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The Profit Lifestyle for Fitness Entrepreneurs

The Profit Lifestyle for Fitness Entrepreneurs

By: Scott Carpenter
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🚀 Big News: We’ve Rebranded! 🚀

Welcome back to the podcast! The first thing you’ll notice—our name has changed from Gym Owner Freedom to The Profit Lifestyle for Fitness Entrepreneurs. In this episode, we’re diving into why we made this shift and what you can expect moving forward.


THE show for gym owners wanting to achieve more FREEDOM in their lives through their business... and create more time, money, and impact for themselves and their communities.

The hard way to grow is by doubling your membership. The easy way to grow is to learn how to double your average client value so you need half as many clients (it's not as hard as you think... for any business model).

Learn from Scott Carpenter, a 6x functionally retired gym owner and fitness author with multiple 7-figure businesses, as he walks you through exactly how he started his gyms and the best practices he uses in the fitness industry for marketing, advertising, sales, fulfillment, retention, hiring, systems, operations, and location scaling.

Gym Owner Freedom: More Money. Less Clients.

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Economics Exercise & Fitness Fitness, Diet & Nutrition Hygiene & Healthy Living Leadership Management Management & Leadership Personal Finance
Episodes
  • Episode 174: The Standard Is You | Mike Arce of Loud Rumor| Gym Culture & Leadership
    May 27 2025

    🔥 Mike Arce on Building Elite Teams and His New Book for Gym Owners 🔥


    Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your host Scott Carpenter!


    This episode is packed with insights from an epic sit-down at Scott’s house with Mike Arce, CEO of Loud Rumor. Mike’s not only one of the most influential voices in the gym industry, but he’s also launching a powerful new book for fitness business teams: The Standard Is You: The Gym Employee’s Guide to Winning Work, Life, and Leadership.


    🎙️ Mike and Scott go deep on culture, leadership, and the real reasons most gyms plateau. This is a must-listen for gym owners who want to scale with excellence—and team members who want to stand out as elite A-players.


    🔥 “The standard is YOU. What you tolerate becomes the new normal.”


    What You’ll Learn in This Episode:

    ✅ Why gym culture starts with individuals, not systems

    ✅ The 13 Rules A-Players Live By (and how to spot who’s really raising the bar)

    ✅ How to get your team to manage up—not just down

    ✅ Why thinner books get read (and how this inspired Mike’s new book)

    ✅ How to train a team that thinks like owners

    ✅ Why employee standards—not owners—determine if goals get hit

    ✅ Scott’s and Mike’s “Uncle vs Dad” analogy that’ll change how you coach your team

    ✅ How The Standard Is You can instantly raise buy-in, alignment & culture

    ✅ Real examples from Loud Rumor’s high-performing gyms across the U.S.

    ✅ How to build a mission-driven, self-led team culture that lasts


    Mike Arce, CEO of Loud Rumor, came over to my house yesterday as a guest on my podcast “The Profit Lifestyle For Fitness Entrepreneurs” for his upcoming book, The Standard Is You.


    💥 Whether you're running one location or scaling a fitness empire, this book and episode are the blueprint for creating a winning team from the inside out.


    When You’re Ready… Here Are 3 Ways We Can Help You:

    1️⃣ Subscribe to the podcast so you never miss an episode

    2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

    3️⃣ Book a free call with us on how to create a profitable fitness business: https://ptlegends.com/1on1call


    📚 Grab Mike Arce’s new book here: www.standardisyoubook.com

    🎯 Build a team that doesn’t just follow the standard—they raise it. Let’s go.

    Show More Show Less
    52 mins
  • Episode 173: How to Get a $30–$100K Line of Credit IMMEDIATELY for Your Business (No Bullshit Scam)
    May 19 2025

    Episode 173: How to Get a $30–$100K Line of Credit IMMEDIATELY for Your Business (No Bullshit Scam)

    💸 Dig Your Well Before You're Thirsty: The Recession-Proof Cash Access Plan 💸


    Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!


    In this episode, we’re handing you one of the most practical financial lifelines a fitness entrepreneur can have: a legit, fast, and reliable way to get a $30K–$100K business line of credit—even if your cash flow is tight right now.


    💡 Think you need perfect credit or a fat bank account? Think again. Scott and Andy break down how gym owners across the country are getting approved live on coaching calls using this exact strategy. Whether you need funds for emergency repairs, a cushion during slow months, or a chance to expand during a downturn—this is your safety net.


    What You’ll Learn in This Episode:

    ✅ How to get approved for $30K–$100K in under 10 minutes

    ✅ Why AMEX is the go-to for small biz capital (with zero BS fees)

    ✅ The 61-day trick to triple your credit limit

    ✅ Why waiting until you’re broke is the worst time to apply

    ✅ How to move high-interest debt into low-interest lines of credit

    ✅ The key difference between a business credit card and a line of credit

    ✅ Why credit utilization crushes your score (and how to fix it fast)

    ✅ Real stories: Gym owners approved on LIVE coaching calls


    🎯 Tools & Links from This Episode:

    🎥 Dig Your Well / What To Do in a Recession Call (Recording):

    Watch it here » https://vimeo.com/1079577589?share=copy


    💳 AMEX Business Credit Card (Referral – Earn Rewards):

    Get the card » https://americanexpress.com/en-us/referral/bluebusinessplus-credit-card?ref=SCOTTCpR2E&xl=cp01


    💼 AMEX Business Line of Credit (Apply Now):

    Start application » https://www.americanexpress.com/en-us/business/blueprint/business-line-of-credit/?inav=us_menu_banking_business_banking_business_line_of_credit


    When You’re Ready… Here Are 3 Ways We Can Help You:

    1️⃣ Subscribe to the podcast so you never miss an episode

    2️⃣ Join our free community for gym owners & fitness entrepreneurs:

    https://www.facebook.com/groups/474001787163211

    3️⃣ Book a free strategy call:

    https://ptlegends.com/1on1call


    🔥 Don’t wait until the well runs dry. Get access to capital now, before you actually need it. Your future self will thank you.

    Show More Show Less
    19 mins
  • Episode 172: Behind the Scenes of the Growth & Scale Gym Conference By: Matt Wilber
    May 12 2025

    🎯 Game-Changing Tactics from the Industry’s Smartest Minds 🎯

    Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

    In this episode, Scott gives the full inside scoop on what went down at the Growth & Scale Conference hosted by Matt Wilber — from jaw-dropping strategies to real-world tactics gym owners are using to scale without burning out.


    💡 If you didn’t attend, this is your shortcut to the best ideas in the room. Scott and Andy break down what was shared, what worked, and how it all connects back to building a more profitable, sustainable fitness business.


    What You’ll Learn in This Episode:

    ✅ Why Scott and Matt Wilber’s models are two sides of the same coin

    ✅ How Matt built retention + revenue through mid-ticket 12-week programs

    ✅ The behind-the-scenes of Matt’s break from Fit Body Boot Camp & franchise limitations

    ✅ Scott’s revamped High-Ticket Launch 2.0 strategy that’s producing $12K+ before the official launch

    ✅ How to turn gym profits into indestructible wealth

    ✅ Aaron Nash’s smart approach to supplement sales (yes, it can be worth it)

    ✅ Trevor Witwer’s habit-based coaching model with Coach Catalyst

    ✅ Why this event focused on implementation, not just inspiration


    This isn’t a highlight reel—it’s a tell-all recap of the most impactful lessons, wins, and opportunities that came out of the event. If you want to grow your gym without relying on broken funnels or overcomplicated tactics, this episode is pure gold.


    When You’re Ready… Here Are 3 Ways We Can Help You:

    1️⃣ Subscribe so you never miss an episode

    2️⃣ Join our private Facebook group for fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

    3️⃣ Book a free strategy call to fix your gym business model: https://ptlegends.com/1on1call


    🔥 Your next level of growth isn’t about doing more—it’s about doing what actually works. Let’s go.



    Show More Show Less
    25 mins

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