The Press Release as Product Blueprint
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The Press Release as Product Blueprint
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About this listen
Should you write the press release before building your product? We explore Amazon's controversial "working backwards" method, why it prevents expensive failures, when it brilliantly works, and when it dangerously constrains innovation. The surprising truth about starting at the end.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.