• The Power of Your Database: Strategic Growth and Engagement

  • Feb 14 2024
  • Length: 35 mins
  • Podcast
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The Power of Your Database: Strategic Growth and Engagement

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  • Summary

  • Delve into the critical importance of building and nurturing a strong real estate database. Mark Hayes shares invaluable insights on expanding your database to include at least 48 key contacts, strategically categorizing them, and treating this database as a precious asset. Learn how to leverage research and data collection to add daily value through social media interactions and meaningful conversations. Discover techniques for tracking metrics such as total contacts and strategic categories, along with a descriptive "logline" to gauge progress and the database's value. This episode also highlights the significance of database relationships in achieving business milestones, like higher average sales and listing inventory, and introduces Lauren's vital role in utilizing social media marketing and feedback to engage the database effectively.

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