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Want to know how I've created over 1,500 podcast episodes since 2018? The secret lies in mastering solo content creation—a skill that's widely underestimated but extraordinarily powerful when done right.

From 2020 to 2023, I produced a daily five-minute podcast called The Potty Report, resulting in more than 900 episodes. This wasn't because I felt motivated every day—quite the opposite. Many mornings, I didn't want to record at all. Yet I committed to showing up consistently for my audience, who came to expect and value those daily doses of insight. Some listened the moment episodes dropped at midnight; others binged a week's worth every Friday. The consistency built trust that transcended any individual episode's content.

The foundation of successful solo content is learning to interview yourself effectively. This approach forces you to cut through the noise and deliver immediate value. When you understand your audience deeply, you can speak directly to their challenges and desires in a way that makes them feel seen. The most successful creators I've worked with—and I've collaborated with thousands—share this ability to make their audience think, "they get me, they see me, they understand what I'm struggling with." Even perceived mistakes become connection points, like when roosters crowed loudly in the background of my recordings at my parents' farm. What I considered embarrassing, my audience found endearing.

Starting your solo content journey doesn't need to be complicated. Begin by identifying your strategic content pillars—those non-negotiable elements you commit to delivering consistently. For my team, it's Tuesday podcasts, Thursday YouTube videos, and Friday newsletters. Everything else can flex, but these pillars remain steady. Want to learn the systems that have helped me stay consistent since 2018? Check out our brand new Consistent Creators Club, designed specifically to help you show up confidently and consistently in your content journey. Remember, we all have to start somewhere—what matters is that you keep showing up.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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Hannah Soto shares a powerful truth that resonates with many creators and entrepreneurs: "The year I hit 2 million was the year I was the most miserable." This striking confession sets the tone for a meaningful discussion about prioritizing growth over comfort and living a purpose-driven life. After 12 successful years running a production company for Fortune 10 brands, Hannah realized that despite her financial success, something essential was missing.

Now, she's embarking on a transformative journey, selling her company, walking the 550-mile Camino Santiago pilgrimage with her husband, and exploring four different cities as potential new homes. This shift from keeping her personal Instagram private to embracing a public brand showcases her commitment to authenticity. Hannah emphasizes the importance of breaking free from fear-based decisions, encouraging creativity and exploration over perfection.

For anyone considering a career change, launching a creative project, or feeling stuck in their comfort zone, this conversation offers valuable insights and inspiration. Hannah advocates for making decisions rooted in curiosity and love rather than fear, introducing concepts like "emotional sobriety" and future-casting. Follow her journey on Instagram at Hello Hannah Soto and reflect on how your life might change if guided by love and curiosity.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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"Kit just blew my mind!" I'm coming off my third consecutive Craft and Commerce conference in Boise, Idaho. This annual gathering, hosted by Kit, brings together influential creators in the economy for a unique experience of genuine masterminding, where deep listening and vulnerable sharing lead to unexpected insights.

In this behind-the-scenes episode, you'll hear various parts of the trip, including my walk-and-talk thoughts before the event, event secrets I kept (until now), and recaps.

The conference concluded with a closing party with an amazing DJ (every Millennial's dream!), where I celebrated alongside fellow creators who truly understand the challenges and victories of our industry. I’ve already secured my ticket for 2026, and I encourage anyone interested to join us—finding your community is invaluable. Don’t forget to subscribe to my podcast for more conversations with the amazing creators I met in Boise!

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Support the show