In this episode of The Power Connector, Aleisha sits down with Sonia Shwabsky - an inspiring leader driving growth, innovation, and connection as the CEO of Kwik Kopy Australia and PACK & SEND ANZ.

Together, they explore:

• Sonia’s career journey and what drew her to Kwik Kopy

• The exciting future of both Kwik Kopy and PACK & SEND under her leadership

• Why connection is more than a value — it’s a strategic advantage

• How Kwik Kopy is helping businesses connect with their customers through thoughtful branding, signage, packaging, and design

• The importance of maintaining legacy while embracing innovation

• What small to medium businesses need to stay competitive in a changing market

Whether you’re in business leadership, marketing, or simply love hearing real stories about growth and reinvention, this is an episode that will spark ideas and shift perspective.

Links + Mentions:

• Kwik Kopy Australia

• PACK & SEND

• Follow Sonia on LinkedIn

• Learn more about Kwik Kopy Eagle Farm

In this episode of The Power Connector, Aleisha and Evan discuss the critical role of artwork in branding, particularly when it comes from virtual assistants or offshore designers. They highlight common issues with print readiness, the importance of quality design, and the potential costs of poor artwork. The conversation emphasizes the need for businesses to educate their VAs, create brand guidelines, and ensure that their printed materials reflect their brand's quality and professionalism.

Takeaways

Artwork can significantly impact your brand's perception.

Many files from VAs are not print-ready, leading to issues.

Saving money on design can cost more in the long run.

Quality print materials build trust and confidence.

Educating VAs on print requirements is essential.

Brand guidelines help maintain consistency in design.

Good print can differentiate your brand in a digital world.

Time-sensitive jobs can be delayed by poor artwork.

It's important to communicate clearly with your design team.

Quality printing protects your brand's image.

Chapters

00:00 The Importance of Artwork in Branding

02:32 Common Issues with Artwork from VAs

05:43 The Cost of Poor Artwork

08:03 The Role of Print in Brand Perception

11:07 Educating VAs for Better Artwork

14:09 Creating Brand Guidelines for Consistency

16:22 Protecting Your Brand Through Quality Printing

In this episode of The Power Connector, Aleisha and Evan Gill discuss the significance of physical branding in today's digital-first marketing landscape. They explore how tangible branding elements like design, print, and signage create emotional connections with customers, enhancing trust and loyalty. The conversation emphasizes the importance of thoughtful branding throughout the customer journey, from awareness to retention, and provides practical tips for businesses to implement effective physical branding strategies.

Takeaways

Physical branding still matters in a digital world.

Connection is emotional and memorable.

Print materials activate emotional processing more than digital.

Thoughtful print pieces convey professionalism and care.

Physical branding plays a role in the entire sales cycle.

Intentional moments build relationships, not just transactions.

A strong brand experience continues after the sale.

Branded gifts and follow-ups enhance customer loyalty.

Investing in signage can deepen customer experiences.

Consistency between physical and digital branding is key.

Chapters

00:00 The Importance of Physical Branding

03:51 Building Emotional Connections Through Branding

06:50 Practical Steps for Implementing Physical Branding