2025 The coupon code is valid through December 29, 2025. So if you need a new ebook this winter, we've got you covered! 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 282 of The Pulp Writer Show. My name is Jonathan Moeller. Today is December 19th, 2025 and today I'm taking a look back at my writing goals from the start of 2025 and seeing how many of them I reached. We'll also take a look ahead at my writing goals for 2026. Before we get to that, we will have Coupon of the Week and a progress update on my current writing projects. This week's coupon code will get you 25% off the ebooks in my anthology series at my Payhip store. And that is STORIES2025. And as always, I will put the coupon code and a link to the store in the show notes. This coupon code is valid through December 29th, 2025, so if you need new ebook to read as you travel for this upcoming Christmas week, we have got you covered. A reminder that the anthology series is collections of my short stories, which I tend to release every year. And in fact, next month, if all goes well, we'll have 2025: The Complete Short Stories. Now for an update on my current writing projects. Wizard-Assassin, the fifth book in the Rivah Half-Elven series is now done. By the time this episode goes live, you should be able to get it off Amazon and Kindle Unlimited since it is my series that is in Kindle Unlimited. So I hope if you are looking for something to read, you will give that a shot. Now that Wizard-Assassin is done, my main project is going to be Blade of Storms, which will be the third book in my Blades of Ruin epic fantasy series. And I believe I'm 12,000 words into that. I'm hoping to have that out in January, but depending on how January goes, it might slip to February, but January would be ideal. And after that, my next main project will be Cloak of Summoning, the 14th book in the Cloak Mage series. And I literally just started it this morning before I went to the gym, which puts me at 250 words into it, so there's definitely a ways to go in that. In audiobook news, we are still waiting on Cloak of Embers (as excellently narrated by Hollis McCarthy) to get through processing at the various platforms, which always, as you imagine, tend to slow down this time of year. And Brad Wills has just started working on recording for Blade of Shadows. So hopefully we should have Cloak of Embers available for you at all platforms before too much longer. And Blade of Shadows will probably be our first audiobook for 2026. So that is where I'm at with my current writing, publishing, and audiobook projects. 00:02:28 Main Topic: 2025's Writing Goals and My Writing Goals for 2026 And speaking of 2026, in this week's episode, we're going to take a look back at my writing goals for 2025, see how many of them I met, and then look ahead for my writing goals to 2026, which is in fact just around the corner. So first off, a big thank you to everyone who read one of my books over the year of 2025. 2025 for me was an interesting year, both in a personal and a professional way, and sometimes in both the good and bad senses of the word interesting. Sales were down from 2024, but given all the economic turbulence of the year, I am grateful they were only down a relatively small amount compared to 2024. Facebook ads went from my main advertising platform at the start of 2025 to near uselessness by the end of the year due to all the AI nonsense Meta has injected into them. Spotify converted Findaway Voices to Inaudio and made a total mess of it this summer, which after that got settled is why I now upload my audiobooks directly to Google Play and Kobo rather than through Findaway Voices. It seems like a lot of companies are pursuing AI in the desperate hope that it will somehow magically become profitable even as the expense of running AI services devours them from the inside out and renders them incompetent at their primary missions. I was so annoyed at all the half-baked AI stuff Microsoft shoved into Windows 11, I did all my writing on a Mac Mini this year and have been pretty happy with it as a writing platform. Apple, of course, has AI stuff as well, but what Apple has that Microsoft doesn't is a switch that flips it all off at the system level and doesn't do any "install later" passive aggressive crap that Microsoft does. On the plus side, my Super Summer Of Finishing Things let me finish The Shield War, Stealth & Spells Online, and Ghost Armor one after another. Five unfinished series at once was too many. Three has been more manageable. And after five years, I finally got my weight down to what it was before COVID in 2025. Watching some relatives go on Ozempic and the side effects ...
    Show More Show Less
    11 mins
  • Episode 281: So The Pope Is Mad At You – A Practical Guide For Secular Lords

    Episode 281: So The Pope Is Mad At You – A Practical Guide For Secular Lords
    Dec 15 2025
    In this week's episode, I indulge my hobby of medieval history, and take a look at six times Catholic monarchs came in conflict with the pope during the medieval peroid. This week's coupon code will get you 25% off the ebooks in the Ghost Night series at my Payhip store: NIGHT2025 The coupon code is valid through December 22, 2025. So if you need a new ebook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 281 of The Pulp Writer Show. My name is Jonathan Moeller. Today is December 12th, 2025 and today, even though this is a podcast about indie writing and publishing, I'm going to indulge one of my hobbies and talk about Medieval history, specifically six specific instances of conflicts between Popes and Catholic Monarchs during the Middle Ages. We'll also have Coupon of the Week and an update on my current writing and publishing projects. So let's start off with Coupon of the Week. This week's coupon code will get you 25% off all the ebooks in the Ghost Night series at my Payhip store, and that code is NIGHT2025. And as always, the coupon code and the links to my Payhip store will be available in the show notes for this episode, and this coupon code will be valid through December the 22nd, 2025. So if you need a new ebook this winter or something to read as you do Christmas holiday travels, we have got you covered. Now for an update on my current writing and publishing projects. I am pleased to report the rough draft of Wizard-Assassin is done at exactly 70,000 words. I have also written a tie in short story called Dwarven Treasure that newsletter subscribers will get for free in ebook format when Wizard-Assassin comes out. So this is an excellent time to subscribe to my new release newsletter, in my opinion. If all goes well, I am hoping to have that book out very shortly before Christmas, like maybe the Monday or Tuesday before Christmas because that way if I do, I can reward myself by taking off the entire week between Christmas and New Year's, which is what I really want to do. So I am going to definitely hustle and try to get Wizard-Assassin out before Christmas. I'm also 9,000 words into Blade of Storms, which will be the third book in my Blades of Ruin epic fantasy series, and that will come out in January or February, depending on how things go, hopefully January, maybe February, we will see how things go. After Wizard-Assassin is published, Blade of Storms will be my main project and my secondary project will be Cloak of Summoning, the 14th book in my Cloak Mage series. Cloak of Worlds, the last book in the series, just came out in October, so considering the year gap between the last two books, that is quite a bit shorter, but as I mentioned before, the summer of 2025 was my Summer of Finishing Things. I am now down to just three active series, which means thankfully there is less of a wait between books in the series. There is a year gap between the last book in the Half-Elven Thief series and a year gap between the last book in the Cloak Mage series. Hopefully we will avoid those kind of big gaps moving forward. In audiobook news, Cloak of Embers is done (as excellently narrated by Hollis McCarthy) and is gradually filtering out to the retailers. I believe as of this recording, you can get it at Payhip, Google Play, and Kobo. The other retailers, including Audible, should be showing up before too much longer. So that is where I'm at with my current writing and publishing projects. 00:03:11 Main Topic: So The Pope is Mad at You: A Practical Guide for Secular Lords And with that, let us move on to our main topic this week and our main topic is So The Pope is Mad at You: A Practical Guide for Secular Lords. This episode was inspired by news reports, which we'll get to in a little bit. John F. Kennedy was elected the first Catholic President of the United States in 1960. Before that, there is a widespread suspicion against having a Catholic president in the US, partly because the origin of the United States was heavily Protestant and partly for fear that a Catholic president would take his orders from the Pope in Rome. However, practical experience has proven robustly otherwise. In the past 20 years of United States history, there has been one officially Catholic president and two Catholic vice presidents and their disagreements with the various popes have made frequent news articles. For that matter, American Catholic officials of lesser authority such as Speaker of the House, mayors, governors, and senators have also found themselves frequently in disagreement with the Pope. Whenever a US Catholic political official or office holder disagrees with the Pope about something, the news media always seems to react in baffled astonishment, but Catholic political leaders disagreeing with the Pope is not shocking. It is in fact a tradition going back centuries if not millennia. Compared to the way the things used to be, the ...
    Show More Show Less
    31 mins