Aurora Winter is the founder of SamePage Publishing and author of "Turn Words into Wealth." With a background as a film and television executive producer and award-winning screenwriter, Aurora now helps entrepreneurs, experts, and business leaders leverage books to grow their businesses. Her "Spoken Author Method" helps clients create high-quality books faster by speaking their content, which is then polished by her team. Aurora focuses on strategic book creation that can generate a 10X return on investment through backend products, speaking opportunities, and premium client acquisition.

In this episode:

• Seven blueprints for creating seven-figure income from your book
• Using short books as lead magnets to test market demand
• Building a business beyond just book sales
• Developing a speaking career through strategic book positioning
• Creating premium client funnels through targeted books
• Importance of proper book testing before publication
• Effective book launch strategies for maximum impact
• Tips for becoming more charismatic as a speaker
• The importance of ongoing business improvement
• Benefits of independent publishing vs. traditional publishing

Resources mentioned:

• Turn Words into Wealth - Aurora's comprehensive book - https://turnwordsintowealth.com/
• Marketing Fast Track
• Publisher Rocket - https://publisherrocket.com/
• Klytics - https://k-lytics.com/
• PickFu.com - https://www.pickfu.com/
• BookCall.biz - https://bookcall.biz/

Book Recommendations:

• The Talent Code by Daniel Coyle - https://www.amazon.com/dp/055380684X?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl

Connect with Aurora Winter:

• Website: https://aurorawinter.com/
• Publishing company: https://samepagepublishing.com/
• Free ebooks: https://turnwordsintowealth.com/
• Book a call: https://bookcall.biz/

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

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I had the pleasure of hosting this special panel edition of The Publishing Performance Show, bringing together four brilliant publishing industry experts to discuss book launch strategies. The conversation covered everything from hard vs. soft launches to advertising strategies, review acquisition, and genre-specific approaches.

Our incredible panel featured:

Craig Martelle - A publishing veteran with over 200 books published who runs some of the largest indie conferences in the world. Craig shared his unique approach of soft-launching a 10-book series in just 9 months, selling a quarter million dollars worth of books with minimal marketing.

Dale L. Roberts - YouTube expert and author who specializes in Amazon ads and book marketing strategies.

Alexa Bigwarfe - USA Today bestselling author and founder of Write. Publish. Sell, who offered insights into both children's books and romance marketing.

Julie Broad - Amazon bestselling author and founder of Book Launchers, who specializes in non-fiction book marketing.

In this panel:

• Hard launches vs. soft launches and when to use each approach
• Pre-order strategies and series launch considerations
• Building and managing ARC (Advanced Reader Copy) teams
• Generating book reviews without giving away free copies
• Genre-specific launch strategies for fiction, non-fiction, and children's books
• Amazon ads vs. Facebook ads for different book types
• The importance of email lists over social media followers
• Traditional vs. indie publishing distribution considerations
• Common launch advice myths and misconceptions
• Current and upcoming book projects from each panelist

Resources Mentioned:

• Book Funnel: https://bookfunnel.com
• Story Origin: https://storyoriginapp.com
• Book Sprout: https://booksprout.co
• NetGalley: https://www.netgalley.com
• American Library Association: https://www.ala.org
• Written Word Media: https://www.writtenwordmedia.com
• Kirkus Reviews: https://www.kirkusreviews.com
• Goodreads: https://www.goodreads.com
• Amazon KDP: https://kdp.amazon.com
• IngramSpark: https://www.ingramspark.com

Connect with our panelists:

• Craig Martelle: https://craigmartelle.com
• Dale L. Roberts: https://selfpublishingwithdale.com
• Alexa Bigwarfe: https://writepublishsell.co
• Julie Broad: https://booklaunchers.com

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

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H.H. Rune is the author of the "Find Me" series, a unique "fiction-ish" or autofiction work that blends real-life experiences with fictional storytelling. After conceiving the idea at age 30 while a stay-at-home mom, H.H. spent 25 years developing this five-book series before finally committing to publication during the pandemic. The series follows a creative social experiment where the author writes five books containing personal memories about people from her life, then sends them to random individuals across the country in hopes that someone she wrote about will recognize themselves and return a book to her.

In this episode:

• The concept of "autofiction" and blending real memories with fictional narrative
• Creating multiple storylines - the author's journal entries, memories of people, and the books' travels
• Character development across multiple locations and perspectives
• Writing process over a 25-year period before final publication
• The pandemic as a catalyst for finally completing the project
• Interactive elements including trackable books with QR codes
• Creating an interactive reader experience with sign-in pages at the back
• Working with a publicist to refine marketing messaging
• TikTok as a primary marketing platform for indie authors
• Breaking conventional writing rules about perspective and format

Resources mentioned:

• Find Me Book One: https://www.amazon.com/dp/B0CZCFG8R4?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
• Find Me Book Two: https://www.amazon.com/dp/B0DB8J1G3P?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
• Find Me Book Three (coming soon) : https://www.amazon.com/Find-Me-Book-Three-Different-ebook/dp/B0F73BK11T?ref_=ast_author_dp
• Limited edition trackable versions with QR codes
• Interactive map on author's website (coming soon)
• Instagram page for the Find Me series: https://www.instagram.com/h.h.rune/
• BookBub: https://www.bookbub.com/
• Goodreads: https://www.goodreads.com/
• Lauren Hathaway - https://www.linkedin.com/in/lauren-hathaway-39a3588

Book Recommendations:

• "The Anti-Rule: Navigating the Lies about Fiction Writing" by Christian Francis: https://www.amazon.com/dp/1916582052?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl

Connect with H.H. Rune:

• TikTok: https://www.tiktok.com/@hhrune
• Website: https://hhrune.com/

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show