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The Profit First Podcast Australia and New Zealand

The Profit First Podcast Australia and New Zealand

By: Katie Crismale-Marshall
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TRANSFORM ANY BUSINESS FROM A CASH-EATING MONSTER TO A MONEY-MAKING MACHINE USING PROFIT FIRST METHODOLOGYCopyright 2025 Katie Crismale-Marshall Economics Politics & Government
Episodes
  • Snapshot #2: Designing a Business That Gives You Life (Not Drains It)
    Oct 27 2025

    Most business owners build their business around work, not their life. But what happens when you flip that?

    In this snapshot episode, Tracy Brockhoff shares how implementing Profit First transformed not just her numbers, but her day-to-day joy. Tracy rebuilt her business around how she wanted to live and found herself living an abundant life she never thought possible.


    Twelve months after starting, she was standing in Italy, something she once believed was out of reach. What began as a cashflow system became the bridge to freedom, travel, and choice.


    If you’ve ever thought, “I just have to keep pushing,” this episode will show you a better way, one where your business works for you, not against you.


    Listen to the full episode here


    Apple - https://podcasts.apple.com/au/podcast/episode-09-how-profit-first-turns-financial-stress/id1800335872?i=1000706709435


    Spotify - https://open.spotify.com/episode/5holil9avSrQDuE2LSYSX3?si=73TrmOOfR06PfYQVEmlGSw


    Watch the full episode on Youtube: https://youtu.be/qYsm-wUvH7U

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    7 mins
  • Snapshot #1: The Growth Trap That’s Silently Killing Small Businesses
    Oct 16 2025

    Most business owners believe that growth means success. But what if the thing you’re chasing is actually what’s holding you back?

    In this eye-opening conversation, Katie and Profit First author Mike Michalowicz unpack why chasing revenue often leads to stress, not freedom. They talk about the moment every business owner hits after a few years in—when the hard work isn’t paying off like it should, and you start wondering if this is really what success looks like.

    Mike shares a powerful reframe: growth without profit isn’t success, it’s stress. He explains why so many business owners live paycheck to paycheck even after years in business, and how to finally break that cycle. Katie talks about the myth of “I’ll be profitable when I grow,” and why waiting for more revenue before creating profit never works.

    If you’re ready to stop the endless hustle and start building a business that actually gives you freedom, this episode is for you.

    Listen to the full episode here

    Apple - https://podcasts.apple.com/au/podcast/episode-02-forget-the-growth-at-all-costs-mindset/id1800335872?i=1000697976136

    Spotify - https://open.spotify.com/episode/6Hs3KzXeViMymM0VBzGBk8?si=ufPR4BrBQcqLbw7RWJQDzA

    Watch the full episode on Youtube: https://youtu.be/VfRngID8cyA

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    11 mins
  • Episode 13: Building A Business That Funds Your Life Not Drains It with Jack Sedgman
    Sep 10 2025

    Profit isn’t selfish - it’s your duty.

    In this episode with builder-turned-business owner Jack Sedgman, you’ll discover how Profit First turns the chaos of cash flow into predictable, stress-free growth. If you’ve ever felt like you’re working harder but still struggling to get ahead, this conversation will show you the simple money system that flips the script.


    We’ll explore how financial predictability shifts you from survival mode into steady growth, why most business owners are missing the cash management skills they were never taught, and how to scale bigger without losing control.


    You’ll see how to design a business that funds your life, not consumes it - one that gives you time for family, freedom to pursue new opportunities, and a strong financial team to keep you permanently profitable.


    In this episode of The Profit First Podcast Australia and New Zealand podcast, you’ll learn the following:

    • How to stop working harder for less money by installing a simple system that creates clarity, predictability, and consistent profit (02:06)
    • How Profit First instantly organises your money, removes cash chaos, and helps you plan for big expenses and investments (03:25)
    • Shifting from survival to growth (06:55)
    • Financial tools most business owners were never taught (12:20)
    • Aligning profit with personal values and building a business that funds your life (16:15)


    If you’re ready to stop guessing with your money and start running a business that pays you first, this episode is your roadmap. Tune in, take notes, and see how simple shifts can give you profit, predictability, and the freedom to focus on what really matters.


    Don’t just work for your business. Make your business work for you.

    CONNECT WITH KATIE CRISMALE-MARSHALL

    • Instagram: https://www.instagram.com/profitfirstanz/
    • Website: https://www.profitfirstaustralia.com.au/
    • LinkedIn: https://www.linkedin.com/company/profitfirstanz/
    • YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
    • Facebook: https://www.facebook.com/profitfirstanz

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    21 mins
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