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The Podcaster's Guide to a Visible Voice

The Podcaster's Guide to a Visible Voice

By: Mary Chan Organized Sound Productions Made in Canada
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 How do you, as a podcaster, make an emotional connection with your listeners to create a place where they feel like they belong? This podcast about podcasting for underrepresented podcasters doing good in the world, who want to build a community of belonging. You’ll discover what it takes to be a powerful podcaster and support your listeners to feel like they belong. Go on your podcasting journey to reclaim and redefine what a successful podcast means to you, by thriving on your own terms, with Mary Chan as your host. As a Voice-Over Artist and former radio producer for almost 20 years, she’ll share with you what she’s learned from creating, recording, and editing, hundreds of thousands of voices; from newbie clients who had to read their very first script to seasoned professionals voicing the very same commercials you hear on the radio and TV. They all have one thing in common with you – they made an emotional connection to a listener, not by the words they use, but by how they use their voice. Now as a Podcast Strategist and founder of Organized Sound Productions, you’ll gain the insights to keep you podcasting and have fun while you’re at it! How do you want your listener to feel? Learn all the secrets at http://www.visiblevoicepodcast.com and to work with Mary, check out https://www.organizedsound.ca.© 2020-2025 Mary Chan Economics Marketing Marketing & Sales Personal Development Personal Success
Episodes
  • Embrace Curiosity to Grow a Vibrant Podcast Community with Chidinma Azubuike - EP 97

    Embrace Curiosity to Grow a Vibrant Podcast Community with Chidinma Azubuike - EP 97
    May 19 2025
    How can curiosity and commitment to your listener drive your show’s growth? From guest selection to generating advertising revenue, the process of running your own podcast is always challenging and fascinating, and it often calls on you to take big chances. That’s exactly what Chidinma Azubuike discovered when she started “But What Do I Know?” back in 2020. Her willingness to keep trying new tactics has paid off—all while working toward her primary goal of fostering a vibrant and thriving listener community. In this episode, Mary sits down with Chidinma to talk show prep, rebrands, and the difference between American and Canadian ad partners. Discover some fresh ideas for building listener engagement on this passive medium and how to deliver an authentic community resource while also making money. Whether you’re just starting your podcast or have been working away for years, Chidinma’s perspective is sure to have you taking notes and making plans to take your show to the next level. Learn an exploratory approach to creating an award-winning podcast: How Chidinma turned to life experience to inspire her showWhen and how to tackle a rebrandTransforming listeners into a real communityMaking moves to monetize your podcast Links worth mentioning from the episode: Register for BWDIK’s virtual movie screening of “Village Keeper” - https://docs.google.com/forms/d/e/1FAIpQLSdJ3oHnRoTAruUHjbsvMTncTv8UMuBPD1IdOJeEG28jhXjTzQ/viewformCBC, “The Golden Globes want to honour podcasting”: https://www.cbc.ca/arts/commotion/the-golden-globes-want-to-honour-podcasting-1.7532676 Engage with Chidinma Azubuike: Listen to the But What Do I Know podcast - https://www.bwdikpodcast.com/podcastFollow But What Do I Know on Instagram - https://www.instagram.com/bwdikpodcast/ Connect with Mary! Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.comGet the full transcript of the episode at http://www.visiblevoicepodcast.comRead up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletterTo learn more or work with Mary, check out https://www.organizedsound.caLink up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and editing by Mary Chan of Organized Sound ProductionsShow notes written by Shannon Kirk of Right Words StudioPost-production support by Kristalee Forre of Forre You VAPodcast cover art by Emily Johnston of Artio Design Co. Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET’S GO” BEGINS] MARY: When looking at new podcasts for something to listen to on your podcast player, sometimes one just stands out. For me, it was quite a few years ago when the title But What Do I Know grabbed my attention. It was nominated for a podcast award and it really resonated with me because, the imposter syndrome behind that question, my need for continual learning, and also learning from a fellow Canadian, which was rare at that time. When I saw the show, Canadian podcasts weren't really highlighted as Canadian, but really it was all about that imposter syndrome part. That little girl's uncertainty that I have that still lingers inside of me even as I am a 45 year old woman today. Right. Like all of this stuff comes up, and it came up through that one question, the title of her podcast. So I added But What Do I Know? to my list, even though I didn't listen to it, not in the beginning at least, because I wasn't ready to face my inner struggles with that little girl that I was talking about, right? That struggle of, ooh, I actually have to look at this now. Nah. But I'll still save it on my podcast player because you just never know, right? And then I fast forward to last year, 2024, and the podcast was rebranded and it spoke to me even more. I was like, wait a minute, why did this rebrand happen? What's different? What's going on? And it piqued my curiosity. So I was like, okay, leaning towards the curiosity versus, ooh, do I have to face my inner demons? And that was the change for me. And I decided to hit play because I realized, yeah, what do I know? Because I could learn from Chidinma Azubuike. Chidinma and I chat about her podcasting journey and what success looks like for her now. Because as we know, podcasting is a lot of work. So how does her curiosity and drive to build community work for her podcast today? This is episode number 97 on the Podcaster's Guide to a Visible Voice. << WOMAN SINGS: So so so so let’s go >> MARY: Chidinma, thank you so much for joining me on the show, because when I saw the title of your show, But What Do I Know? I say that to myself all the time. It's like, but what do I know? What do I know? And I just really connected with you on that. And then the fact that we're ...
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    37 mins
  • Podcast on Pause? How To Restart or Reimagine Your Show - EP 96

    Podcast on Pause? How To Restart or Reimagine Your Show - EP 96
    May 5 2025
    What does coming back strong from a podcast hiatus look like? In the day-to-day chaos of our lives—balancing work, family, personal time, household upkeep, etc, etc—it’s perfectly understandable if it feels like a bit much to plan, record, publish, and market a podcast on top of that. If you’re thinking about pressing pause on your show, or you already have, rest assured, you can take that step without derailing your past progress. In this episode, Mary talks you through how to put your show on hiatus and set yourself up to return strong. Whether you plan to reimagine the whole thing or just take a break before diving back into business as usual, you’ll want to ponder the goals of your podcast, your ideal workflow, and—maybe most importantly—the fact that taking breaks is a natural and healthy part of continuing to enjoy your podcasting journey! Start preparing for your pause and your return right now: Why it’s important to keep your listeners in the loopHow to incorporate the role you want your podcast to playWhat to include in an updated feature episode once you’re backWhy it’s a great idea to build in breaks ahead of time Links worth mentioning from the episode: Episode 87, “Find Podcast Success While Doing Less”: https://www.organizedsound.ca/find-podcast-success-while-doing-less-episode-87/Episode 84, “Simplify Your Workflow to Keep Your Podcasting Passion Alive”: https://www.organizedsound.ca/simplify-your-workflow-to-keep-your-podcasting-passion-alive-with-craig-constantine-episode-84/Podtalk, “Presence with Mary Chan”: https://podtalk.show/presence-with-mary-chan/ Connect with Mary! Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.comGet the full transcript of the episode at http://www.visiblevoicepodcast.comRead up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletterTo learn more or work with Mary, check out https://www.organizedsound.caLink up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and edited by Mary Chan of Organized Sound ProductionsShow notes written by Shannon Kirk of Right Words StudioPost-production support by Kristalee Forre of Forre You VAPodcast cover art by Emily Johnston of Artio Design Co. Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET’S GO” BEGINS] MARY: With all this uncertainty in the world, podcasting is, spoiler alert, not going to be your number one priority in your life. Okay, I know. Maybe it's already on the back burner for you, actually, and you feel this nagging feeling to do something. It's like, oh, I have my podcast. I should put out an episode, or, oh, I want to talk about these things, but, oh, I don't know, how do I have time? It's kind of nagging you. But the overwhelm of everything else in your life either A, doesn't give you the time to record, or B, the mental capacity to say a coherent sentence at this time is truly, truly lacking. So what is it like to take a pause from your podcast and also then come back too, with that intention? How do you restart or maybe reimagine your podcast if you're in a season of overwhelm or busyness? Or you know what, it's been on the back burner for a while and you're like, I want to come back now. So what can you do either to prep for this pause or figuring out what it can look like when you want to come back? This is episode number 96 on the Podcaster's Guide to a Visible Voice. << WOMAN SINGS: So so so so let’s go >> Hey there, welcome to the show. This is episode number 96, as I said. [MUSIC ENDS] But you know what? If you go back to episode 87, about doing less for your podcast, if you haven't listened to that one yet, do go and listen to that one, because it'll be a great companion episode for this one. It'll give you some ideas on shifting your podcast workflow and just giving you a few more details and expansion on what I'm going to talk about today. So, yeah, bookmark that. If you haven't listened to episode 87 yet, that is the one to get to after this one. All right. [MUSIC IN] So today we're going to talk about, hey, maybe somewhere along the way of your podcasting journey, you paused the show, or you, uh, plan to pause it now, or maybe you want to come back from your show. What does this all look like? Will you be getting back to the old workflow that you used to do? What worked for you then, and what would you change now? Another question could be, what did you never liked about that podcast workflow? So you would like to get rid of it or approve upon it altogether, right? Getting rid of it could just mean, like, skipping that step or passing it off to somebody else. So we're going to deep dive into some of these things today. To maybe even ...
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    19 mins
  • Generative AI: Understanding the Future of Podcasting with Amanda Cupido - EP 95

    Generative AI: Understanding the Future of Podcasting with Amanda Cupido - EP 95
    Apr 21 2025
    How are you using or avoiding artificial intelligence in your podcast? AI is a shiny new offering with loads of possibilities, but a lot of people are also understandably threatened by its wide-reaching and ever-growing abilities. On today’s episode, Mary connects with Amanda Cupido, an adjunct professor, TEDx speaker, podcast producer, and author of the book “Let’s Talk Podcasting.” Amanda has her finger firmly on the pulse of all things new in the world of podcasts, and she shares her deeply researched insights on the pros and cons of welcoming generative AI into our shows—just how wide should we be opening that door? From concern around the inherent biases of AI outputs to the tool’s potential to build the confidence of new voices in audio, Amanda’s hot takes might just change the way you incorporate artificial intelligence into your podcast. Learn to navigate generative AI from a 100% human expert: How we can maintain the human touch in AI-assisted creations,The struggle to stay transparent about our use of AI,What to take away and leave behind from popular celebrity podcasts,What other big changes are making waves in the podcasting world today. Links worth mentioning from the episode: Suno AI music-making tool - https://www.suno.comBoardy AI networking tool - https://www.boardy.ai/ChatGPT - https://chatgpt.com/DeepSeek AI - https://deepseek.ai/Start With Why by Simon Sinek - https://www.youtube.com/watch?v=u4ZoJKF_VuAEpisode 79, Making Accessibility Possible in Podcasting with Joel McKinnon - https://www.organizedsound.ca/making-accessibility-possible-in-podcasting-with-joel-mckinnon-episode-79/ Engage with Amanda Cupido: Find out more about Amanda’s work - https://www.amandacupido.com/Connect with Amanda on LinkedIn - https://www.linkedin.com/in/amandacupido/Order a copy of “Let’s Talk Podcasting” - https://www.letstalkpodcasting.com/Get the kid’s version - “Let’s Talk Podcasting for Kids” - https://www.letstalkpodcastingforkids.com/Work with Lead Podcasting - https://www.leadpodcasting.com/Listen to Amanda’s TEDx talk, “Why Audio Storytelling is the backbone of humanity” - https://youtu.be/srh0mdmmQoo Connect with Mary! Leave a voice note with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.comGet the full transcript of the episode at http://www.visiblevoicepodcast.comRead up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletterTo learn more or work with Mary, check out https://www.organizedsound.caLink up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and edited by Mary Chan of Organized Sound ProductionsShow notes written by Shannon Kirk of Right Words StudioPost-production support by Kristalee Forre of Forre You VAPodcast cover art by Emily Johnston of Artio Design Co. Transcript with Audio Description: [MUSIC IN - GHOSTHOOD FEATURING SARA AZRIEL “LET’S GO” BEGINS] MARY: AI, artificial intelligence. People love it or they're afraid of it. On one hand it's this shiny new object, people flock to it. It's been helping us write better, maybe give us ideas and do that basic level of tasks that sometimes we don't want to do. But then on the other hand, it's the thought of robots taking over the world, making decisions that might be wrong, or even, gasp, replacing actual humans. So yes, I too all those fears and the shiny new object syndrome more so the fears though. So I haven't really been jumping on the AI bandwagon. And yet when I look at the nitty gritty side of things that I do, a lot of it is AI involved. You know, there's a lot of automations and workflows that are just always happening in the background for me. So why are we so scared? Amanda Cupdio tells us that it's the generative AI that has us all fearful. The generative part, that's the AI that's gotten very, very good lately. So I wanted to know more about it to A, calm my fears, but also my curiosity to it for the whole side of podcasting. Amanda came into my world through a mutual podcasting friend shout out to Aaron Johnson. Not only is Amanda an award winning podcast producer, TEDx speaker, and an entrepreneur, founder and CEO of Lead Podcasting, Amanda is also the author of the Amazon number one bestseller Let's Talk Podcasting: The Essential Guide To Doing It Right and now a kids' version of that book too. And if all of that wasn't enough to keep her busy, to top it all off, she's helping the next generation of podcasters as an adjunct professor to redefine the radio courses at both Seneca Polytechnic and Toronto Metropolitan University. To top it all off yet again is also teaching a new generative AI course at Seneca, which is the thing that piqued my interest and why I really wanted to get her thoughts on how AI can be ...
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    43 mins

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