The Profit Lifestyle for Fitness Entrepreneurs cover art

The Profit Lifestyle for Fitness Entrepreneurs

The Profit Lifestyle for Fitness Entrepreneurs

By: Scott Carpenter
Listen for free

About this listen

🚀 Big News: We’ve Rebranded! 🚀

Welcome back to the podcast! The first thing you’ll notice—our name has changed from Gym Owner Freedom to The Profit Lifestyle for Fitness Entrepreneurs. In this episode, we’re diving into why we made this shift and what you can expect moving forward.


THE show for gym owners wanting to achieve more FREEDOM in their lives through their business... and create more time, money, and impact for themselves and their communities.

The hard way to grow is by doubling your membership. The easy way to grow is to learn how to double your average client value so you need half as many clients (it's not as hard as you think... for any business model).

Learn from Scott Carpenter, a 6x functionally retired gym owner and fitness author with multiple 7-figure businesses, as he walks you through exactly how he started his gyms and the best practices he uses in the fitness industry for marketing, advertising, sales, fulfillment, retention, hiring, systems, operations, and location scaling.

Gym Owner Freedom: More Money. Less Clients.

All rights reserved. Economics Exercise & Fitness Fitness, Diet & Nutrition Hygiene & Healthy Living Leadership Management Management & Leadership Personal Finance
Episodes
  • Episode 198: The Most Connected Man In Fitness — Sumit Seth, CEO of NAAMLY

    Episode 198: The Most Connected Man In Fitness — Sumit Seth, CEO of NAAMLY
    Nov 24 2025
    Most gym owners think they need more leads.But what if your biggest opportunity isn’t marketing…It’s retention, loyalty, and how your team connects with clients?In this episode, Scott Carpenter reconnects with Sumit Seth — CEO of NAAMLY and one of the most connected people in the fitness industry. Their relationship goes back over a decade, all the way to the very first version of NAAMLY, and this conversation unpacks exactly how NAAMLY was built to solve the biggest problems gym owners face today.🔍 Inside the EpisodeWhy Retention Is the REAL Profit LeverSumit breaks down the 3 levers every gym owner MUST master:Acquire clientsRetain clientsIncrease revenue per member (ARPU)Most owners obsess over #1.The financially smart owners master #2 and #3.Hear how Dan Goodman & Joe Riggio (Business of Strength) cut attrition from 10% to 5%, saving $9,000/month, just by implementing NAAMLY the right way.The Loyalty Equation: Why Clients Stay LongerSumit shares the retention framework used by top-performing studios:FORM: Family, Occupation, Recreation, MotivationPRO Touchpoints: Positive Personalized Reach OutsMicro-Wins & CelebrationsAccountability LoopsUsage Tracking = The strongest churn predictorThese small behaviors create enormous financial results.How NAAMLY Makes B-Players Perform Like A-PlayersYou don’t need “unicorn coaches.”You need systems that:Create structureBuild consistencyProvide transparencyEliminate rogue communicationProtect the relationship between business → client, not coach → clientKeep coaches from texting clients through personal phonesLet you SEE what’s happening behind the scenesNAAMLY was built exactly for this — to make your team more reliable and your results more predictable.The Hidden Problem With Most Gym SoftwareGym owners are duct-taping too many tools together:texting appsemail platformsbilling systemscalendarsspreadsheetsinternal communication toolsretention tracking documentsAnd none of them talk to each other.With NAAMLY, all of this is under ONE roof:MessagingUsage trackingTasksBillingCalendarsAppointmentsRetail purchasesRetention workflowsPayment processingReportingAnd the system is built specifically for semi-private and small-group personal training, NOT salons or yoga studios.How NAAMLY Saves Gym Owners a Boatload of MoneyMost gym owners don’t know how much they’re truly losing in:processing feesper-transaction costsmissing ACHlack of batchingplatform lock-inNAAMLY’s “bar tab / credit limit” model consolidates transactions — instantly saving hundreds per month for active studios.Use the Savings Calculator to see your exact numbers.🎯 You’ll Walk Away WithA clearer understanding of why clients leaveThe systems needed to cut attrition in halfHow to create accountability without micromanagingHow to simplify your tech stack and eliminate duct-tape operationsHow NAAMLY helps you save hundreds in hidden feesA predictable, scalable client journey that strengthens retentionTools to grow your gym WITHOUT relying on more leads🔧 Resources MentionedEpisode Key ResourcesEp 198 Title: The Most Connected Man In Fitness — Sumit Seth, CEO of NAAMLYRetention Pillar: Coach–Client ConnectionMMS Savings: How NAAMLY cuts hidden processing feesSavings Audit Landing Page:👉 http://naamly.com/lp/savings-audit/NAAMLY Links🔗 Retention & Savings Calculator: Included in the notes🔗 Explore NAAMLY: naamly.com🎟️ Gym Profits Summit 2026 — Official Event MentionThis episode also includes an important announcement:🚀 Gym Profits Summit 2026February 12–13, 2026 — Scottsdale, AZ📍 Venue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255🎟️ Capacity: 120 gym owners onlyJoin Scott Carpenter and special guest Matt Wilber (multi-location owner & creator of the 7-Figure Marketing Method) for a two-day LIVE implementation event.Inside the Room You’ll Learn:Build a Winnable ModelProfit with 150–200 members (no volume chase)High-Ticket Sales FrameworkAdd $10K–$20K/month without more members7-Figure Marketing MethodFlood your gym with high-quality paid trialsRetention & Pricing PowerWhy charging more keeps clients longerWorkshop Style SessionsLeave with scripts, offers, and systems ready to deploy on Monday👉 Grab your ticket: ptlegends.com/gym-profits-summit⚠️ Tickets will sell out — only waitlist members get first access💬 When You’re Ready, Here Are 3 Ways We Can Help You1️⃣ Subscribe to the Profit Lifestyle Podcast2️⃣ Join our free Facebook community3️⃣ Book a free 1-on-1 deep dive with Andy📧 Andrew@theprofitlifestyle.comQuestions about mentorship or events?📧 info@theprofitlifestyle.com
    Show More Show Less
    46 mins
  • Episode 197: Charging a Shit-Ton for Your Services Using the FOGG Behavior Model

    Episode 197: Charging a Shit-Ton for Your Services Using the FOGG Behavior Model
    Nov 17 2025

    The Habit-Based Coaching Framework Behind High-Ticket Renewals

    Every gym owner wants to change lives…

    But most are still stuck selling “workouts and nutrition plans” instead of the transformation clients truly pay for.

    In this episode, Scott Carpenter and Andy “Boy” Miller break down the real reason high-ticket programs work — and why clients happily pay $3K–$6K for a 9–12 week experience when it’s structured the right way.

    This conversation pulls back the curtain on the Tiny Habits Method, identity-based coaching, and the systems behind mentorship programs that deliver real long-term change… not temporary motivation.


    🔥 Inside This Episode

    Here’s what Scott & Andy unpack:

    ✅ The truth about why clients pay high-ticket

    It’s NOT the workouts, the macros, or the app.

    It’s the mentorship that helps them change the habits and identity behind their old results.


    ✅ Why workouts alone NEVER create transformation

    Two clients can do the exact same training — one succeeds, one fails.

    The difference? What happens outside your four walls. Habit-based coaching solves this.


    ✅ The evolution of Scott’s high-ticket system

    From early Precision Nutrition–style habits…

    To Atomic Habits…

    To BJ Fogg’s Tiny Habits framework (Motivation + Ability + Prompts).

    This became the backbone of PTL’s mentorship model.


    ✅ Why “motivation” is the weakest tool in coaching

    Motivation is high today… gone tomorrow.

    High-ticket programs win because they make habits easy, tiny, and triggered by prompts — so they work even when motivation crashes.


    ✅ Real examples of tiny habits that change lives

    Scott shares how he personally used the method to become a “superhuman version” of himself — and how you can use the same system for clients, staff, and even business operations.


    ✅ The 7-Step Habit Change Process

    The exact framework used inside PT Legends mentorships, including:

    • Discovering the client’s true aspiration + why
    • Identifying the most high-impact, easy-to-do habits
    • Creating tiny habits that “hardwire” behavior
    • Using prompts that fit their real life
    • Weekly troubleshooting + iteration
    • Celebrating wins to cement identity change



    ✅ Why this method makes renewals effortless

    When clients look back 9–12 weeks later and realize:

    “I’m literally a different person…” …they want to continue. That's why renewals happen at week 6 — and why high-ticket is the most ethical, effective coaching you can offer.

    💡 Key Takeaways

    High-ticket works because it solves the REAL problem — helping clients change their identity through habits, prompts, and consistent coaching.

    Your workouts aren’t the product.

    YOU are the mentor that rewires their life.

    When you master this system, you can:

    • Charge premium rates confidently
    • Deliver results that clients rave about
    • Create a business model that’s profitable AND meaningful
    • Become the leader your clients, staff, and community actually need

    This is how you build a truly transformational gym — not a “class factory.”


    🎯 You’ll Walk Away With:
    • A proven framework to coach habits that actually stick
    • The mindset needed to run life-changing high-ticket mentorships
    • Clarity on why your program is worth 3–5X more than you think
    • The exact steps to help clients change their identity — not just their weight



    When You’re Ready, Here Are 3 Ways We Can Help

    1️⃣ Subscribe to the Profit Lifestyle Podcast so you never miss an episode

    2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs

    3️⃣ Book a free 1-on-1 mentorship + business deep dive with Andy:

    📩 Email: Andrew@theprofitlifestyle.com

    📧 Questions about mentorship or upcoming events?

    Email: info@theprofitlifestyle.com

    👉 Ready to build a life-changing, high-ticket program that clients renew again and again?

    Schedule your free strategy call now:

    ptlegends.com/1on1call
    Show More Show Less
    27 mins
  • Episode 196: Why Brand is more important than Marketing

    Episode 196: Why Brand is more important than Marketing
    Nov 3 2025

    Every gym owner thinks they need more leads.

    But what if the real problem isn’t your marketing — it’s your brand?

    In this episode, Scott Carpenter and Andy “Boy” Miller break down why your brand message matters more than your next ad campaign… and how it could be the reason you’re attracting the wrong clients, wasting ad spend, and feeling stuck.

    They’ll unpack:

    ✅ The real difference between branding and marketing — and why most owners confuse the two

    ✅ How to identify your Core Client, Core Problem, and Core Process

    ✅ Why you might be shouting the wrong message to the wrong people

    ✅ The simple exercise that instantly clarifies who you serve (and why)

    ✅ How to use your brand story to make sales effortless

    ✅ Real examples from gym owners who discovered that “branding clarity” fixed their lead quality overnight

    ✅ How to build a message that speaks directly to your best clients — so they come ready to buy

    💡 Inside the Episode:

    Discover how to stop chasing random leads and start attracting the right people through your brand message.

    Learn how to position yourself as the guide (not the hero) of your clients’ story — so your marketing finally clicks.

    See why the “Core Client → Core Problem → Core Process” framework can simplify everything from your ads to your consultations.

    🎯 You’ll walk away with:

    A crystal-clear understanding of what your brand actually stands for — and how to communicate it in every piece of marketing you do.

    When You’re Ready, Here Are 3 Ways We Can Help You:

    1️⃣ Subscribe to the Profit Lifestyle Podcast so you never miss an episode

    2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs

    3️⃣ Book a free 1-on-1 brand and business deep dive with Andy: email Andrew@theprofitlifestyle.com

    📧 Questions about the mentorship or upcoming events?

    Email us at info@theprofitlifestyle.com

    👉 Ready to build a brand that attracts high-value clients and grows with ease?

    Visit ptlegends.com/1on1call to schedule your free strategy call today.
    Show More Show Less
    25 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.