The Profit Lifestyle for Fitness Entrepreneurs cover art

The Profit Lifestyle for Fitness Entrepreneurs

The Profit Lifestyle for Fitness Entrepreneurs

By: Scott Carpenter
Listen for free

About this listen

🚀 Big News: We’ve Rebranded! 🚀

Welcome back to the podcast! The first thing you’ll notice—our name has changed from Gym Owner Freedom to The Profit Lifestyle for Fitness Entrepreneurs. In this episode, we’re diving into why we made this shift and what you can expect moving forward.


THE show for gym owners wanting to achieve more FREEDOM in their lives through their business... and create more time, money, and impact for themselves and their communities.

The hard way to grow is by doubling your membership. The easy way to grow is to learn how to double your average client value so you need half as many clients (it's not as hard as you think... for any business model).

Learn from Scott Carpenter, a 6x functionally retired gym owner and fitness author with multiple 7-figure businesses, as he walks you through exactly how he started his gyms and the best practices he uses in the fitness industry for marketing, advertising, sales, fulfillment, retention, hiring, systems, operations, and location scaling.

Gym Owner Freedom: More Money. Less Clients.

All rights reserved.
Economics Exercise & Fitness Fitness, Diet & Nutrition Hygiene & Healthy Living Leadership Management Management & Leadership Personal Finance
Episodes
  • Episode 188: The Power of Words, Stories & Mindset (with Mark England)
    Sep 5 2025

    🎯 Mindset is everything… but how do you actually define it, train it, and use it to change lives?

    Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your host Scott Carpenter! In this episode, Scott sits down (for the third time!) with special guest Mark England, co-founder of Enlifted and one of the most respected mindset coaches in the fitness and coaching world.

    Mark is joining us not only on the podcast but also LIVE on stage at the Gym Profits Summit in Scottsdale this November 14–15. His work has transformed the way coaches, gym owners, and entrepreneurs think about mindset—and today, he breaks it down in a way you’ve never heard before.

    💡 From the stories we tell ourselves to the exact words that shape our identity, Mark shows us why mindset isn’t just “rah-rah motivation”—it’s the mechanics of language and breath that literally change how we see the world.

    What You’ll Learn in This Episode:

    ✅ Why “mindset” is really just the story you tell yourself

    ✅ The Trifecta of Doom: fear of not being enough, imposter syndrome, and victim mentality

    ✅ How to spot the language traps keeping you stuck in self-sabotage

    ✅ The role of breathing in breaking out of victim thinking and stress responses

    ✅ How journaling and writing slow down chaotic stories in your head

    ✅ Simple daily practices (like soft talk detox) that rewire your confidence

    ✅ Why changing just a couple of words can change your entire life story

    ✅ How coaches can use these tools to help clients go deeper than nutrition & workouts

    Special Announcement

    📌 Mark & Kimberly’s Live Enlifted Workshop is happening Thursday, September 11, 2025, from 12–2pm EST. This is your chance to experience their coaching method LIVE and learn how to get your clients major results.

    👉 Register here: https://www.enlifted.me/liveworkshop

    When You’re Ready… Here Are 3 Ways We Can Help You:

    1️⃣ Subscribe to the podcast so you never miss an episode

    2️⃣ Join our free community for gym owners & fitness entrepreneurs:

    👉 https://www.facebook.com/groups/474001787163211

    3️⃣ Book a free call with us to learn how to create a profitable fitness business:

    👉 https://ptlegends.com/1on1call

    📩 EMAIL US at info@theprofitlifestyle.com

    🔥 It’s time to master the words, rewrite the story, and build both the business and life you want. Let’s go!

    Show More Show Less
    1 hr and 10 mins
  • Episode 187: The Gym Profit Summit Is Coming 🚨
    Sep 2 2025

    The Gym Profits Summit | November 14–15, 2025 | Scottsdale, AZ


    This is it! In this episode of The Profit Lifestyle for Fitness Entrepreneurs, Scott Carpenter drops the official announcement for the Gym Profits Summit — happening November 14–15, 2025 at Venue8600 in Scottsdale, Arizona.


    This isn’t another conference filled with hype, fluff, and endless sales pitches. The Gym Profits Summit is a hands-on, workshop-style event designed to help you walk away with a ready-to-execute plan to add $10K–$20K in monthly profit—without needing 400–500 members to survive.


    🚀 HUGE ANNOUNCEMENT: Special Guest Matt Wilber


    Joining Scott is Matt Wilber, one of the top multi-location gym owners in the U.S. and creator of the 7-Figure Marketing Method. Together, Scott and Matt will give you an unfair advantage in today’s fitness industry by combining:


    ✅ Build a Winnable Model – Learn how to maximize profit with 150–200 members instead of chasing volume.

    ✅ Master High-Ticket Sales – Scott’s proven framework that adds $10K–$20K/month in weeks, even from current clients.

    ✅ Matt’s 7-Figure Marketing Method – Proven lead-gen and referral plays that flood your gym with paid trials (no wasted ad spend).

    ✅ Retention & Pricing Power – Why charging more helps reduce churn and creates stronger client results.

    ✅ Workshop-Style Implementation – Do the work in the room, create offers, scripts, and systems, and leave with everything ready to implement on Monday.


    📌 Event Details


    📍 Location: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

    📅 Dates: November 14–15, 2025

    🎟️ Seats: Capped at 120 gym owners only (intimate & implementation-focused)


    Event Format:


    Small group, interactive workshops (not just note-taking)


    Q&A access with Scott & Matt throughout the event


    Live worksheets, playbooks & scripts to take home


    Connections with other high-level gym owners solving the same challenges


    Who Should Attend:


    Gym owners stuck at break-even or “grind mode”


    Multi-location owners looking to scale profitably


    Fitness entrepreneurs ready to bolt on high-ticket and modern marketing plays


    🔥 Secure Your Spot


    This event will sell out quickly. To make sure you don’t miss it:

    👉 Join the waitlist now at gymprofitssummit.com


    Only those on the waitlist will get first access to tickets when they go live.


    When You’re Ready… Here Are 3 Ways We Can Help You:


    1️⃣ Subscribe to the podcast so you never miss an episode.

    2️⃣ Join our free community for gym owners & fitness entrepreneurs: Facebook Group


    3️⃣ Book a free call with us to learn how to create a profitable fitness business: ptlegends.com/1on1call


    📧 Questions about the summit? Email us at info@theprofitlifestyle.com


    👉 Don’t wait—get on the waitlist now at https://gymprofitssummit.com/

    .


    🔥 Build a business that gives you both income and freedom. See you in Scottsdale this November!

    Show More Show Less
    1 hr and 32 mins
  • Episode 186: What Happens To Your Business & Family If You Die?
    Aug 25 2025

    💡 The Wealth Protection Playbook for Gym Owners 💡

    Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

    This week we’re tackling a question nobody in the fitness industry ever talks about—but everyone should: what happens to your business and your family if you die?

    It’s a tough, uncomfortable topic, but ignoring it could devastate everything you’ve worked for. Scott and Andy open up about life insurance, financial protection, and how to make sure your loved ones and business partners are secure no matter what.

    What You’ll Learn in This Episode:

    ✅ Why most gym owners are financially vulnerable if tragedy strikes

    ✅ The difference between term vs. whole life insurance (and why both matter)

    ✅ How whole life insurance can build wealth and protect your family

    ✅ The truth about GoFundMe campaigns and why they’re not enough

    ✅ Scott’s personal story of using life insurance to buy real estate and fund growth

    ✅ How to use convertible term policies to protect yourself against future health issues

    ✅ Why the wealthiest people have the most insurance

    ✅ How to build “money babies” (assets that create more assets 💵👶)

    Special Announcement

    I was recently a guest on the Business of Strength Podcast with Dan Goodman—where I’ll also be a guest speaker at their Scottsdale Event on Sep 18–19.

    👉 Get $250 OFF tickets with my speaker code “Carpenter250” at www.bosretreat.com

    When You’re Ready… Here Are 4 Ways We Can Help You:

    1️⃣ Subscribe to the podcast so you never miss an episode

    2️⃣ Join our free community for gym owners & fitness entrepreneurs: Facebook Group

    3️⃣ Book a free call with us to learn how to build a profitable fitness business: ptlegends.com/1on1call

    4️⃣ Email us anytime at info@theprofitlifestyle.com for questions, feedback, or support

    🔥 This episode isn’t just about making money—it’s about protecting what matters most. Take action now so your family and your business are secure, no matter what tomorrow brings.

    Show More Show Less
    28 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.