The Power of Being a Niche Switcher — TaVona Denise on Reinvention, Voice, and Trusting the Pivot
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The Power of Being a Niche Switcher — TaVona Denise on Reinvention, Voice, and Trusting the Pivot
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About this listen
When you’ve built a life that looks successful on paper but still feels like a tight corset, reinvention can feel like both rebellion and relief.
In this candid, laughter-filled, deeply honest conversation, Julie sits down with her longtime friend and fellow former PT, TaVona Boggs — Master Certified Coach, fractional CRO, and host of Breaking Protocol — to explore what happens when your identity, career, and even your literal voice all demand a new evolution.
Together, they unpack:
- The bravery of letting go when something no longer fits
- The “niche switcher” wound and how it weaponizes multidimensionality
- The body’s role in reinvention (including losing her voice for 10 weeks)
- The grief and power of midlife, perimenopause, and changing identities
- Why athletes often make the best entrepreneurs — and how pain tolerance, curiosity, and trust build resilience
Equal parts practical and soulful, this episode is a permission slip for every high-achieving woman afraid that changing direction means starting over. As TaVona reminds us:
“You can’t listen to the world. You have to listen to yourself.”03:15 – Letting Go and Being a ‘Niche Switcher’
07:28 – Reinvention and Becoming a Fractional CRO
12:10 – Listening to Yourself Over the World
15:15 – The Rule-Breaker’s Defiance
20:21 – The Right of Exile
24:36 – Losing Her Voice: When the Body Speaks
29:02 – Titrating Truth & Reclaiming the Voice
33:12 – Joy, Aliveness & Counter-Culture
36:23 – Enter the CRO Era
43:05 – The Athlete Archetype
46:23 – Identity, Loss & Integration
56:24 – Closing Reflections
Love what you hear? Learn more from Tavona at @tavonadenise on IG
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