In this insightful interview, Jasmine, a passionate mortgage broker and educator, shares her journey, the importance of financial education, building trust in finance, and the power of genuine connections. Discover how her approach transforms stressful loan processes into empowering experiences and learn practical tips for networking and client relationships.

keywords

Mortgage Broker, Financial Education, Trust in Finance, Networking, Home Loans, Women in Finance, Client Confidence, Connection, Industry Mentorship

key topics

The importance of financial education for clients

Building trust through human connection

Networking as a tool for business growth

The emotional side of lending and homeownership

Mentorship and industry integrity

Best Interest Duty

Solution Lending

LinkedIn - https://linkedin.com/in/jasmine

Instagram - https://instagram.com/jasminearticuland

Website - https://articuland.com

Summary

In this conversation, Aleisha and Kel discuss the journey of building Black Candles, a luxury gifting and candle brand focused on sustainability and emotional connection. They explore the importance of networking, the role of scent in creating memorable experiences, and the challenges of entrepreneurship. Kel shares insights on how to build genuine connections in business and the significance of thoughtful gifting in fostering relationships. In this conversation, Kel and Aleisha explore the journey of personal and professional growth, emphasizing the importance of self-doubt, the power of scent in evoking memories, and the significance of passion and purpose in business. They discuss the value of collaboration, intentional gifting, and building brand loyalty through meaningful connections. The conversation also touches on the challenges of juggling life and business, particularly for women, and the importance of protecting creativity amidst the demands of entrepreneurship.

Takeaways

People remember how you make them feel.

Sustainability is key in product development.

Networking should focus on connection, not just sales.

Scent has a powerful connection to memory and emotion.

Gifting should be intentional and meaningful.

Building a brand requires genuine interest in people.

Women often need support to take entrepreneurial leaps.

Quality of ingredients directly impacts customer experience.

Networking is a long-term investment in relationships.

Creating memorable experiences can lead to referrals and repeat business. Growth requires dedication and passion.

Scent is deeply tied to memory and emotions.

Self-doubt is a common experience in business.

Collaboration can enhance brand visibility and connection.

Intentional gifting creates lasting impressions.

Balancing personal life and business is crucial.

Setting boundaries helps maintain creativity.

Listening to clients enhances relationship building.

Quality and thoughtfulness in gifting matter.

Passion for work translates into personal happiness.

In this engaging episode, Aleisha Gill interviews Kateesha, the founder of the Be Known Academy, who specializes in helping business owners and professionals build impactful personal brands. Kateesha shares her journey from starting with just 30 LinkedIn connections to coaching hundreds across various industries. She emphasizes the importance of authenticity in personal branding, explaining that it’s not just about visibility but about making a genuine connection with others. Kateesha also discusses the misconceptions surrounding personal branding, particularly the idea that it’s only for influencers, and highlights the power of storytelling and vulnerability in creating meaningful content that resonates with audiences.

Throughout the conversation, Kateesha provides valuable insights into the challenges of being seen and the importance of showing up before feeling ready. She encourages listeners to embrace their unique voices and to focus on the value they can offer to others. The episode wraps up with Kateesha discussing her upcoming in-person event and her vision for the Known Academy, aiming to foster a supportive community where individuals can grow and thrive together. This episode is a must-listen for anyone looking to enhance their personal brand and connect authentically with their audience.

Takeaways

"Personal branding is not just marketing; it's about connection."

"You have to show up before you feel ready."

"If you wait until you're ready, you'll never be ready."

"People get too in their head and selfish about personal branding."

"You can still show up professionally and be yourself."

"Borrowing bravery from each other is powerful."

"Your personal brand should reflect your life goals."

"Not everyone is going to like you, and that's okay."

"The bravest thing I did was admit I wasn't proud of who I was."

"You need to be proud of who you are to show up confidently."

https://www.instagram.com/kateeshahembrow

https://www.linkedin.com/in/kateeshahembrow