A hot market does not guarantee hot bookings. In this coaching session, John works with tech and emerging-tech speaker Cortney Harding to diagnose the real reasons her calendar is not matching her credibility. They unpack why prestige signals and “busy content” do not automatically create demand, how to position around an expensive problem, and why simplifying outreach beats “post and pray” when you want reliable bookings.

You will also hear a strong warning for speakers who chase whatever topic is trending. It looks strategic until you realise you are rebuilding your positioning every six months and still not becoming the obvious choice.

1. Why high-demand topics can still leave you with a cold inbox
2. The difference between credibility signals and buyer demand
3. How to turn a framework into a clear “we need this” message
4. Why your prospecting should start with a simple response-getting question
5. What to prioritise if you feel permanently stuck in launch mode
6. Why social media is often a nice-to-have, not the main lever for bookings
7. How to reframe sales as relationships so it stops feeling grim

Professional speakers who want more paid bookings, clearer positioning, and a simpler plan that does not rely on going viral.

00:00 Hot market, cold inbox

00:52 Why chasing hot topics is a terrible long-term strategy

01:35 What this coaching session will help you fix

01:57 Cortney’s goal: speaking as real revenue, not “biz dev”

03:05 Fee goals and gig targets

04:05 The “last mile” problem: credibility without a flywheel

05:00 The crowded hot-topic trap and the pivot to differentiation

07:00 The key diagnostic: what expensive problem do you solve?

07:30 Tech last, problem first: Cortney’s framework

09:05 Why this matters: wasted spend, weak ROI, failed projects

10:05 Sharpening the one-sentence positioning

12:55 Why the “how” matters less than the “what” at first

13:20 Content output vs conversion, and the danger of mimicry

14:10 Permanently in launch mode and “throwing Italy at the wall”

16:00 What is actually driving bookings right now?

16:25 Strategic pitching and why it is not converting

17:05 Simplifying outreach to one question that gets responses

18:00 Why conferences rarely pay non-celebrity speakers

19:05 The CRM follow-up game: not one-and-done

21:55 The numbers game and finding a different hunting niche

23:35 Calling people who respond: become a voice, not an email

24:55 Targeting the right company bracket and event reality

26:20 Book orders as a fee lever

27:15 The Power Hour strategy: prospecting over busywork

28:05 Do prestige names matter? Less than you think

29:05 Big idea vs problem solving and what buyers actually purchase

30:20 The Brene Brown example and becoming known for one thing

32:40 Networking and feedback loops to improve the “buzz”

37:05 Social media as a slower, less reliable path to bookings

38:05 The relief of simplification: one hour a day

39:10 Hope is not a business strategy

40:05 Sales is relationships

41:05 Spotify rating, free coaching application, and the audit quiz

42:00 Closing line

Mastering Virtual Presentations: Tips and Techniques

SUMMARY:

Virtual presentations are not going away. Job interviews, client meetings, and hybrid work all mean your first impression is increasingly happening through a webcam. In this episode, Jelmer Smits argues most organisations are still presenting like it’s 2020, stuck in survival mode with poor setups, flat delivery, and zero audience care. The result is not professionalism. It is the awkward middle ground where competence and warmth both collapse.

We unpack a simple charisma lens, competence plus warmth, and why virtual delivery often drains both. Jelmer explains why “Zoom fatigue” is frequently a boredom problem, not a platform problem, and how speakers can create energy and engagement without becoming an over-caffeinated game show host. The key is variation and audience comfort: helping people feel safe, heard, and understood, especially when they are joining from home and juggling distractions.

You will hear practical fixes that go beyond “be more engaging.” Jelmer shares how micro breaks reset attention, why you should ask more questions (including chat prompts, polls, and rhetorical questions), and how to baseline participation early so the session becomes interactive by default. We also talk about slide mistakes, including the difference between presentation slides and handout slides, and why “less slides, more face” usually wins online.

We get into the details most speakers ignore, camera angle, lighting, sound, and background choices, including why messy real backgrounds and glitchy fake ones both damage trust. Jelmer also makes the case for practising with feedback rather than alone, plus the underrated skill that saves you when tech fails: improv. Not “be funny” improv, but the ability to shift attention, buy time, and keep the session moving when something breaks.

Finally, Jelmer shares what he is building next, including a potential world championship for online presenting and a practice-based learning platform designed to give speakers real rehearsal time, not passive “course consumption.”

Links mentioned: Jelmer’s work at completepresenter.com, his LinkedIn and his offer of a virtual presenting cheat sheet for listeners and workbook. If you can't open the links, just message me (details below)

CHAPTERS:

00:00 The Evolution of Virtual Presentations

01:15 Engagement Strategies for Online Meetings

03:39 The Importance of First Impressions

06:31 Creating a Fun and Engaging Environment

09:08 Recognising Audience Comfort and Engagement

11:44 Practical Tips for Effective Online Presentations

14:46 The Role of Interaction in Presentations

17:22 Avoiding Common Presentation Pitfalls

20:18 The Impact of Visuals and Backgrounds

23:58 The Impact of Virtual Backgrounds

26:53 Engaging Your Audience in Webinars

29:17 The Importance of Energy in Presentations

34:37 The Role of Practice and Improvisation

42:03 Innovations in Online Public Speaking

48:16 Closing thoughts

Are you a speaker who's having some challenges in your business? Get coached for free on the show: https://forms.gle/vkEcZJSqfFPnENNN7

Visit

Most leaders avoid conflict. Not because they are weak, but because they want to be liked, respected and seen as reasonable.

In this episode of The Professional Speaking Show, John Ball and leadership expert Julie Holunga unpack how conflict aversion quietly erodes authority, credibility and influence — especially for leaders and professional speakers who rely on trust and presence to lead.

Julie introduces the idea of “lazy leadership” and explains why avoiding hard conversations feels easier in the moment, but costs leaders status, clarity and effectiveness over time. The conversation explores how language, tone and timing shape authority, and how leaders can address tension without becoming aggressive, performative or fake.

This episode is for leaders and professional speakers who want to lead with clarity, credibility and confidence — not just keep the peace.

Find out more about Julie's work at JulieHolunga.com or connect with her on LinkedIn

CHAPTERS

00:00 Lazy Leadership: A New Perspective

02:24 Empowering Women in Conflict Resolution

05:28 The Importance of Language and Tone

08:02 Navigating Male-Dominated Environments

10:48 Constructive Conflict: A Path Forward

13:43 The Spectrum of Conflict Engagement

16:19 Authenticity in Communication

19:07 The Three C's of Conflict Competence

21:54 Building Trust Through Effective Communication

24:48 Practical Applications in Everyday Life

42:11 Closing Thoughts

Key Takeaways

Credibility in leadership is crucial for effective communication.

Lazy leadership occurs when leaders avoid difficult conversations.

Effort and preparation are necessary for addressing conflict.

Language and tone significantly impact conflict resolution.

Women often face challenges in asserting themselves in male-dominated environments.

Constructive conflict can lead to better outcomes and relationships.

Clarity, choice, and communication are key components of conflict competence.

The Titanium Rule emphasises speaking to others as they need to be spoken to.

Authenticity in communication fosters trust and collaboration.

Being deliberate in our interactions can lead to more positive outcomes.

Visit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.

For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedIn

You can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluence

Thanks for listening, and please give the show a 5* review if you enjoyed it.