Episode 5: After two decades in high-level roles at Microsoft, Dell, and Schwab, Bryan Hancock stepped into the world of private investing—without quitting his corporate job. In this episode, Bryan joins Lance to share how high-income professionals can use oil & gas, real estate, and smart tax strategies to unlock financial freedom without walking away from their careers. Learn how to shift your mindset, build alternative income streams, and take control of your wealth future—on your terms.

About This Episode:

In Episode 4 of The Potentializer, Lance Edwards sits down with small apartment investor Shelly Schilson for a candid, vulnerable, and powerful journey of transformation. From a one-two punch of a cancer diagnosis and job loss to owning a notorious 13-unit former motel, Shelly shares how she rebuilt from the ground up—both financially and personally.

She reveals the mindset shifts that took her from “I’m just a bookkeeper” to a confident investor scaling toward 100+ units. Along the way, you’ll learn how faith, grit, and the courage to evict toxic tenants turned a cash-flow drain into a stabilized asset. If you've ever felt unqualified or overwhelmed, this episode shows how to potentialize adversity into growth, impact, and legacy.

In Episode 3 of The Potentializer, Lance Edwards breaks down the essential mindset shift from owning isolated properties to building scalable small apartment businesses through platforms. He explains why the one-man-band landlord model leads to burnout and plateau, and reveals how adopting a platform approach — leveraging systems, partnerships, AI, and credible teams — unlocks sustainable growth and freedom. Featuring real-life stories from his network and a glimpse into his own transformation, Lance equips listeners with the tools and mindset to multiply their impact, income, and authority by building scalable platforms rather than just chasing deals.