SUMMARY

In this conversation, John Ball discusses the importance of treating speaking as a business rather than just a performance. He emphasises that many speakers struggle not due to a lack of skill but because they fail to position themselves effectively in the market. The discussion highlights the need for speakers to shift from hoping for opportunities to actively creating strategies that lead to sustainable careers. By focusing on serving specific audiences and building trust, speakers can enhance their impact and success in the industry.

You can connect with me using the links below.

CHAPTERS

00:00 The Business of Speaking

02:05 Shifting Mindsets for Success

04:05 Building Trust Over Attention

06:39 Close

Visit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.

For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedIn

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Mentioned in this episode:

The Strategic Speaking Business Audit

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