The Profit First Podcast Australia and New Zealand

By: Katie Crismale-Marshall
  • Summary

  • TRANSFORM ANY BUSINESS FROM A CASH-EATING MONSTER TO A MONEY-MAKING MACHINE USING PROFIT FIRST METHODOLOGY
    Copyright 2025 Katie Crismale-Marshall
    Show More Show Less
activate_mytile_page_redirect_t1
Episodes
  • Episode 09: How Profit First Turns Financial Stress into Predictable Business Freedom with Tracy Brockhoff
    May 7 2025

    If your business feels like a constant scramble for cash, there's a better way, and it’s simpler than you think.

    In this episode, Tracy Brockhoff shares the moment she realised her clients’ seasonal cash flow struggles were quietly dragging her down too. We talk about mindset shifts, client resistance, real-life implementation stories (not just theory), and how embracing Profit First not only reshaped her business but also took her somewhere she's never dreamed she’d go.


    This is about transforming how you feel about your business. Tracy’s honesty is refreshing, her wins are relatable, and her insights will have you asking: What else have I told myself isn't possible?


    In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

    • Why ignoring your clients' cashflow problems can quietly wreck your own business (00:58)
    • The mindset shift you need before Profit First can actually transform your business (04:05)
    • How setting a consistent owners’ pay stops the silent drain that's killing your business profits (07:55)
    • How reworking your business to fit your life (instead of the other way around) leads to unexpected abundance (09:37)
    • What struggling through business the hard way may look like (12:53)
    • Get in touch with Tracy (14:24)


    If you’ve ever felt like staying in business means staying stressed, this episode lets you realise that you can do things differently. Whether you're teetering on the edge of burnout, or just tired of not paying yourself properly, Tracy’s journey will speak to you.


    CONNECT WITH TRACY BROCKHOFF

    • Website: https://www.nourishyournumbers.com.au/
    • LinkedIn: https://www.linkedin.com/in/tracy-brockhoff/
    • Facebook: https://www.facebook.com/nourishyournumbers
    • Instagram: https://www.instagram.com/nourishyournumbers


    CONNECT WITH KATIE CRISMALE-MARSHALL

    • Instagram: https://www.instagram.com/profitfirstanz/
    • Website: https://www.profitfirstaustralia.com.au/
    • LinkedIn: https://www.linkedin.com/company/profitfirstanz/
    • YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
    • Facebook: https://www.facebook.com/profitfirstanz

    Show More Show Less
    18 mins
  • Episode 08: How One Accountant Rewrote the Rules of Business Finance with Jodi Porteous
    Apr 23 2025

    If you’re exhausted from holding it all together, this episode is your reminder that it doesn’t have to be this hard. A calmer, more profitable way is possible, and it starts with the next step you actually take.

    In this episode, Jodi Porteous, founder of Northwest Accountancy, shares her transformative journey from financial stress to sustainable success. Discover how she implemented Profit First principles to create a profitable, resilient business that supports not just her clients, but her team and community as well.


    If you've ever felt like you're stuck in survival mode, chasing cash flow, avoiding the hard financial conversations, or wondering if all this hustle is really worth it, this episode is your permission to do things differently.


    In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

    • Meet Jodi Porteous (00:22)
    • Breaking the cycle of burnout and building a business that runs on calm, not chaos (02:11)
    • Shifting from operating out of fear to making confident, strategic business decisions (7:50)
    • How one smart shift can cut costs, boosted team morale, and kickstarted a domino effect of business growth and freedom (08:48)
    • How saving even just 1% can fuel a culture shift and foster motivation, trust, and connection (11:18)
    • Jodi's new course designed to help unexpected bookkeepers manage finances effectively​ (18:54)
    • Jodi’s upcoming program aimed at helping individuals and families take control of their personal finances. (22:00)
    • From financial struggle to empowerment and the importance of intentional action (24:13)


    Jodi’s story proves that with the right system, steady action, and a fresh perspective, it is possible to build a business that pays you well, supports your team, and gives you breathing room.


    So if you're done feeling like your business owns you, it’s time to take that first small step toward owning your numbers and your future.


    CONNECT WITH KATIE CRISMALE-MARSHALL

    • Instagram: https://www.instagram.com/profitfirstanz/
    • Website: https://www.profitfirstaustralia.com.au/
    • LinkedIn: https://www.linkedin.com/company/profitfirstanz/
    • YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
    • Facebook: https://www.facebook.com/profitfirstanz

    Show More Show Less
    27 mins
  • Episode 07: Profit First Mindset: How Profit First Has Very Little to Do with Numbers and Everything to Do with Mindset
    Apr 16 2025

    This episode hits where most financial advice misses: mindset. We’re unpacking Profit First and diving deep into why profit isn’t just a math problem. It’s a habit.

    If you’ve ever felt stuck in survival mode, told yourself you’re “just not a numbers person,” or struggled to take a wage while running your business flat out, this one’s for you.

    Katie gets real about what it actually takes to build a sustainably profitable business. We’re not talking about sacrificing your team or dodging your bills. We’re talking about real cash-in-the-bank profit, the kind that lets you pay yourself, grow your business, and finally breathe.


    In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

    • Why profit has nothing to do with being a math person (00:00)
    • The truth about what real profit looks like in your business (01:06)
    • Real profit is cash in the bank, not just numbers on a page (01:46)
    • How building small, consistent profit habits creates a sustainable, people-first business (03:37)
    • Shift your money mindset with one powerful word (07:26)
    • Why you don’t need to be a numbers expert to run a profitable business (08:40)
    • A recap of the three mindset shifts that change everything and how to get expert help (10:45)


    Whether you’re Profit First curious or you’ve tried before and fallen off the wagon, this conversation will reset your perspective, reignite your drive, and maybe even make you like looking at your numbers.


    CONNECT WITH KATIE CRISMALE-MARSHALL

    • Instagram: https://www.instagram.com/profitfirstanz/
    • Website: https://www.profitfirstaustralia.com.au/
    • LinkedIn: https://www.linkedin.com/company/profitfirstanz/
    • YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
    • Facebook: https://www.facebook.com/profitfirstanz

    Show More Show Less
    15 mins

What listeners say about The Profit First Podcast Australia and New Zealand

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.