Barbara Boyd is a certified book coach through Author Accelerator who has guided over 100 authors through the nonfiction writing process. With expertise in helping experts transform their knowledge into published books, Barbara specializes in the strategic foundation work that makes writing easier—from defining target audiences to creating actionable outlines. Her approach centers on the "Venn diagram of book concepts," ensuring that an author's idea, audience, and objectives align before writing begins. Barbara works with business owners, consultants, wellness professionals, and other experts who want to codify their frameworks, broaden their reach, and establish industry authority through well-crafted nonfiction books.

In this episode:

• The Venn diagram: idea, audience, objectives
• Finding your ideal reader avatar
• Narrowing your niche for less competition
• Simplifying complex expert knowledge
• Using storytelling in nonfiction
• The Blueprint for a Nonfiction Book tool
• Creating iterative outlines
• When your acronym is your book structure
• Book coach as therapist and publishing expert
• Being generous with your expertise
• One year from idea to manuscript
• Book proposals in four months
• Writing 1,000 words per week

Resources mentioned:

• Author Accelerator's Blueprint for a Non-Fiction Book: https://www.amazon.com/dp/1733251146?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl
• Jenny Nash of Author Accelerator: https://www.authoraccelerator.com/about-us

Book Recommendations:

• "Write a Must Read" by A.J. Harper: https://www.amazon.com/dp/1989603696?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl

Connect with Barbara Boyd:

• Website: https://www.barbarajboyd.com/
• LinkedIn: https://it.linkedin.com/in/barbarajboyd
• Schedule a Discovery Call: https://barbaraboyd.as.me/discoverycall

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Evan Gow is the founder and indie developer of StoryOrigin, an all-in-one platform designed to help authors manage their book marketing infrastructure. After writing short stories in high school and working in tech and entrepreneurship, Evan returned to his passion for writing while building tools for the author community. Frustrated by authors juggling eight different services and five spreadsheets just to manage their marketing, Evan created StoryOrigin to consolidate everything authors need—from growing mailing lists and finding reviewers to arranging newsletter swaps and building websites—into one cohesive platform. His philosophy is simple: reduce context switching, simplify workflows, and help authors at every stage of their career.

In this episode:

• Why newsletters are the only marketing channel you truly own
• Starting your newsletter today (even with zero subscribers)
• Reader magnet strategies for fiction and nonfiction authors
• The prequel short story vs. first three chapters debate
• Matching your reader magnet to your target audience
• Two essential newsletter sections: rapport and value
• The "Also Bought" philosophy for book recommendations
• Newsletter frequency: once vs. twice monthly strategies
• Newsletter swaps explained: one-to-one cross promotions
• Group promotions: 20+ authors promoting together
• Finding newsletter swap partners on StoryOrigin
• Starting swaps with zero subscribers (yes, really)
• Why authors with 5,000 subscribers accept swaps from beginners
• The altruistic author community helping each other grow
• Monetizing newsletters with Amazon affiliate links correctly
• Universal book links and automatic affiliate tag insertion
• Email service provider recommendations: MailerLite for beginners
• In-depth guides and video tutorials on StoryOrigin

Resources mentioned:

• StoryOrigin: https://storyoriginapp.com/
  • MailerLite recommendation
  • Newsletter swap directory
  • Group promotions
  • Universal book links
  • Review copy landing pages

Book recommendations:

• He Who Fights With Monsters by Shirtaloon (Travis Deverell): https://www.royalroad.com/fiction/26294/he-who-fights-with-monsters

Connect with Evan:

• Website: https://storyoriginapp.com/
• Tutorials: https://storyoriginapp.com/tutorials
• Contact Evan: evan@storyoriginapp.com

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

Dale L. Roberts is an award-winning author and self-publishing educator with over a decade of experience in the indie publishing industry. He's the author of "Wide Publishing for Authors," a comprehensive guide that helps authors break free from Amazon-only publishing and expand their reach across multiple platforms. Dale is known for his conversational writing style and practical, actionable advice that comes from real-world experience managing his own wide publishing business. Through his website SelfPublishingWithDale.com, he provides resources, tutorials, and direct support to help authors navigate the complex world of multi-platform publishing while maximizing their royalties and reader reach.

In this episode:

• What wide publishing means and why it matters
• KDP Select benefits: free promos and countdown deals
• Hidden algorithm advantages of KDP Select enrollment
• The 90-day test strategy for new authors
• Why expanded distribution on KDP costs you money
• IngramSpark vs. Draft2Digital for print distribution
• PublishDrive's monthly subscription model (100% net profits)
• BookVault's superior print quality and special features
• LaterPress: keeping 100% of royalties minus processing fees
• The ISBN dilemma: free vs. owned ISBNs
• How to publish wide with free ISBNs (and avoid duplicate listings)
• Deselecting expanded distribution to go direct to Ingram
• The overlap problem: avoiding platform conflicts
• Royalty rate comparisons across platforms
• The 70% royalty asterisk: delivery fees explained
• Dale's two-hour upload workflow for multiple platforms
• Direct sales advantages: email lists and better margins
• PayHip + BookVault integration for print sales
• Tools for direct sales: Shopify, WooCommerce, Gumroad
• Why "build it and they'll come" doesn't work
• Marketing strategies for driving traffic to your direct store
• Offset printing vs. print-on-demand quality

Resources mentioned:

• Wide Publishing for Authors: A Guide to Expanding Your Book’s Reach and Finding More Readers (Self-Publishing with Dale): https://www.amazon.com/Wide-Publishing-Authors-Expanding-Self-Publishing/dp/1639250603
• Amazon KDP: https://kdp.amazon.com/
• KDP Select: https://kdp.amazon.com/help/topic/G200798990
• Draft2Digital: https://www.draft2digital.com/
• IngramSpark: https://www.ingramspark.com/
• PublishDrive: https://publishdrive.com/
• BookVault: https://bookvault.app/
• Laterpress: https://www.laterpress.com/
• Payhip: https://payhip.com/
• Gumroad: https://gumroad.com/
• Story Origin: https://storyoriginapp.com/

Connect with Dale L. Roberts:

• Website: https://selfpublishingwithdale.com/

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
• Teddy’s Website: https://teddyagsmith.com/
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/