This is Hustle with Aloha , A podcast for entrepreneurs who want success without burnout. Here you'll hear real strategies and conversations to help you grow while staying true to yourself. I 'm Alicia Nagel, brand strategist and founder of Alicia Nagel Creative. I've helped over 130 brands stand out with strategy-first marketing and design. Living for years in Hawaii taught me the deeper meaning of aloha- presence, kindness, and connection. In a world that glorifies nonstop hustle culture, Aloha reminds us to pause and appreciate. That's why I created Hustle with Aloha.

This is the replay of The Power of Why—a Leaders Level Up workshop led by Alicia Nagel (of the Hustle With Aloha podcast and brand marketing and design consultant of Alicia Nagel Creative) and Helene Scott (founder of UNLOC Visionary Leadership). We presented this workshop in-person, and we did one on Zoom and recorded it.

Together, we explore what happens when entrepreneurs and small business owners reconnect with their deeper “why.” This workshop is about more than motivation—it’s about building a brand and business that feel aligned, authentic, and energizing.
You’ll walk away with:
• Clarity on your unique “why” and how it shapes your leadership and messaging
• Tools to align your business decisions with what matters most
• Confidence to show up with purpose and attract the right clients
• Fresh inspiration to lead and market from a place of vision and integrity

This workshop is for you if:
• Your business is growing, but your spark feels dim
• You’re pivoting or evolving and need to reconnect with your mission
• You want to market with more meaning and less burnout

Connect with us:

Alicia Nagel Creative
- Website: https://www.alicianagel.com
- Instagram: https://www.instagram.com/alicianagelcreative
- LinkedIn: https://www.linkedin.com/in/alicianagel

UNLOC | Visionary Leadership with Helene Scott
- Website: https://www.weareunloc.com
- Instagram: https://www.instagram.com/weareunloc
- LinkedIn: https://www.linkedin.com/in/helene-scott

Video footage of attendee contributions and their likenesses have been removed to honor their privacy.

Thank you to Mike Koenig for the ocean sound effects recording.