Finding Confidence, Consistency, and Clients with Bree Ruby Photography

What happens when you love photographing pets but struggle with pricing, consistency, and building confidence in your offers?

In this live coaching call, I chat with Bree Colenso of Bree Ruby Photography, a Melbourne-based pet photographer with a background as a vet nurse who specialises in heartfelt end-of-life sessions. Bree is passionate about creating meaningful memories for her clients, but like many photographers, she’s been navigating the challenges of growing her business sustainably.

In this episode we talk through:

• Building confidence in pricing and learning to charge for the full value of your work
• How to avoid projecting money fears onto clients
• The importance of pre-session education and creating an easy “yes” offer
• Why consultations and guiding clients step-by-step leads to stronger sales
• Practical strategies to generate consistent bookings and grow beyond “hustle and hope”

Bree’s honesty and openness in this session will resonate with anyone who has ever questioned whether they’re “good enough” or worried about whether clients will buy. If you’ve been stuck in self-doubt or struggling to bring in consistent revenue, this episode is for you.

Connect with Bree

• ⁠Instagram⁠
• ⁠Facebook⁠
• ⁠Website⁠

Want to Be Coached Live?

Interested in being featured on a future coaching episode? ⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠

Connect with Ina

• Instagram: ⁠⁠⁠⁠⁠@inaj.thepetphotoceo⁠
• Email: ⁠ina@inajphotography.com⁠
• Mentoring & Coaching for Pet Photographers: ⁠⁠⁠⁠Learn More⁠

What does it really take to step out of being the bottleneck in your photography business and start building a team?

In this episode of The Pet Photographers’ Journal, I sit down with Caitlin J. McColl, pet photographer, business coach, founder of Tails of the World, and host of the Focused on Time Podcast. Caitlin has grown her studio, Ragamuffin Pet Photography, into a thriving business supported by associate photographers and virtual assistants.

We dive into:

• The mindset shift from “my clients only want me” to building a trusted associate team
• How Caitlin trained and onboarded her associate photographers to deliver the same client experience
• Her practical hiring process — from job ads and test shoots to contracts and client feedback
• Outsourcing editing, admin, and other time-consuming tasks without losing quality
• Overcoming fears about client perception, competition, and having enough work for a team
• The freedom that comes from moving into the CEO role and focusing on marketing and client relationships

Caitlin’s journey is both inspiring and practical, proof that you can design a pet photography business that fits your life, not just drains your weekends.

Connect with Caitlin

• ⁠caitlinjmccoll.com⁠
• ⁠Ragamuffin Pet Photography⁠
• ⁠Instagram⁠
• ⁠Facebook⁠
• ⁠Focused on Time Podcast⁠

Want to Be Coached Live?Interested in being featured on a future coaching episode?⁠⁠⁠⁠⁠Apply here⁠⁠

Connect with Ina

Instagram: ⁠⁠⁠⁠⁠@inaj.thepetphotoceo⁠⁠

Email: ⁠⁠ina@inajphotography.com⁠⁠

Mentoring & Coaching for Pet Photographers: ⁠⁠⁠⁠Learn More⁠⁠

What happens when your business plan is built around selling $25 digitals… and then a global pandemic cancels every single dog sports event on your calendar?

For Michigan-based pet photographer Michelle Crandall of Pets in Focus, that reality became the turning point of her career.

In this honest and inspiring conversation, Michelle shares how she:

• Pivoted from dog sports photography to pet portraits during the pandemic
• Faced (and overcame) her fears of working one-on-one with clients
• Shifted from selling cheap digitals to confidently offering in-person sales and high-value artwork
• Navigated money mindset challenges and learned not to project her own money beliefs onto her clients
• Successfully ran a breed-specific Dachshund book project—49 dogs photographed in just 5 months—while turning a deeply personal grief into a powerful business opportunity

We also talk openly about:

• Pricing for profit vs. “charging your worth”
• Finding your real ideal clients (hint: it might not be who you thought)
• Why community and support make the biggest difference when tackling big projects
• How overwhelm and imposter syndrome show up, even for experienced photographers

Michelle’s story is a reminder that you’re not alone in the struggles of running a pet photography business. Whether you’re thinking about raising your prices, starting in-person sales, or tackling a book project, her journey proves that growth is possible with the right mindset shifts.

Connect with Michelle

Website: ⁠petsinfocusphoto.com⁠

Instagram & Facebook: ⁠@petsinfocusphoto⁠ & ⁠Pets in Focus Photo⁠

Want to Be Coached Live?

Interested in being featured on a future coaching episode?

⁠⁠⁠⁠Apply here⁠

Connect with Ina

Instagram: ⁠⁠⁠⁠@inaj.thepetphotoceo⁠

Email: ⁠ina@inajphotography.com⁠

Mentoring & Coaching for Pet Photographers: ⁠⁠⁠Learn More⁠

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